Primrose Valentine's Day Flowers & Romantic Bouquets

At Primrose Florist, Valentine's Day is our favourite time to help you say "I love you" with beautiful, fresh flowers. From classic long-stem red roses to soft pastel bouquets, every design is handcrafted in our Primrose workshop, just a short stroll from the Primrose Heritage Centre and the village green.

Our experienced local florist team carefully selects premium blooms from trusted growers and arranges them with the care we'd give to our own loved ones. Whether you're in Dawlish, Holcombe, or along Primrose High Street, we make Valentine's gifting easy with reliable same-day delivery available until 3 PM.

  • Hand-tied Valentine's bouquets designed by skilled local florists
  • Fresh, premium stems sourced from reputable growers
  • Fast, friendly same-day delivery across Primrose and nearby villages

Order early to secure your favourite Valentine's flowers. You can conveniently order online through our secure website and add a personal message so your feelings are perfectly expressed. If you're planning something extra special near the Primrose Parish Church or by the riverside walk, we're happy to suggest romantic arrangements that photograph beautifully.

Choose Primrose Florist for trusted local expertise, genuine care, and Valentine's flowers that arrive looking as wonderful as you imagined. Place your order online by 3 PM for same-day delivery in Primrose and surrounding areas.

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VALENTINE'S DAY FLOWERS
Elegance meets heart in this bouquet, a portrait of sophistication and emotion crafted by Primrose Florist for delivery across Primrose Hill, Belsize Park, and Hampstead. The white lilies are large and trumpet-shaped, their creamy petals opening like gentle beacons among abundant green spears and curls of foliage. Red roses cluster passionately throughout the arrangement, their fragrance mingling with the lilies in a dewy, hypnotic aroma. The abundance of unopened buds promises beauty yet to come, offering a sense of hope and ongoing celebration. The natural arrangement sits in bright, clear light, each leaf and petal outlined in freshness. An elegant card marked 'Hero' accompanies the bouquet, making it an ideal expression of thanks or remembrance-a floral embrace for someone whose spirit inspires.
BE MY HERO
£85.00
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A carefully composed, romantic bouquet occupies the frame: approximately 18-20 rich, deep red roses opened to reveal layers of velvety petals, arranged in a rounded, compact dome and surrounded by frothy clusters of white baby's breath (Gypsophila paniculata). Each rose sits like a jewel against the tiny, cloud-like blossoms that fill the negative spaces, softening the intensity of the crimson with a light, misty texture. The flowers are presented in a clear glass vase on a pristine white backdrop; the long green stems are visible through the glass, their healthy verdure contrasting with the strong colour above. Light falls evenly over the display, catching the slight sheen on the rose petals and illuminating the delicate puff of the gypsophila so the whole arrangement reads as warm and celebratory. The scent, if you could imagine it, would be that classic rose perfume - gentle and slightly sweet - balanced by the faint green tang of fresh stems. As a design this bouquet speaks of quiet elegance and familiar romance: it's an ideal gift for anniversaries, Valentine's Day, or to mark a special birthday for someone who loves traditional floral language. Crafted with local sensibility for the Primrose neighbourhood and its calm, leafy character, this arrangement carries the feeling of a thoughtful gesture delivered from a trusted nearby florist.
FOREVER
£65.00
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Set against a clean white backdrop, this artfully composed bouquet feels like a moment of quiet luxury captured in stillness, the kind of arrangement you might see carried home from a Primrose Hill florist after a stroll along Chalcot Road. At the centre, large garden roses in shades of blush pink, dusty rose, and antique mauve open in layered spirals, their velvety petals suggesting a soft, romantic perfume. They are surrounded by plush, frilled carnations whose petals fade from creamy beige and pale peach at the base to richer pink and plum tones at the edges, creating a rippling, fabric-like texture. Scattered among the warmer hues are accents of deep blue and indigo: closed buds reminiscent of tulips and a striking royal blue anemone with a dark, inky centre glowing near the lower edge, giving the bouquet a dramatic focal point. Threaded through the design, slender stems of pale lavender and lilac stock add height and airiness, each tiny blossom catching the light and lending a sense of gentle movement. The flowers nestle within generous greenery-rounded, silvery eucalyptus and deeper emerald leaves-which frame the colours and suggest a pleasantly cool, aromatic freshness, like the air in nearby Regent's Park after rain. The visible hand-tied stems at the base show the care and craftsmanship of a local florist, ready for same-day delivery to homes and studios around Primrose. The overall impression is one of comfort and refined beauty, perfect for marking a special milestone or quietly lifting someone's spirits.
NOBLE BEAUTY
£67.00
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A luxurious, densely packed rose bouquet photographed on a pure white background, described with the care of a local florist from Primrose. The shape is classic and rounded, composed of plush hybrid tea roses alongside sprays of smaller roses and compact buds that give rhythmic texture and movement. The palette is vivid: cheerful yellow roses brighten the composition, creamy ivory blooms lend softness, and an elegant spectrum of pinks - from pale blush through saturated magenta to lively bicoloured pink-and-white - provides layered interest. Deep burgundy and true red clusters anchor the arrangement with romantic intensity. Interspersed glossy ruscus-like greenery offers a rich, dark counterpoint that lifts each hue. The stems are neatly gathered and wrapped with a wide, brilliant red satin ribbon tied into a prominent bow; long tails trail downward, and a small white gift tag tucked into the knot reads "Happy Holidays" beside a stylised logo. The bouquet's textures are varied - the satiny petals of mature roses, the firmer shape of buds, and the sleek sheen of leaves - and under soft studio lighting the colours read bright and clean. A faint citrusy, fresh rose fragrance seems to thread through the arrangement, evoking morning walks across Primrose Hill and market trips to nearby Gloucester Avenue. Prepared with practical care for delivery, this piece is ideal for seasonal celebrations, anniversaries, or to say thank you, and is available from Primrose Florist with local delivery across the Primrose neighbourhood and surrounding streets.
CRAZY IN LOVE
£69.00
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A vibrant, expertly assembled bouquet photographed on a white background, where three intense fuchsia Gerbera daisies take centre stage with their radiating petals and stark dark centres. Nestled among them are delicate, slightly muted lavender-pink roses in a fresh, budded state, their layered curves softening the overall silhouette and lending a subtle romantic perfume. Interspersed throughout are small clusters of purple statice or limonium-tiny stars of cool violet that introduce texture and depth without overwhelming the composition. Lush green foliage, reminiscent of salal and eucalyptus, forms a generous, glossy backdrop: broad leaves that cradle the blooms and inject a sense of garden-fresh vitality. The bouquet has been wrapped with intention for gifting-an inner layer of soft, matte pale pink tissue cushions the stems while an outer veil of translucent fuchsia-pink cellophane, slightly crinkled, catches light and echoes the blooms' tones. The lower edge reveals the top rim of a clear glass vase or container, suggesting the arrangement is ready to be displayed on a dining table or mantelpiece. As a local florist serving Primrose and nearby Chalk Farm Road, Primrose Florist often recommends this joyful combination for birthdays, anniversaries, or to brighten someone recovering at home; its colour story reads as affectionate and celebratory. The tactile contrasts-the velvety rose petals, the crisp gerbera faces, the papery statice, and the cool glass-are all carefully balanced to create a bouquet that looks as fresh as it smells.
SORBET
£49.00
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A lush, rounded bouquet of fresh flowers is shown against a spotless white backdrop, its details captured as if resting on a florist's bench in Primrose. At the core of the arrangement are generous white roses, fully open yet still perfectly cupped, with creamy, slightly warm centers that recall soft candlelight. Their velvety petals are layered in gentle spirals, creating pockets of shadow and highlight that give the roses depth and movement. Threaded between them are bright pink alstroemeria blooms, each slender petal washed in tones that move from blush to vivid fuchsia, with fine darker speckles that lend an almost painterly effect. Scattered delicately throughout is a froth of white baby's breath, its tiny round blossoms forming a light, cloud-like halo around the larger flowers. Sprays of glossy green leaves emerge at the edges, adding contrast and making the colours appear even fresher and more vibrant. The stems below are tightly bound, clearly forming a hand-tied bouquet ready to be placed in a favourite vase in a Primrose Hill townhouse or café along Regent's Park Road. The lighting is bright and even, leaving no harsh shadows, so that every vein in the petals and curve of each leaf can be imagined. This bouquet feels both romantic and welcoming, the kind of design that might be chosen to celebrate a quiet anniversary at home, to brighten a studio overlooking Primrose Hill, or to send as a comforting, uplifting gesture to a friend nearby, carrying with it the subtle fragrance of roses and greenery.
AMOUR
£50.00
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In this arrangement, the classic pairing of red roses and purple peonies feels both indulgent and thoughtfully structured, as if created in a small, light-filled workshop just a short stroll from Primrose Hill. The roses sit high in the design, their petals a deep, velvety crimson that seems to draw in the light and then release it in soft, warm tones. Nestled between them, the purple peonies offer a different kind of beauty-their rounded heads full and generous, layered with ruffled petals that range from rich plum at the centre to softer violet near the edges. A lush foundation of greenery supports these statement blooms: broad, shining leaves and more delicate, feathery foliage intertwine, giving the bouquet width and a sense of natural abundance. Threaded through the greens, sprays of eucalyptus reach outward, their cool, silvery-green discs adding a modern touch and hinting at a clean, invigorating fragrance. The bouquet is presented in a straight-sided glass vase, completely transparent, so every stem is visible and aligned with quiet precision, the water clear and fresh as if just filled from a nearby Primrose kitchen tap. Gentle natural light seems to stream in from a window, casting muted reflections on the table surface and enhancing the interplay of rich reds, jewel-like purples, and layered greens. The mood is celebratory yet intimate, suited to an evening dinner in a Primrose home, a romantic surprise after a walk on the hill, or a thoughtful gesture for someone who loves colour and texture. There is a sense of both artistry and emotion here, as though every flower was placed with someone specific in mind.
CHERRY SWEET
£60.00
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There's a gentle story whispered from this lush bouquet-one reflective of Primrose's harmonious blend of vibrant city life and tranquil open spaces. The central focus is several pale lavender roses, each bloom tenderly opening as if coaxed by soft spring sunlight filtering through leafy avenues near Primrose Hill. Surrounding the roses are playful arcs of vivid pink Gerbera daisies, their broad faces and inky heart centres projecting a joyous energy that effortlessly uplifts the mood, just like a bustling morning along Gloucester Avenue. Deep magenta and plum-hued chrysanthemums intermingle, adding a velvety, almost tactile contrast, their rich intensity reminiscent of flower stalls at the local farmers' market. Wisps of delicate white baby's breath are scattered throughout the bouquet, coronating the arrangement with an ethereal, cloud-like effect and evoking the breezy clarity of a Primrose Hill skyline after rain. Glossy, dark green foliage provides a fresh backdrop, its verdant edges peeking between the abundant petals with a natural ease. The flowers are gathered in a crackle-textured, clear glass vase, which catches and scatters the light in a way that feels both rustic and distinctly elegant. The vase is secured with a simple twine and finished with a classic, unadorned white tag-a canvas for personal greetings, perhaps meant for a cherished friend on Regent's Park Road. Ideal for celebratory moments, thinking-of-you gestures, or simply to brighten a Primrose home, this bouquet radiates both festive cheer and a personal, crafted touch unique to local North London florists.
DAY BRIGHTENER
£55.00
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An elegant floral study presented against a pure white backdrop, the bouquet combining sculptural serenity with romantic punctuation. Dominating the centre is a single, expansive creamy-white oriental lily, its satiny petals unfurling with graceful symmetry to reveal delicate pale yellow stamens and a soft green pistil - a calm, luminous focal point. Encircling this main bloom are numerous lily buds in tones of lime-green and soft yellow, some poised tightly closed and others hinting at the next stage of bloom, creating rhythm and promise across the arrangement. Interspersed among the lilies are clusters of small, velvety red roses, each bud a compact, passionate counterpoint to the lilies' cool purity. The floral mass is supported by an abundant assortment of foliage: broad, dark green lily leaves for structure, long, arching palm fronds that cascade like a gentle breeze, and rounded eucalyptus leaves in silvery-green that add a refined, muted texture. The whole composition sits in a clear cylindrical glass vase, the pale green stems visible through crisp water, and photographed in bright, even studio light that emphasizes colour and form. Imagine this bouquet on a mantel near Regent's Park or as a polished centrepiece after a walk through Chalk Farm; it radiates feelings of celebration, admiration, and thoughtful elegance without excess, suitable for anniversaries, heartfelt congratulations, or a refined romantic gesture.
INSPIRATION
£65.00
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Set against a spotless white background, this exuberant bouquet of roses looks as if it has just been tied in a Primrose workshop and placed gently on the counter for collection. The flowers are gathered into a full, rounded cluster, creating a dome of colour where no single bloom dominates but each contributes to a rich tapestry. Deep crimson and ruby reds mingle with bright sunshine yellows, soft powder pinks, bold fuchsias, warm amber and orange tones, and cool ivory whites. Each rose displays its signature rosette of layered petals, some fully unfurled in open, generous spirals, others still slightly cupped, suggesting freshness and longevity. The roses are woven together so that complementary colours touch and overlap, giving the eye the same sense of movement as a stroll from Primrose Hill down towards the canal. Dark green foliage, with a healthy, slightly waxy texture, peeks through the mass of blooms, adding structure and framing the faces of the roses. The lighting is clear and bright, accentuating the velvety texture of the petals and the crisp edges of the leaves without casting harsh shadows. At the base, long, straight stems are brought together and secured with a charming green and white check ribbon, its classic pattern reinforcing the bouquet's timeless style and hand-tied character. Resting lightly on the white surface, the stems fan out a little, hinting at the natural, garden-inspired arrangement style. The bouquet radiates warmth, joy, and affectionate intent, perfect for same-day delivery around Primrose to celebrate milestones, send thanks, or simply bring colour into someone's home.
WAIKIKI SUNSET
£69.00
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A lush, rounded bouquet of mixed roses is photographed on a pure white background, described with the care of a local florist from Primrose Florist who knows Primrose's streets and markets well. The eye is drawn to generous, fully opened roses in soft pastel pink and creamy white, their layered petals revealing delicate texture and a quiet elegance. Vivid magenta-pink or deep fuchsia roses punctuate the arrangement with cheerful intensity, while a handful of lavender roses lends a soft, cool contrast that feels both modern and romantic. Interspersed among the larger blooms are clusters of small spray roses - mostly creamy with hints of pale yellow - that add dainty volume and a subtle, lace-like pattern across the bouquet's surface. Dark, glossy leaves, likely ruscus or salal, are artfully woven through the heads, their long, spear-shaped forms offering freshness and structure against the floral colours. The stems are tightly gathered and finished with a wide, pale pink satin ribbon tied into a full, reflective bow; the ribbon's smooth sheen and trailing loops give a sense of careful craftsmanship and celebration. In soft studio light the petals show gentle shadows and highlights, making every curl and fold readable. The composition radiates warm affection - ideal for sending love, thanks, or congratulations - and it's well suited to same-day delivery within Primrose Hill, Gloucester Avenue and the surrounding Camden streets where customers often choose hand-tied roses for meaningful moments.
GLAMOUR
£67.00
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A rich, romantic floral arrangement is pictured against a clean white backdrop, capturing the feeling of an intimate celebration in Primrose on a winter evening. At its centre, plush red roses dominate, their velvety petals tightly layered in some blooms and gently unfurling in others, suggesting both the promise and depth of affection. Around these signature roses, clusters of smaller deep crimson flowers, reminiscent of alstroemeria or similar multi-petalled stems, nestle closely, creating a tapestry of red-on-red that draws the eye inward. Threaded through this passionate palette are fine sprays of tiny pale pink and white blossoms, similar to waxflower or limonium, each minuscule flower adding a light, airy texture and a soft contrast to the intensity of the main blooms. A generous collar of greenery frames the bouquet, with varied shades of fresh green leaves and sprigs giving volume and a garden-fresh impression, as though the stems had just been gathered from a hidden courtyard close to Primrose Hill. Among the foliage, distinctive burgundy and reddish-brown leaves with faint veining provide a subtle, dramatic accent, echoing autumn tones and giving the design a sense of depth and artistry. The arrangement forms a rounded, carefully balanced dome, clearly the work of an experienced florist's hand. It is set in a contemporary clear glass vase with a rectangular base and smooth edges, allowing the natural lines of the stems to be seen. A red ribbon printed with tiny white heart outlines is tied around the vase, adding a playful, loving detail. In the bottom right corner, a circular orange badge with crisp white text states "VASE INCLUDED," making it clear that this elegant, love-themed bouquet arrives beautifully presented and ready to display in homes across Primrose.
ALWAYS WITH YOU
£65.00
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This bouquet appears like a cool, modern masterpiece carefully created by a Primrose florist and photographed against a pure white backdrop so that every hue can be appreciated. The composition is anchored by generous clusters of pale, sky-blue hydrangeas, their rounded heads packed with tiny, velvety florets that recall soft summer clouds drifting above Primrose Hill. Weaving through this blue softness are dramatic orchids in vivid fuchsia and deep purple, with broad, gently curved petals and intricate speckled patterns that lend an undeniably exotic character often associated with Vanda or Phalaenopsis forms. Nestled among them, spray roses in gentle blush pink and creamy tones peek out, their layered petals unfolding like miniature garden roses just cut from a local Primrose courtyard, bringing a touch of tender sweetness and familiarity. Elegant purple clematis blooms rise above and spill outward, their star-like shapes on slender, flexible stems adding both height and a feeling of natural movement, reminiscent of climbing flowers twining along nearby terrace railings. A generous collar of lush greenery, including broad, glossy leaves and finer, more feathery textures, cradles the colourful blooms, intensifying the blue and purple palette and giving the bouquet a full, rounded silhouette. Each stem is gathered tightly at the base, bound in a clean, professional finish that hints at same-day delivery to homes and offices across Primrose and the surrounding streets. The lighting is soft yet clear, revealing subtle shadows between petals and leaves, and the overall impression is of a luxurious, thoughtfully designed arrangement perfect for anniversaries, special birthdays, or as an impressive centrepiece for an intimate gathering.
BLUE GROTTO
£100.00
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Set against a crisp white backdrop, this elegant, round hand-tied bouquet glows with the same soft, romantic energy you might feel wandering through the streets around Primrose Hill at golden hour. Generous light pink peonies open wide at the centre, their layers of silky, ruffled petals overlapping in gentle folds that invite the fingertips and suggest the fragrance of early summer. Around them, light blue hydrangeas create a cool, pillowy cushion, each small floret blending into a cloud of powdery blue that balances the warmth of the pinks. Here and there, deep violet-purple Vanda orchids emerge like rare gems, their broad petals patterned with distinctive speckles, giving the arrangement a touch of luxury that feels perfectly at home near Regent's Park and the colourful terraces of Chalcot Square. Curving through the design, sleek fuchsia calla lilies offer a contemporary flourish, their sculpted trumpet forms and slightly darker centres lending movement and drama. Threaded gently between these statement flowers are petite blush pink spray roses, opening into tiny rosettes that add detail and a sense of old-fashioned romance. A frame of lush dark green foliage mingles with silvery-green dusty miller, whose soft, velvety leaves add a quieter, muted tone, much like the calm of early morning above the city skyline from Primrose Hill. The visible stems, neatly gathered and tied by an expert local florist, affirm that this is a thoughtfully crafted piece. The bouquet radiates a feeling of celebration and tenderness, ideal for same-day delivery to mark birthdays, proposals, or intimate gatherings in the Primrose and Camden area.
COSTA DEL MAR
£114.00
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An abundant bouquet of pastel hydrangeas is captured in sharp detail against a pure white background, as if resting in the soft daylight that spills across Primrose and the paths around Primrose Hill. The arrangement is dominated by generous, spherical heads of hydrangea in three soothing shades: blush pink that feels tender and romantic, powdery sky blue that brings a cool, tranquil note, and creamy white that adds brightness and purity. Each head is made up of hundreds of delicate florets, giving the bouquet a plush, billowing appearance, like soft clouds gathered together. Threaded between these large blooms are slender stems of tiny, deep fuchsia filler flowers, similar to waxflower, their miniature blossoms and fine greenery lending an airy, almost whimsical touch. A lush framework of fresh foliage cradles the hydrangeas, with glossy dark leaves and softer, smaller leaves combining to create depth and structure, as if the flowers had just been gathered from a well-tended garden off Gloucester Avenue. The stems are bundled neatly and tied at the base, forming a classic hand-tied shape that feels both polished and natural. Subtle lighting reveals the velvety texture of the petals and the rich green tones of the leaves, while the clean white setting ensures that no detail is lost. The bouquet exudes a peaceful, hopeful energy, ideal for marking gentle milestones, sending encouragement, or adding a touch of springlike charm to a Primrose kitchen table. It is the kind of refined yet comforting design a local florist might recommend for new beginnings, quiet celebrations, or thoughtful hospital deliveries across the NW1 area.
FAIRYTALE BLISS
£60.00
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Emanating the tranquil elegance of Primrose, this hand-tied bouquet tells a local love story through its selection of blooms and artisan craftsmanship. At its core, pristine white roses radiate purity and light, their delicate petals nearly translucent in the soft daylight that spills through Primrose's leafy avenues. Interspersed, crimson roses pulse with emotion, creating a lively interplay of colour and sentiment. The arrangement is enriched by lush, emerald-green ruscus leaves, dancing with flecks of cream-variegated foliage that sparkle in the gentle afternoon sun. Eucalyptus branches introduce a whisper of aromatic freshness, reminiscent of strolls along Chalcot Square. Resting in an envelope of blush-pink, semi-transparent paper, the bouquet is both inviting and sophisticated-a subtle nod to the local neighbourhood's refined charm. Designed to celebrate occasions from heartfelt birthdays to spontaneous gestures, this arrangement reflects the artistry and personal touch of Primrose Florist. Tightly woven yet brimming with texture, colour, and gentle fragrance, it's a bouquet that lingers in memory, offering a gentle embrace of beauty for both special days and everyday moments.
INFINITY
£79.00
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A lavish red and white bouquet is captured in bright, even lighting, standing in a transparent glass vase against a pure white background, as if displayed in the window of a Primrose Hill flower shop on a clear morning. The design is dominated by sumptuous deep red roses, each bloom formed from tightly layered petals that spiral inward, giving a sense of poised romance and quiet intensity. Filling the spaces between are generous tufts of crimson carnations, their fine, ruffled petals creating a soft, almost feathery texture that contrasts beautifully with the smoothness of the rose petals. A generous scattering of white baby's breath weaves through the bouquet like a gentle mist, its tiny blossoms adding lightness and a feeling of purity, softening the drama of the red and drawing the eye to every corner of the arrangement. Lush greenery, including glossy rose foliage and sprigs of rounded eucalyptus leaves in cool, silvery-green tones, supports and frames the flowers, giving depth and a natural, garden-fresh structure that feels at home near Primrose Hill's tree-lined streets. The glass vase has a subtly flared top and shows off the neatly trimmed stems in clear water, underlining the sense of professional care behind the arrangement. Shaped into a rounded, abundant dome, the bouquet feels both timeless and contemporary, perfect for setting on a dining table overlooking Chalcot Square or sending as a romantic surprise across Primrose. The harmonious mix of rich reds, crisp whites, and fresh greens makes it ideal for anniversaries, Valentine gestures, or any occasion where heartfelt emotion needs a classic, elegant floral voice.
MY SWEETHEART
£65.00
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Imagine running fingertips across layered petals: this round hatbox holds a dense, rounded composition of roses and carnations that reads like a soft, coral-tinged embrace. The container is a refined cream tone with two thin dark bands around its rim and base, giving the presentation restraint and polish without stealing the blooms' voice. Prominent roses open in stages, their centres a warm apricot and coral-peach that gently fade into blush pink and clean ivory at the petal edges, creating subtle movement across the dome. Interspersed are small, frilly light-pink carnations - their ruffled texture fills gaps and creates a plush, cloud-like surface. Slim sprigs of bright green foliage emerge sparingly, their elongated leaves adding contrast and a suggestion of freshly cut garden stems. Light, described as soft and diffused, washes over the composition, catching the velvety sheen of rose petals and accentuating the gentle color transitions; the scent registers as a light, powdery rose with a whisper of green freshness. As a neighbourhood florist might arrange it for a Primrose Hill celebration or a quiet gift for someone near Chalk Farm Road, the bouquet balances romantic warmth with considered structure. It reads as suitable for birthdays, Mother's Day, anniversaries, or a heartfelt thank-you, created with real floral expertise and attention to longevity and presentation. The overall impression is one of polished intimacy - a premium, tactile arrangement that feels at once personal and elevated.
PINK POP
£72.00
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Set against a clean white backdrop, this abundant bouquet feels like a contemporary floral still life, carefully crafted to showcase layers of pink, purple, and green. Large, softly blushing roses form the main focus, their petals moving from muted, dusky pink at the centre to paler, almost creamy edges as they unfurl. Between them, ruffled carnations in tones of mauve and dusty rose add depth and movement, their many petals overlapping like delicate fabric. Rising through this soft mass of petals are several slender wands of deep indigo-violet Veronica, their tapered heads punctuating the arrangement and bringing a sense of vertical rhythm, as if echoing the tall trees lining the paths around Primrose Hill. Rich purple Lisianthus blooms, some fully open and others still in bud, tuck in between the roses and carnations, giving the bouquet a velvety, almost twilight richness. Scattered throughout are light, airy sprays of daisy-like asters in soft lavender and periwinkle, each tiny flower with a pale centre that brightens the whole design and prevents it from feeling heavy. Around the blossoms sits an artful mix of foliage: silvery green eucalyptus, sprigs of vibrant lime-green filler, and other fresh leaves that provide contrast in both colour and texture. The stems are gathered firmly by hand, aligned in a natural fan and left visible at the base, ready to be placed in a vase on a windowsill overlooking Chalcot Road or a cosy Primrose Hill living room. The bouquet carries a sense of gentle romance and considered craftsmanship, ideal for marking a personal milestone, sending a birthday surprise, or welcoming someone into a new home with flowers that feel both stylish and heartfelt.
SPRING CHARM
£57.00
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On a clean white backdrop, a sumptuous, hand-tied bouquet takes centre stage, composed with the kind of care you'd expect from an experienced Primrose florist used to styling flowers for townhouses off Gloucester Avenue. Vanda orchids in vivid shades of fuchsia and deep magenta dominate the upper layer, their petals generously proportioned and intricately speckled with white, like fine lace laid over rich silk. These orchids are woven among large, rounded clusters of soft sky-blue hydrangeas, whose countless tiny florets form a plush, cloud-like base that feels both soothing and indulgent. The contrast between the cool hydrangea blue and the saturated orchid purples is softened by a thoughtful mix of roses. Some roses glow in a sunny orange, their tight spirals just starting to unfurl with the promise of fragrance and life, while others appear in muted lavender and dusty mauve, lending a refined, almost vintage romance that tempers the brighter tones. Thin stems bearing small, deep blue flowers - reminiscent of delphinium spikes - emerge here and there, adding slender vertical notes and extra depth. Lush green foliage, with wide, glossy leaves, cradles the blooms and gives the arrangement a fresh-from-the-garden character. The bouquet is shaped into a rounded dome, with neatly gathered stems visible at the bottom, bound securely to show off the artisanal hand-tied style. The composition feels luxurious yet welcoming, ideal for celebrating a milestone, sending congratulations, or placing on a dining table overlooking Primrose Hill, where colour and texture can be enjoyed in every glance.
SUNSET COLADA
£105.00
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A sumptuous dome of roses rises from a chic black round hat box, its base circled by a fine red band that echoes the warmth of the blooms within. Set against a crisp white background, the arrangement looks like it has just been placed on a studio table in Primrose, ready for same-day delivery to a townhouse overlooking Primrose Hill or a quiet flat near Gloucester Avenue. The hatbox is filled so generously that the flowers billow outwards, creating a rounded, cloud-like canopy. Deep crimson and velvety red roses take centre stage, their petals tightly layered and plush to the eye, conjuring a sense of passion and devotion. Around them cluster lighter tones: soft blush pinks, sweet fuchsia, creamy whites, delicate peach and apricot roses, and cool lavender and muted lilac blooms, creating a harmonious palette that feels both luxurious and gentle. Some roses are open, revealing their full swirl of petals, while others are in bud, giving the design a sense of life and unfolding stories. Nestled throughout are small sprays of fresh greenery, perhaps eucalyptus or fine ruscus, the slender leaves peeking through the petals to lend contrast and a hint of garden freshness. The overall impression is of meticulous craftsmanship - every stem angled to build height, depth, and a smooth, domed silhouette. This hatbox of roses evokes the feeling of an indulgent, heartfelt gift, perfectly suited to anniversaries, milestone birthdays, or a grand romantic surprise delivered to a favourite café or studio space off Regent's Park Road, where the scent and colour can quietly fill the day with celebration.
SWEET LOVE
£97.00
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A lavish bouquet of deep crimson red roses rises from a ruby-red glass vase, the intense colour of the blooms and container glowing vividly against a spotless white backdrop. The roses are tightly massed, with at least a dozen blossoms in different stages of opening, from softly furled buds to generous, full-petalled blooms that curl outward like silk. Each flower's velvety texture is almost tangible, as if you could feel the dense, cool softness of the petals with your fingertips. Between the roses, rich emerald foliage peeks through, its smooth leaves framing the flowers and adding depth, just as the tree-lined streets around Primrose Hill frame the neighbourhood's views. The vase, subtly fluted and tinted a deep ruby, reflects the surrounding colour and light so that the stems seem to glow through the water inside. In the lower right corner of the composition, gently overlapping the base of the vase, a shining heart-shaped red foil balloon adds a playful note. The balloon's surface is glossy and reflective, catching highlights like the surface of the nearby Regent's Canal on a bright day. Across its centre, in flowing white script, the words "I Love You" are written clearly, while a silver Cupid's arrow appears to pierce the heart from one side to the other. Created in the style of an experienced local florist who understands romantic gestures, this arrangement feels perfect for a heartfelt surprise delivery in Primrose - perhaps to a home overlooking the park - on Valentine's Day, a special anniversary, or any moment when someone wants their feelings of devotion to be impossible to miss.
PASSION STRUCK & BALLOON
£80.00
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A lush, romantic bouquet in shades of pink and lavender is shown against a bright white background, its round, abundant shape evoking the feel of a cottage-style garden just off Primrose Hill. Two prominent domes of blush pink hydrangea anchor the arrangement, their countless tiny petals packed closely together to create a velvety, cloud-like texture that draws the eye immediately. Nestled around and between these hydrangeas are light pink roses, some fully opened into soft, spiralling rosettes, others in promising bud form, giving the design a sense of unfolding time-like watching blooms open through a Primrose window over the course of a day. Slender stems of bell-shaped flowers, likely campanula, emerge in gentle arcs, their pastel lavender and pale purple tones adding a cool, airy contrast to the warmth of the pinks. Deeper notes of colour appear in the form of small fuchsia and deep pink filler flowers, clustered delicately to add structure and a touch of playful energy. Sprigs of fresh green foliage weave among the blossoms, with occasional slim buds and shoots that hint at new growth, echoing the leafy calm of nearby Regent's Park and the quiet side streets of NW1. The stems are clearly visible at the base, cleanly cut and tied together in a neat hand-tied style, suggesting a bouquet ready for a vase on a Primrose kitchen table. Bathed in soft, even light, the arrangement feels fresh, celebratory, and tender-an ideal floral gift for birthdays, engagements, or simply sending love with same-day delivery across Primrose.
PINK CASHMERE
£59.00
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A full, rounded bouquet of red, white, and blue roses fills the frame, the kind of dramatic hand-tied design you might see carried through Primrose Hill on a bright commemorative morning. The arrangement forms a near-perfect dome, with 30 to 40 roses packed closely together so that their velvety heads touch, yet each bloom retains its own distinct presence. Deep crimson roses anchor the design, their petals layered in tight spirals, while creamy white roses offer a soft, luminous contrast, catching gentle highlights as if near a studio window. Nestled between them, rare sapphire-blue roses provide a bold, contemporary twist, giving the bouquet a distinctly patriotic, almost ceremonial character. Slivers of dark green foliage peek between the blossoms, adding texture and a hint of woodland freshness, like foliage gathered from the edges of Regent's Park. The stems below are neatly gathered and trimmed, bound together in a clean, professional finish that suggests the bouquet is ready to slip straight into a glass vase or be carried as an armful of colour to a celebration. The plain white background removes any distraction, allowing the rich tones of the flowers to stand out with photographic clarity. Visually, the bouquet radiates unity, respect, and pride, making it ideal for national holidays, remembrance services, or thank-you gestures to local community heroes around NW1. There is a sense of quiet power and optimism in the palette-red for courage, white for sincerity, blue for loyalty-expertly combined to create a striking, contemporary floral tribute.
LIKE A ROYAL
£85.00
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Captured in radiant detail, this grand bouquet offers a sea of sumptuous red roses, each bloom bursting with velvety richness and artfully arranged into a generous, rounded cluster. The petals, a deep crimson, softly spiral outward, reflecting the classic romance felt on the morning walks of Primrose Hill. Gleaming dark green leaves fan around the base, grounding the luxurious roses with an earthy counterpoint reminiscent of the greenery found near Willow Road or Regent's Park Road. The bouquet is tied with an opulent, broad red satin ribbon-its loops and tails giving a theatrical flourish that echoes celebrations at local festivities. In natural Primrose light, the reds shift beautifully from ruby to wine, drawing the eye and inviting a sense of anticipation-perfect for commemorating deep affection, noteworthy anniversaries, or heartfelt proposals. Even without scent, one can almost inhale the heady fragrance and imagine the hands that expertly assembled each rose, drawing on the centuries-old ethos of local craftsmanship. The bouquet reflects both bold emotion and delicate artistry, making it a quintessential offering for romantic occasions or anyone hoping to infuse their day with a burst of Primrose passion and elegance.
RED EXUBERANCE
£299.00
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There is a calm, English-garden hush to this hand-tied bouquet, captured beneath a subtle white frame that identifies it as Florist Choice and notes a ?50 price point. Pale blush roses form the heart of the arrangement, their layered petals soft to the eye and suggestive of a quiet, thoughtful touch. Interspersed are small clusters of crisp white berries and airy sprays of tiny white blooms - perhaps waxflower or astrantia - that add a light, feathery texture. Deeper pink or burgundy accents sit low in the composition, offering gentle contrast and a sense of depth. Broad, silvered eucalyptus leaves unfurl around the blooms, their muted blue-green tones cooling the palette and carrying a faint, herbal fragrance that mingles with the sweetness of the roses. Slender green-and-white flower spikes lift the silhouette, giving it a loose, natural rhythm like a stem freshly cut from an English border. The hand-tied stems are bound with a cream fabric ribbon, resting on an ornately carved, pale stone or painted-wood surface that blurs into the background, suggesting a tranquil interior in the Primrose area close to Regent's Park. This bouquet feels designed for occasions of gentle celebration: a milestone birthday, a welcome home, or an understated thank you. As a florist I describe not just colour and form but the sensory interplay - the smooth velvet of rose heads, the crisp bite of foliage, and the soft ambient light that makes the whole composition read as soothing, refined, and unmistakably handcrafted.
FLORIST CHOICE £50
£50.00
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Set against a clean white backdrop, this opulent hand-tied bouquet appears as though it has just been lifted from a Primrose florist's workbench, every stem chosen with care. At its core, sumptuous crimson red roses draw the eye, their velvety petals layered in tight, classic spirals that speak of deep affection and timeless romance. Surrounding them, elegant pink lilies open in star-shaped blooms, their wide petals gently curling back to reveal pale throats and delicate stamens dusted with pollen, while a few tall buds remain closed, holding the promise of fresh colour in the days to come. Cushions of soft white blossoms, like ruffled hydrangea or generous carnations, form a luxurious base that feels cloud-soft and full, lending both structure and an airy lightness to the composition. In the centre, a vivid lime green globe of textured dianthus or "Green Trick" carnation adds a striking, contemporary accent, its fine tendrils almost moss-like in their intricate detail. Wisps of light pink astilbe reach outward in feathery arcs, giving the bouquet a graceful sense of height and movement, reminiscent of gentle mist rising over the nearby Primrose Hill park on an early morning. Threaded between the main flowers are small clusters of fuchsia and lavender filler blooms, providing flashes of jewel-like colour that invite a second look. Rich, dark green leaves punctuate the design, grounding the brighter tones and enhancing the impression of freshly gathered garden flowers. The visible stems are expertly aligned and tied with a slim deep red ribbon, clearly marking this as a hand-crafted gift bouquet. Radiating joy, celebration, and romantic warmth, it feels perfect for same-day delivery to mark birthdays, engagements, or heartfelt thank-yous across Primrose and neighbouring streets.
HEY GORGEOUS
£65.00
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A clear, round glass vase rests on an invisible surface against a spotless white backdrop, holding a floral design that radiates quiet luxury and devotion. Rising from the centre, a rounded cluster of about nine or ten red roses forms a compact, domed crown, each bloom saturated with deep crimson tones. Their petals appear velvety and thick, some spiralling inward in tight buds, others gently unfurling, as if caught at the perfect moment of bloom. Encircling this ensemble is a generous layer of white hydrangeas, the blossoms gathered so closely that they resemble a soft, billowing cloud. Each tiny floret adds to a rippled, cushion-like texture that supports the roses, allowing the contrast between passionate red and pure white to feel both striking and soothing. Through the bowl-shaped vase, the green stems are visible, cut cleanly and arranged with intention, submerged in clear water that gives a fresh, just-arranged impression. Natural, even lighting highlights every curve and fold, casting almost no shadow, which enhances the sense of calm focus on the flowers themselves. The arrangement has the poised elegance of something you might see in a Primrose café overlooking Chalcot Square, set out to celebrate an anniversary or a special evening. It feels intimate rather than overwhelming, like a personal love note expressed in petals and water. Crafted with the refined eye of a local Primrose florist, this design is perfect for couples commemorating years together, or for anyone who wants to send a quietly powerful expression of admiration and commitment.
SIMPLY EXQUISITE
£100.00
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Nestled within an elegant, heart-shaped matte-black hatbox, this splendid floral creation by expert florists in Primrose features a generous cluster of flawless white roses-each bloom carefully chosen for its freshness and creamy depth. Some roses display their soft pearly petals in neat, unfurling layers, while others remain as tightly wound buds touched with hints of new-leaf green at their base, signifying their just-picked vitality. The design achieves a plush, full dome that spills gracefully over the top, celebrating the abundance and craftsmanship characteristic of Primrose Hill's boutique arrangements. The visual drama is heightened by a bold scarlet red satin ribbon, its high-gloss finish catching the light as it gracefully rings the hatbox, culminating in a classic bow set purposefully to the left. The exhibition, set against a pure white background, directs every eye to the contrasting tones and intricate petal textures. This premium bouquet, perfect for momentous occasions-whether a romantic dinner in St John's Wood, a heartfelt Mother's Day along Regents Park Road, or a dignified gesture of sympathy-embodies sincere emotion and enduring beauty. With every detail meticulously arranged, the display invites memories of tradition and the refined tranquillity unique to Primrose.
SINCERE LOVE
£100.00
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A sumptuous rose bouquet is captured against a crisp white background, as if waiting on a polished table in a Primrose living room filled with soft afternoon light. The arrangement spills generously from a clear glass vase, densely packed with more than two dozen roses in shades of deep red and bright scarlet, their velvety petals layered and lush. Some blooms are fully open, revealing spiralling centres that evoke warmth, devotion, and classic romance, while others remain partially closed, adding a sense of anticipation and unfolding emotion. Interspersed throughout are soft white and creamy ivory roses, along with a few white blooms tipped delicately in the palest pink, creating a gentle transition between the vivid reds and the cooler greenery. Small, bright pink filler flowers, resembling miniature carnations or tiny clusters of berries, nestle between the larger heads, bringing playful charm and a sense of movement, much like the lively atmosphere around Chalcot Square on a sunny weekend. Generous sprigs of eucalyptus, in muted blue-green tones, sweep outwards with their rounded, slightly waxy leaves, giving the bouquet a contemporary edge and suggesting a fresh, calming fragrance. Dark green rose foliage and flashes of silvery-green leaves support the composition, filling it out so the bouquet appears complete, rounded, and luxuriously abundant from every angle. The transparent glass vase, with its softly curved base and narrower neck, holds the stems neatly in clear water, adding a feeling of purity and care. The simple white setting lets each petal and leaf stand out, making this design perfectly suited for anniversaries, romantic surprises, or heartfelt celebrations delivered across Primrose and nearby streets with the touch of an expert local florist.
CRAZY FOR YOU
£65.00
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A close-knit bouquet of about twenty-four pink roses rests in a simple, clear glass vase, its rounded mass of blooms immediately conveying warmth and thoughtful intent. Each rose is at a generous stage of bloom: tight spirals at the center deepen into almost magenta tones, graduating to softer blush and creamy edges that catch the light. The cluster forms a plush, domed profile, where the repetition of rose heads creates a rhythmic, reassuring softness. Interspersed among the flowers, rich green leaves provide contrast and depth, their smooth surfaces punctuating the sea of pink. The curved vase tapers gently in the middle and reveals the straight, freshly cut stems submerged in water, lending a sense of purity and care to the presentation. Lighting is bright and neutral, making the layers of petals show subtle highlights and shadowed folds as if touched by a cool morning breeze on a walk up to Primrose Hill park. Imagining the scent brings a faint, tea-like sweetness layered with green notes, a fragrance that would drift gently along Chalk Farm Road on a spring day. This arrangement feels perfectly suited to moments of celebration - anniversaries, Mother's Day, proposals - or simply as a heartfelt gesture to bring comfort and joy. The workmanship reflects local floral expertise familiar with the quiet elegance appreciated by neighbours around Regent's Park and Camden, marrying classic romance with clean, modern styling.
LOVE IN THE AIR
£64.00
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Brought to life by the talented hands of Primrose Hill's local florists, this bouquet captures a harmonious blend of classic charm and heartfelt celebration. Gathered within a crystal-clear, rounded vase, full-bodied carnations in crimson red, pale blush, and creamy white burst upward with luxurious texture. Each carnation's layered petals add a tactile richness, while airy clouds of white baby's breath gently embrace the focal blooms, providing a soft, ethereal balance. The arrangement is crafted to near-spherical perfection, each hue intermingling in a dance of color and grace, reminiscent of lively gatherings along Gloucester Avenue. Subtle glimpses of submerged stems and fresh water speak to the bouquet's just-picked vitality, ideal for same-day delivery to homes and offices throughout Primrose. Illuminated by diffused, natural light against a spotless background, the scene radiates joy, warmth, and thoughtfulness-making this bouquet not just a floral gift, but an expressive gesture for milestones or spontaneous acts of kindness in the heart of the community.
WARM WISHES
£55.00
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Echoing a stroll through the leafy enclaves of Primrose, this lush bouquet captures the true artistry of local floristry with its vibrant fusion of colour, form, and emotion. Dominating the arrangement are generous globes of hydrangea in an evocative palette: deep cobalt, gentle teal, and tranquil dusky purple, their petals densely layered like the serene dusk skies over Chalcot Square. Entwined amongst them, delicate lavender roses and snowy white blooms unfurl with grace, their petals soft and cool as a morning breeze along Regent's Park. Thick clusters of white ranunculus nestle in, their tightly structured forms offering a touch of opulence, while slender, pale yellow lisianthus buds and open blossoms add height and luminosity throughout the design. Vivid sprays of bright fuchsia intersperse the arrangement with playful vibrancy, complemented by the floating, whisper-light texture of pale pink astilbe at the fringes-bringing to mind wildflowers gathered after a weekend market. Lace-like accents of Ammi Majus or similar delicate greens add further nuance and intricacy, resting against a foundation of deep-green foliage that enhances the richness of the blooms. The bouquet's stems are expertly gathered and circled at the base with a luxuriant, royal purple satin ribbon-a nod to Primrose Florist's signature style and dedication to fresh, seasonal design. Altogether, this bouquet emanates joyful warmth, making it perfect for special occasions, commemorations, or simply sending a gesture of cheer to someone dear in the Primrose community.
TIMELESS VICTORIAN
£57.00
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The soul of Primrose comes alive in this artful floral and chocolate ensemble-a visual symphony crafted by passionate florists for heartfelt occasions. The bouquet embodies warmth, its coral, peach, and rose-pink blooms encircling each other in expressive movement, as if aglow under soft morning sunlight streaming through Primrose Hill windows. Each rose reveals a gradient of colour, from golden cream centers to deep salmon and ruby pink edges, their surfaces velvety and luminous. The lush green leaves interspersed among the blooms echo the area's verdant gardens, framing the effusive roses without overpowering them and providing a pleasing tactile contrast. Paired gracefully within the composition is a Thorntons Orange Crisp chocolate pouch, its pale beige package and bold branding lending a note of luxury and British tradition. Just in front rest two perfect, glossy truffles, hinting at the promise of tangy orange and crisp wafer tucked beneath smooth milk chocolate. This thoughtfully curated set is ideal for marking milestones near Regent's Park, offering solace on quieter days, or celebrating love and connection in Primrose's welcoming homes. The image radiates comfort, affection, and artistry-a gift to delight the senses and spirit of anyone in NW1.
SWEET SERENADE
£89.00
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Bright, confident, and richly textured, this hatbox bouquet places Primrose Florist's signature style in one luminous focal point. A cascade of roses in yellow, red, pink, purple, and white fills a round light pink cylinder hat box, the colors arranged in a dense, domed silhouette that feels both celebratory and intimate. The petals unfurl in ruffled layers, from large, open blooms to spray roses and sprigs of buds, creating depth and a tactile dance of velvet and glow. Dark green foliage threads through the display, giving a lush, natural backdrop that makes the colors pop. The pastel pink box acts as a contemporary frame: smooth, minimalist, and matte, letting the florals take center stage. This arrangement radiates warmth and joy, perfect for milestones like birthdays, anniversaries, or a thoughtful surprise delivered to a home in Primrose, Chalk Farm, or nearby branches of the village. It evokes both energy and tenderness, a design that speaks to a modern appetite for romance with a refined, city-ready sensibility. Delivery is reliable and quick across Primrose and surrounding districts, with same-day options to brighten a day or accompany a celebration. The bouquet is crafted to evoke a feeling of festive optimism, a bouquet that carries the scent of fresh roses and the mood of a sunny afternoon in the Primrose area.
ALLURING BLOOMS
£99.00
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DEVOTION
DEVOTION
£57.00
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