ANNIVERSARY FLOWERS

GLAMOUR
GLAMOUR
£67.00
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CRAZY IN LOVE
CRAZY IN LOVE
£69.00
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FLORIST CHOICE 100
FLORIST CHOICE £100
£100.00
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DEVOTION
DEVOTION
£57.00
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GARDEN STROLL
GARDEN STROLL
£49.00
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In the heart of Primrose, this breathtaking display of fresh red roses radiates both classic elegance and a touch of local sophistication, curated by skilled hands at Primrose Florist. Dozens of roses, their colour a saturated, velvety crimson, are nestled tightly together within a sleek matte black hatbox whose modern lines contrast strikingly with the softness of the petals. Each individual rose transitions from tightly furled centre to gracefully opened edge, building a harmonious, domed silhouette that exudes abundance and generosity. Encircling the top of the box, a lustrous, wide satin ribbon in deep red is deftly tied at the front in a flawless bow-a small sparkling beadwork brooch at its heart playing with the light, adding quiet opulence reminiscent of boutique windows along Regent's Park Road. The white background heightens the intense reds and smooth black, focusing all attention on the detailing: every velvet petal, every shadow, every glimmer of crystal. This arresting arrangement is crafted to evoke celebration, whether marking a milestone, expressing undying devotion, or simply delighting someone cherished in the Primrose area. The bouquet's elegant form and refined ornamentation make it ideal for luxurious occasions-Valentine's Day, anniversaries, or dramatic declarations of affection-while its carefully structured composition ensures a lasting impression. The sensation is one of tactile richness and subtle fragrance, like a quiet moment spent in a rose-filled garden just off Chalcot Square, conjuring memories and emotions that linger long after the last petal falls.
SOMETHING SPECIAL
£250.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
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Echoing a stroll through the leafy enclaves of Primrose, this lush bouquet captures the true artistry of local floristry with its vibrant fusion of colour, form, and emotion. Dominating the arrangement are generous globes of hydrangea in an evocative palette: deep cobalt, gentle teal, and tranquil dusky purple, their petals densely layered like the serene dusk skies over Chalcot Square. Entwined amongst them, delicate lavender roses and snowy white blooms unfurl with grace, their petals soft and cool as a morning breeze along Regent's Park. Thick clusters of white ranunculus nestle in, their tightly structured forms offering a touch of opulence, while slender, pale yellow lisianthus buds and open blossoms add height and luminosity throughout the design. Vivid sprays of bright fuchsia intersperse the arrangement with playful vibrancy, complemented by the floating, whisper-light texture of pale pink astilbe at the fringes-bringing to mind wildflowers gathered after a weekend market. Lace-like accents of Ammi Majus or similar delicate greens add further nuance and intricacy, resting against a foundation of deep-green foliage that enhances the richness of the blooms. The bouquet's stems are expertly gathered and circled at the base with a luxuriant, royal purple satin ribbon-a nod to Primrose Florist's signature style and dedication to fresh, seasonal design. Altogether, this bouquet emanates joyful warmth, making it perfect for special occasions, commemorations, or simply sending a gesture of cheer to someone dear in the Primrose community.
TIMELESS VICTORIAN
£57.00
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PINK POP
PINK POP
£72.00
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SWEET LOVE
SWEET LOVE
£97.00
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Captured in radiant detail, this grand bouquet offers a sea of sumptuous red roses, each bloom bursting with velvety richness and artfully arranged into a generous, rounded cluster. The petals, a deep crimson, softly spiral outward, reflecting the classic romance felt on the morning walks of Primrose Hill. Gleaming dark green leaves fan around the base, grounding the luxurious roses with an earthy counterpoint reminiscent of the greenery found near Willow Road or Regent's Park Road. The bouquet is tied with an opulent, broad red satin ribbon-its loops and tails giving a theatrical flourish that echoes celebrations at local festivities. In natural Primrose light, the reds shift beautifully from ruby to wine, drawing the eye and inviting a sense of anticipation-perfect for commemorating deep affection, noteworthy anniversaries, or heartfelt proposals. Even without scent, one can almost inhale the heady fragrance and imagine the hands that expertly assembled each rose, drawing on the centuries-old ethos of local craftsmanship. The bouquet reflects both bold emotion and delicate artistry, making it a quintessential offering for romantic occasions or anyone hoping to infuse their day with a burst of Primrose passion and elegance.
RED EXUBERANCE
£299.00
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SWEET EXTRAVAGANZA
SWEET EXTRAVAGANZA
£99.00
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FLORIST CHOICE 300
FLORIST CHOICE £300
£300.00
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ALL OF ME
ALL OF ME
£100.00
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WILD AT HEART 2
WILD AT HEART
£59.00
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CAPRI CALYPSO
CAPRI CALYPSO
£65.00
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FLORIST CHOICE 200
FLORIST CHOICE £200
£200.00
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FLORIST CHOICE
FLORIST CHOICE £60
£60.00
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ROMANTIC PROMISE
ROMANTIC PROMISE
£110.00
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TRUE ROMANCE
TRUE ROMANCE
£110.00
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A round pastel pink hat box brimming with radiant yellow roses sits centered against a pristine white background, radiating the same easy elegance you sense wandering through Primrose on a bright weekend. The container is cylindrical and softly matte, suggesting a fine velvet or suede finish that feels indulgent yet understated. From the top, roughly two dozen fresh yellow roses fill the box completely, their heads arranged so tightly that they form a gently rounded dome, just kissing the upper edge of the box. The petals are lush and velvety, spiralling from rich golden hearts out to lighter, lemon-tinted tips, giving a gentle gradient of colour that feels warm and optimistic. Here and there, small touches of fresh green foliage emerge between the blooms, barely visible yet vital in enhancing the impression of a living, breathing arrangement just delivered from a skilled local florist. The lighting is soft and even, with minimal shadow, allowing every swirl of petal and texture of the box to be clearly seen. The overall palette-sunny yellow against delicate blush pink-evokes feelings of cheer, gratitude, and affectionate friendship, perfectly suited to celebrating birthdays, promotions, or new beginnings for someone living near Primrose Hill or along Gloucester Avenue. This composition speaks of modern luxury and thoughtful gifting, the kind of flower box that would sit beautifully on a Primrose coffee table, glowing quietly like a pocket of indoor sunshine.
TENDER FEELINGS
£100.00
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EVERLASTING LOVE
EVERLASTING LOVE
£110.00
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LOVE IN THE AIR
LOVE IN THE AIR
£64.00
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BLUE GROTTO
BLUE GROTTO
£100.00
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MIDNIGHT RUSH
MIDNIGHT RUSH
£105.00
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QUEEN OF HEARTS
QUEEN OF HEARTS
£75.00
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VIOLET SKY
VIOLET SKY
£115.00
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As I compose this vibrant bouquet in our Primrose studio overlooking Regent's Park, I'm drawn to the interplay of gentle blush gerberas and romantic pink roses, each flower freshly cut and brimming with promise. The blooms are gathered in a slender glass vase, stems visible in clear water, echoing the natural beauty found along the mews near Primrose Hill. Soft pinks blend like a watercolour painting, highlighted by striking pops of deep violet statice-textural and bold, suggesting both celebration and poise. The bouquets' greenery forms a lush, abundant base, crisp and fragrant, reminiscent of garden walks on Chalcot Road after a rain. The lightness of the arrangement brings an uplifting mood, ideal for welcoming a new baby in the neighbourhood, congratulating a friend on Fitzroy Road, or simply adding a note of optimism. Each floral choice reflects our commitment to careful artistry and thoughtful detail at Primrose Florist. Bathed in gentle natural light, the blooms radiate a quiet glow, their delicate forms inviting study and appreciation. This bouquet promises joy and warmth with every petal-a perfect gift to brighten homes and hearts across Primrose.
PINK DAZE
£49.00
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MY ONLY
MY ONLY
£70.00
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MESMERIZING HARMONY 1
MESMERIZING HARMONY
£49.00
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Nestled within an elegant, heart-shaped matte-black hatbox, this splendid floral creation by expert florists in Primrose features a generous cluster of flawless white roses-each bloom carefully chosen for its freshness and creamy depth. Some roses display their soft pearly petals in neat, unfurling layers, while others remain as tightly wound buds touched with hints of new-leaf green at their base, signifying their just-picked vitality. The design achieves a plush, full dome that spills gracefully over the top, celebrating the abundance and craftsmanship characteristic of Primrose Hill's boutique arrangements. The visual drama is heightened by a bold scarlet red satin ribbon, its high-gloss finish catching the light as it gracefully rings the hatbox, culminating in a classic bow set purposefully to the left. The exhibition, set against a pure white background, directs every eye to the contrasting tones and intricate petal textures. This premium bouquet, perfect for momentous occasions-whether a romantic dinner in St John's Wood, a heartfelt Mother's Day along Regents Park Road, or a dignified gesture of sympathy-embodies sincere emotion and enduring beauty. With every detail meticulously arranged, the display invites memories of tradition and the refined tranquillity unique to Primrose.
SINCERE LOVE
£100.00
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PURE ELEGANCE
PURE ELEGANCE
£65.00
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Picture the soft sunlight that kisses the lawns of Primrose Hill-this bouquet channels such gentle radiance with an ensemble of pastel blooms and delicate greenery. At the core are plump, blushing roses in peach-pink, their petals evoking quiet romance and the calm of a Primrose bakery on a Sunday morning. Bold, peach-hued gerberas offer joyful symmetry and vibrant tone, contrasted with the cloudlike sparseness of baby's breath and white chrysanthemums sporting fresh green accents. Eucalyptus leaves thread between the flowers, adding their subtle scent and rich color that recalls the foliage along Albert Terrace. Housed within a clear, textured glass vase, the stems and water gleam with vitality-an emblem of the bouquet's freshness. A bow of raffia circles the vase's neck, bearing a neat, unadorned white tag for personalized sentiments. Perfect for quiet celebrations, warm thanks, or simply brightening a living space, this bouquet is a lovely example of Primrose Florist's artistry and the neighborhood's understated elegance.
CANDY CRUSH
£55.00
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HAPPY 25TH ANNIVERSARY
HAPPY 25TH ANNIVERSARY
£60.00
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LOVES EMBRACE
LOVE'S EMBRACE
£150.00
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