Primrose Summer Flowers

At Primrose Florist, our summer flowers are all about vibrant colour, fresh scent, and that joyful Primrose sunshine feeling. From cheerful sunflowers to soft pastels and wildflower-style bouquets, every design is hand-crafted in our local studio near Primrose Hill and the Regent's Canal.

We're a trusted local florist, proudly serving homes and businesses across Primrose, Camden, and St John's Wood. Whether you're arranging a garden-party centrepiece, a thoughtful thank-you, or a bright pick-me-up for someone special on Regent's Park Road or around Gloucester Avenue, we design every piece with care, balance, and seasonal expertise.

Need flowers in a hurry? Our local team offers same-day delivery across Primrose and nearby areas when you order online before 3 PM. We personally select and condition every stem, so your summer flowers arrive fresh, long-lasting, and ready to impress.

  • Hand-made summer bouquets created daily in Primrose
  • Reliable local same-day delivery available until 3 PM
  • Trusted florist serving Primrose, Camden & St John's Wood

Browse our curated summer collection and order online with confidence. With Primrose Florist, you're choosing experienced local florists who know exactly which seasonal blooms look their best right now in Primrose.

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SUMMER FLOWERS
BRIGHT KISS
BRIGHT KISS
£55.00
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Captured against a clean, bright white background, this lush round bouquet feels like a fresh breath of spring drifting up from the gardens around Primrose Hill. Dominating the centre are several large cream-coloured roses, fully open yet still structured, their layered petals forming soft spirals that draw the eye inward. Around them, smaller pink spray roses nestle in clusters, some tightly closed, others just beginning to unfurl, creating a sense of movement and unfolding emotion. Cheerful pink gerbera daisies, with their smooth radial petals and deep brown centres, stand out like little suns, adding a playful accent to the otherwise gentle palette. Pale pink carnations, richly ruffled and full, give the bouquet its plush, cushiony volume, each petal catching subtle light and shadow. Threaded between these blooms are elegant white alstroemeria, their elongated petals touched with fine reddish-brown streaks that bring an almost hand-painted delicacy to the arrangement. Sprays of tiny white baby's breath, or gypsophila, weave through the whole composition, softening every edge and lending a cloud-like lightness. Fresh green leaves and stems provide a natural frame, their cool tones grounding the pastel flowers and echoing the leafy streets and canalside plantings near Regent's Park Road. The stems are clearly gathered and tied, suggesting a hand-crafted, ready-to-gift bouquet, ideal for same-day delivery around Primrose when someone wants to send love, comfort, or quiet congratulations. The overall impression is one of tender joy, elegance, and warmth, like a heartfelt message expressed entirely through flowers.
AMALFI LOVE
£59.00
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Set against a spotless white background, this exuberant bouquet of roses looks as if it has just been tied in a Primrose workshop and placed gently on the counter for collection. The flowers are gathered into a full, rounded cluster, creating a dome of colour where no single bloom dominates but each contributes to a rich tapestry. Deep crimson and ruby reds mingle with bright sunshine yellows, soft powder pinks, bold fuchsias, warm amber and orange tones, and cool ivory whites. Each rose displays its signature rosette of layered petals, some fully unfurled in open, generous spirals, others still slightly cupped, suggesting freshness and longevity. The roses are woven together so that complementary colours touch and overlap, giving the eye the same sense of movement as a stroll from Primrose Hill down towards the canal. Dark green foliage, with a healthy, slightly waxy texture, peeks through the mass of blooms, adding structure and framing the faces of the roses. The lighting is clear and bright, accentuating the velvety texture of the petals and the crisp edges of the leaves without casting harsh shadows. At the base, long, straight stems are brought together and secured with a charming green and white check ribbon, its classic pattern reinforcing the bouquet's timeless style and hand-tied character. Resting lightly on the white surface, the stems fan out a little, hinting at the natural, garden-inspired arrangement style. The bouquet radiates warmth, joy, and affectionate intent, perfect for same-day delivery around Primrose to celebrate milestones, send thanks, or simply bring colour into someone's home.
WAIKIKI SUNSET
£69.00
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In the heart of Primrose, this celebration bouquet bursts with colour and uplifting energy, much like a stroll down Regent's Park Road when the sun glances through the blooms. Arranged with meticulous flair by a local floral designer, the bouquet radiates warmth through its gradient of peach and vivid orange roses-petals so lush and spiraled, they seem to glow with the promise of a new dawn. Interwoven between these roses are sprightly white chrysanthemums, crisp petals unfolding like small fireworks, their green centers reminiscent of dewy lawns after a morning shower. Scattered amongst them are magenta and purple daisy-like blooms, deep in hue with brilliant lime-green disks, giving both texture and an unexpected pop of colour. All around, glossy dark green foliage peeks through, their surfaces nearly reflective, enhancing the bouquet's vitality and fullness. A loop of vibrant green decorative grass arcs above, lending a modern twist and lightness, much like the carefree spirits found around Primrose Hill's slopes. Cradling the composition is a wrap of lively orange cellophane, its cheerful hue enlivening the ensemble and tying the palette together for a harmonious finish. Whether celebrated as a birthday centrepiece, shared among friends from Albert Terrace, or displayed beside a cozy café window, this bouquet creates an unmistakable mood of joy, belonging, and the subtle artistry that makes Primrose's florists renowned throughout NW1.
HONEYMOON
£55.00
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A generously full, circular bouquet is shown against a clean white backdrop, every bloom standing out as if freshly arranged in a Primrose Hill workshop on a bright morning. The composition leans into a jubilant yellow palette, with classic yellow roses opening in smooth spirals, nestled among dense clusters of daisy-like chrysanthemums in butter and sunshine tones. Their many petals create a soft, cushiony texture that feels both comforting and uplifting. Interwoven between these are vibrant orange gerbera daisies with large, confident faces and dark centres, accompanied by smaller orange blooms that add a spark of playful energy, echoing the lively feel of weekends around Primrose and nearby markets. Deep purple lisianthus blooms, some fully open and some still in bud, curl delicately like miniature roses, bringing a sophisticated contrast and a cool edge to the warm colours. Dotted throughout, lime-green button chrysanthemums form neat, spherical pom-poms, their crisp texture catching the light and refreshing the palette. Clusters of glossy, ruby-red hypericum berries tuck in between petals and leaves, giving the arrangement a festive, almost celebratory rhythm. The base is ringed with lush, dark green foliage-likely Ruscus-its broad, shiny leaves providing a strong, verdant foundation, while slender blades of ornamental grass arc and fan out, adding an airy, dynamic movement. The stems are tightly bound at the bottom, revealing this as a hand-tied bouquet ready to be placed in a favourite vase or delivered across Primrose Hill for birthdays, congratulations, or simply to fill a home with colour and a sense of generous, everyday joy.
TROPICAL SENSATION
£59.00
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A refined white and green hand-tied bouquet is shown against a pure white background, the light crisp and even so that every bloom stands out in clear detail. At its heart, large ivory and creamy white roses open generously, their soft, layered petals forming delicate cups that suggest a subtle, classic fragrance. Interwoven with them are striking ornamental cabbage heads, their tightly ruffled centres in pale lime and yellow-green gradually deepening to richer forest green at the outer leaves, giving the design a modern, sculptural twist that feels at home near the stylish terraces of Primrose. Around these focal blooms, dainty clusters of white spray chrysanthemums and miniature daisies float like small, rounded clouds, each flower dotted with a soft yellow or yellow-green centre that adds warmth without breaking the gentle palette. Fine stems of astrantia, with their small, spiky, star-shaped blooms in muted greenish-white, introduce texture reminiscent of wildflowers edging the paths towards Primrose Hill. Subtle touches of white alstroemeria, some with faint internal markings, weave through the bouquet, drawing the eye deeper into the arrangement. A generous surround of fresh foliage in various shades of green frames the flowers, some leaves broad and glossy, others more slender and feathery, creating a full, rounded, yet relaxed silhouette. The visible stems are carefully aligned and tied off at the base, clearly ready to drop into a vase on a Primrose kitchen table or windowsill. Overall, the bouquet conveys a feeling of freshness, serenity, and understated luxury, suitable for weddings, new-home celebrations, or thoughtful same-day deliveries around the Primrose area.
AMAZON SANGRIA
£50.00
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Against a clean, uncluttered white backdrop, this hand-tied bouquet appears almost to float, its sunny colours and fresh textures immediately evoking a bright day over Primrose Hill. Dominating the composition are three large sunflowers, each with a dark, velvety centre filled with orderly seeds, surrounded by generous rings of golden-yellow petals that radiate warmth and cheer. Around them, creamy white roses nestle in gentle contrast, their satin-smooth petals arranged in tight, elegant spirals that soften the bouquet's overall look. Scattered between these larger blooms, small white daisy-like flowers, much like cheerful chamomile or feverfew, add flickers of detail; their petite yellow centres repeat the sunflower tones on a more delicate scale. The bouquet is generously padded with wisps of feathery lime-green foliage, reminiscent of solidago or similar meadow greenery, which fills the gaps, creates a sense of movement, and brings a lively, freshly picked character, as though gathered from the banks near Regent's Park Road. Long, straight stems extend downward, gathered together in a firm grip and wrapped in a lime-green ribbon that ties the colours together and gives a polished yet relaxed finish. The arrangement forms a rounded, slightly domed silhouette, where no single flower feels overcrowded, and every bloom has space to shine. Soft, even lighting reveals the subtle variations in white and yellow, from pale ivory to deep sunflower gold, while the greens keep everything feeling cool and vibrant. This is the kind of bouquet a Primrose local might send to celebrate a new job, brighten a terrace flat, or say a heartfelt thank you after a leisurely weekend brunch on Chalcot Road, carrying with it a clear message of joy, positivity, and thoughtful appreciation.
JOYFUL SUNRISE
£69.00
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A rounded, overflowing bouquet of fresh blooms is presented in a sleek white square box, photographed against a clean white backdrop so that every colour and texture stands out clearly, like a window display in a Primrose florist's shop on a bright morning. The flowers are arranged in a generous dome, with no gaps between stems, giving a feeling of abundance and care. Dominating the design are sunny yellow chrysanthemums and clusters of small yellow roses, some tightly budded and others just beginning to unfurl, their petals velvety and thick. These golden tones are softened and cooled by white daisy-like chrysanthemums with sharp green centres and fuller white mums whose many petals create a soft, cushiony effect. Striking threads of fuchsia and deep magenta chrysanthemums weave through the arrangement, some petals blending into lighter pinks, creating movement and adding a playful, romantic edge. Glossy, dark green foliage peeks out here and there, particularly around the lower edge, suggesting sturdy leaves like ruscus that cradle the brighter flowers and enhance their freshness. The square box functions as both vase and gift packaging, its minimalist white sides framing the bouquet without distraction and hinting at easy placement on a Primrose windowsill or dining table. The overall mood is bright, cheerful, and modern, suitable for celebrating a birthday, sending a heartfelt get-well message to someone near Regent's Park, or simply bringing a burst of colour into a local home. The density of blooms and harmonious mix of yellow, white, and pink tones convey generosity, optimism, and the quiet luxury of flowers chosen and arranged with professional precision.
SPARKLING EYES
£50.00
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SORBET TOP
SORBET
£49.00
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YOU ARE EXQUISITE
YOU ARE EXQUISITE
£65.00
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A compact, dome-shaped Easter bouquet sits proudly in a pastel lime-green hatbox-style container, radiating the bright, hopeful energy of early spring in Primrose. The cylindrical box is a soft yellow-green shade, encircled with whimsical pastel Easter egg motifs in light blue, pink, and white, each one finished with tiny dots and stripes that lend a gentle, childlike charm. Rising from this festive base is a dense tapestry of seasonal flowers, thoughtfully arranged so every bloom has its moment. A single, large light pink Gerbera daisy forms the heart of the design, its tidy ring of petals framing a pale green centre that almost glows against the surrounding colours. Around it, clusters of lemon-bright yellow chrysanthemums spill outward, their fine, radiating petals catching the light like little suns over nearby streets such as King Henry's Road. Coral-orange carnations, full and ruffled, bring both warmth and nostalgic softness, their frilled edges curling gently. Threaded between them are deep violet-purple lisianthus blossoms, adding a cool, velvety contrast that keeps the palette sophisticated rather than sweet. Fresh greenery, including a few softly variegated leaves, nestles throughout the arrangement, creating depth and a sense of movement, as though a gentle Primrose breeze has just passed through. Set against a pure white backdrop, every hue appears crisp and vivid, making this design an ideal Easter table centerpiece, a cheerful get-well surprise, or a just-because gift for someone living near Primrose Hill or Regent's Park Road. The overall impression is of a carefully crafted spring celebration, ready for same-day delivery within the local neighbourhood.
SORRENTO SUNRISE
£67.00
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This bouquet appears like a cool, modern masterpiece carefully created by a Primrose florist and photographed against a pure white backdrop so that every hue can be appreciated. The composition is anchored by generous clusters of pale, sky-blue hydrangeas, their rounded heads packed with tiny, velvety florets that recall soft summer clouds drifting above Primrose Hill. Weaving through this blue softness are dramatic orchids in vivid fuchsia and deep purple, with broad, gently curved petals and intricate speckled patterns that lend an undeniably exotic character often associated with Vanda or Phalaenopsis forms. Nestled among them, spray roses in gentle blush pink and creamy tones peek out, their layered petals unfolding like miniature garden roses just cut from a local Primrose courtyard, bringing a touch of tender sweetness and familiarity. Elegant purple clematis blooms rise above and spill outward, their star-like shapes on slender, flexible stems adding both height and a feeling of natural movement, reminiscent of climbing flowers twining along nearby terrace railings. A generous collar of lush greenery, including broad, glossy leaves and finer, more feathery textures, cradles the colourful blooms, intensifying the blue and purple palette and giving the bouquet a full, rounded silhouette. Each stem is gathered tightly at the base, bound in a clean, professional finish that hints at same-day delivery to homes and offices across Primrose and the surrounding streets. The lighting is soft yet clear, revealing subtle shadows between petals and leaves, and the overall impression is of a luxurious, thoughtfully designed arrangement perfect for anniversaries, special birthdays, or as an impressive centrepiece for an intimate gathering.
BLUE GROTTO
£100.00
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Set against a crisp white backdrop, this elegant, round hand-tied bouquet glows with the same soft, romantic energy you might feel wandering through the streets around Primrose Hill at golden hour. Generous light pink peonies open wide at the centre, their layers of silky, ruffled petals overlapping in gentle folds that invite the fingertips and suggest the fragrance of early summer. Around them, light blue hydrangeas create a cool, pillowy cushion, each small floret blending into a cloud of powdery blue that balances the warmth of the pinks. Here and there, deep violet-purple Vanda orchids emerge like rare gems, their broad petals patterned with distinctive speckles, giving the arrangement a touch of luxury that feels perfectly at home near Regent's Park and the colourful terraces of Chalcot Square. Curving through the design, sleek fuchsia calla lilies offer a contemporary flourish, their sculpted trumpet forms and slightly darker centres lending movement and drama. Threaded gently between these statement flowers are petite blush pink spray roses, opening into tiny rosettes that add detail and a sense of old-fashioned romance. A frame of lush dark green foliage mingles with silvery-green dusty miller, whose soft, velvety leaves add a quieter, muted tone, much like the calm of early morning above the city skyline from Primrose Hill. The visible stems, neatly gathered and tied by an expert local florist, affirm that this is a thoughtfully crafted piece. The bouquet radiates a feeling of celebration and tenderness, ideal for same-day delivery to mark birthdays, proposals, or intimate gatherings in the Primrose and Camden area.
COSTA DEL MAR
£114.00
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MIDNIGHT RUSH
MIDNIGHT RUSH
£105.00
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Set against a spotless white background, this image captures a thoughtful floral gift set that feels like a gentle sunrise over Primrose Hill. On the left, a hand-tied bouquet is loosely rounded, its stems gathered firmly at the bottom and fanning slightly, as though just lifted from a vase on a Primrose kitchen table. The colour palette is soft and affectionate: creamy roses with velvety petals spiral open at the centre, while pale blush carnations, with their fine ruffled edges, nestle between them. Sprays of dainty, deeper pink rosebuds and spray roses create little pockets of intensity, hinting at new blooms yet to open. Cheerful pink gerbera daisies, each with a dark, clearly defined centre, radiate quietly from the design, like small suns. White alstroemeria, their petals slim and elegant, show faint reddish-brown flecks that lend a painterly detail to the mix. Tiny stars of white gypsophila are sprinkled generously throughout, giving the bouquet a cloud-like, almost weightless quality, while glossy green foliage peeks through, adding a cool, leafy backbone reminiscent of the tree-lined streets running down towards Regent's Park and Chalk Farm. To the right sits a white ceramic mug, upright and inviting, with a soft watercolour pink heart printed on its side. Inside the heart, the message "WORLD'S BEST Mum" is displayed, the upper words in neat black capitals, the word "Mum" in an elegant, metallic gold script that catches the light. The simple studio lighting is bright but gentle, highlighting the freshness of each petal and the smooth glaze of the mug. Together they evoke the feeling of surprising a much-loved mum in Primrose with flowers and a brew, ideal for Mother's Day, a weekend visit, or any moment of quiet appreciation.
MUM-TASTIC BOUQUET
£70.00
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A round, luxuriously full bouquet is captured upright against a bright white background, every bloom sharply defined as if lit by soft studio light from a Primrose florist's workbench. Puffy clusters of powder-blue hydrangeas create the base, their countless tiny petals overlapping to form a cloud-like cushion that anchors the arrangement. Resting on this cushion are opulent peonies in varied shades of pink, from the palest ballet-slipper blush to more vivid raspberry and rose, each flower densely layered and delightfully ruffled, suggesting movement even in stillness. Slender stems of calla lilies rise through the peonies and hydrangeas, their smooth, trumpet-shaped blooms shaded in coral and magenta, bringing vertical grace and a contemporary twist that contrasts beautifully with the softer textures around them. Scattered throughout are small spray roses in shell-pink and creamy yellow, some fully opened, others just beginning to unfurl, adding a sense of tenderness and romantic detail like blooms gathered from the gardens around Primrose Hill and Regent's Park. Cool, silvery dusty miller foliage and rich green leaves frame the flowers, giving depth, texture, and a slightly whimsical, garden-picked feel. Though the stems are mostly hidden, the rounded, tightly composed silhouette suggests a hand-tied bouquet, freshly finished and ready for delivery to homes and studios across NW1. The mood of the design is joyful yet refined, perfect for celebrating engagements, new babies, or special dinners in Primrose, evoking the feeling of a bright spring day when blossoms and soft colours fill the local streets and parks.
SUGAR VELVET
£110.00
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On a clean white backdrop, a sumptuous, hand-tied bouquet takes centre stage, composed with the kind of care you'd expect from an experienced Primrose florist used to styling flowers for townhouses off Gloucester Avenue. Vanda orchids in vivid shades of fuchsia and deep magenta dominate the upper layer, their petals generously proportioned and intricately speckled with white, like fine lace laid over rich silk. These orchids are woven among large, rounded clusters of soft sky-blue hydrangeas, whose countless tiny florets form a plush, cloud-like base that feels both soothing and indulgent. The contrast between the cool hydrangea blue and the saturated orchid purples is softened by a thoughtful mix of roses. Some roses glow in a sunny orange, their tight spirals just starting to unfurl with the promise of fragrance and life, while others appear in muted lavender and dusty mauve, lending a refined, almost vintage romance that tempers the brighter tones. Thin stems bearing small, deep blue flowers - reminiscent of delphinium spikes - emerge here and there, adding slender vertical notes and extra depth. Lush green foliage, with wide, glossy leaves, cradles the blooms and gives the arrangement a fresh-from-the-garden character. The bouquet is shaped into a rounded dome, with neatly gathered stems visible at the bottom, bound securely to show off the artisanal hand-tied style. The composition feels luxurious yet welcoming, ideal for celebrating a milestone, sending congratulations, or placing on a dining table overlooking Primrose Hill, where colour and texture can be enjoyed in every glance.
SUNSET COLADA
£105.00
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Set against a clear white backdrop, this sophisticated bouquet appears almost to float, every detail crisply defined. Striking Vanda orchids in saturated shades of violet and indigo dominate the arrangement, their broad, slightly cupped petals patterned with intricate speckling that suggests hand-painted porcelain. They are embraced by a generous collar of soft pink roses and clusters of creamy white spray roses, some tightly furled and others fully open, revealing spiralling hearts of petals that suggest gentle movement. Between these classic blooms, small star-shaped white filler flowers and bright white hypericum berries create a scattering of light, like reflections on the Regent's Canal on a sunny afternoon. Feathery Dusty Miller foliage, with its silvery, felted leaves, whispers of coolness and texture, contrasting with the smooth gloss of the darker green leaves that frame the bouquet and give it a full, luxurious silhouette. The entire composition is bound at the stems with a sheer silver-lilac ribbon, subtly iridescent, whose soft folds echo the orchid petals above. This arrangement captures a balance of exotic flair and traditional romance that feels right at home in Primrose, whether placed on a windowsill overlooking Chalcot Square or delivered as a special surprise to a friend recovering at home. It evokes the sense of a considered, heartfelt gift, ideal for anniversaries, birthdays, or simply bringing a touch of refined beauty into a Primrose Hill living room.
VIOLET SKY
£115.00
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A luxuriously full bouquet stands upright against a white background, its colours seeming to glow in the quiet space, much like a bright corner café near Primrose Hill on a clear morning. Cream-white roses form the calm anchor of the design, their petals tightly layered yet soft at the edges, suggesting both purity and quiet celebration. Around them, deep magenta carnations gather in plush clusters, their intricately frilled petals creating a sense of movement and texture, as though the bouquet is gently breathing. White alstroemeria weave through the arrangement, each flower marked by fine pinkish-red streaks and dark central stamens, adding a painterly detail that rewards a closer look. Sprays of vivid green foliage, including a few leaves with pale variegated edges, punctuate the blooms, giving the arrangement a rounded, sculpted shape at the top that gently narrows toward the stems. The flowers are wrapped with clear intention and flair: an inner layer of crisp white floral paper sits snug around the heads, providing a clean frame and echoing the backdrop, while an outer layer of crinkled, sheer purple cellophane gathers in ripples, catching small highlights of light and adding a festive, almost gift-like sheen. At the base, a shiny lime-green satin ribbon is tied into a neat bow, its iridescent surface hinting at different tones as it twists, and a small rectangular kraft-style tag dangles ready for a heartfelt note. The overall mood is one of warmth and thoughtfulness, the kind of bouquet chosen to brighten a flat overlooking Primrose Hill, accompany an anniversary dinner, or arrive by local delivery as an unexpected thank-you.
BLACKBERRY FUSION
£55.00
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An abundant bouquet of pastel hydrangeas is captured in sharp detail against a pure white background, as if resting in the soft daylight that spills across Primrose and the paths around Primrose Hill. The arrangement is dominated by generous, spherical heads of hydrangea in three soothing shades: blush pink that feels tender and romantic, powdery sky blue that brings a cool, tranquil note, and creamy white that adds brightness and purity. Each head is made up of hundreds of delicate florets, giving the bouquet a plush, billowing appearance, like soft clouds gathered together. Threaded between these large blooms are slender stems of tiny, deep fuchsia filler flowers, similar to waxflower, their miniature blossoms and fine greenery lending an airy, almost whimsical touch. A lush framework of fresh foliage cradles the hydrangeas, with glossy dark leaves and softer, smaller leaves combining to create depth and structure, as if the flowers had just been gathered from a well-tended garden off Gloucester Avenue. The stems are bundled neatly and tied at the base, forming a classic hand-tied shape that feels both polished and natural. Subtle lighting reveals the velvety texture of the petals and the rich green tones of the leaves, while the clean white setting ensures that no detail is lost. The bouquet exudes a peaceful, hopeful energy, ideal for marking gentle milestones, sending encouragement, or adding a touch of springlike charm to a Primrose kitchen table. It is the kind of refined yet comforting design a local florist might recommend for new beginnings, quiet celebrations, or thoughtful hospital deliveries across the NW1 area.
FAIRYTALE BLISS
£60.00
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A perfectly rounded floral arrangement of vivid yellow roses and deep red Leucadendron rests in a charcoal-black hatbox, composed with the calm precision of an experienced Primrose Hill florist. The roses form a dense, domed canopy, packed shoulder to shoulder so closely they seem to lean into one another like friends gathered at a café on Regent's Park Road. Their petals are soft and velvety, spiralling outward in layers of warm, honeyed yellow that catch the light and give the whole arrangement a gentle glow. Rising between them are sleek spires of Leucadendron 'Safari Sunset', their pointed bracts burgundy and maroon at the tips, shifting to earthy green toward the stems, introducing both contrast and structure. Around the base, deep green leaves create a polished collar, some broad and lustrous, others light and feathery, with wisps of fine, fern-like foliage slipping between the blooms and just over the edge of the box. A slim band of white lace trims the hatbox rim, its delicate pattern softening the strong silhouette and evoking a hint of old-fashioned charm amidst the modern, matte-black container. The background is bright and uncluttered, drawing your focus entirely to the interplay of colour and texture, much like a single striking window display you might notice while walking from Primrose Hill to nearby Camden. The bouquet feels joyful yet composed, equally suited to celebrating a new job in NW1, offering thoughtful thanks to a neighbour, or simply bringing a pocket of sunshine to a quiet Primrose living room on a grey London afternoon.
BOX OF SUNSHINE
£115.00
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CRAZY IN LOVE
CRAZY IN LOVE
£69.00
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There's a gentle story whispered from this lush bouquet-one reflective of Primrose's harmonious blend of vibrant city life and tranquil open spaces. The central focus is several pale lavender roses, each bloom tenderly opening as if coaxed by soft spring sunlight filtering through leafy avenues near Primrose Hill. Surrounding the roses are playful arcs of vivid pink Gerbera daisies, their broad faces and inky heart centres projecting a joyous energy that effortlessly uplifts the mood, just like a bustling morning along Gloucester Avenue. Deep magenta and plum-hued chrysanthemums intermingle, adding a velvety, almost tactile contrast, their rich intensity reminiscent of flower stalls at the local farmers' market. Wisps of delicate white baby's breath are scattered throughout the bouquet, coronating the arrangement with an ethereal, cloud-like effect and evoking the breezy clarity of a Primrose Hill skyline after rain. Glossy, dark green foliage provides a fresh backdrop, its verdant edges peeking between the abundant petals with a natural ease. The flowers are gathered in a crackle-textured, clear glass vase, which catches and scatters the light in a way that feels both rustic and distinctly elegant. The vase is secured with a simple twine and finished with a classic, unadorned white tag-a canvas for personal greetings, perhaps meant for a cherished friend on Regent's Park Road. Ideal for celebratory moments, thinking-of-you gestures, or simply to brighten a Primrose home, this bouquet radiates both festive cheer and a personal, crafted touch unique to local North London florists.
DAY BRIGHTENER
£55.00
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DEVOTION
DEVOTION
£57.00
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GLAMOUR
GLAMOUR
£67.00
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I CHERISH YOU
I CHERISH YOU
£80.00
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INSPIRATION
INSPIRATION
£65.00
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MESMERIZING HARMONY 1
MESMERIZING HARMONY
£49.00
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A lush, rounded bouquet of hydrangeas and greenery fills the frame, set against a seamless white background that makes every colour and contour feel vivid and immediate. Dominating the centre is a voluminous mound of creamy white hydrangea, its petals layered so densely that the bloom resembles a soft cushion, inviting the fingertips to trace its ruffled surface. Encircling this central flower are plump heads of pastel blue hydrangeas, placed toward the upper edges of the arrangement so that their gentle, sky-like hues seem to float, much like the light drifting over Primrose Hill at the end of a warm afternoon. Tucked among them, delicate lime-green hydrangeas brighten the lower and side areas of the bouquet, their zesty tones suggesting early spring foliage along nearby Chalcot Road. Between the blooms, an abundance of foliage adds movement and structure: rounded eucalyptus leaves in silvery green provide a cool, fragrant counterpoint, while darker, glossier leaves weave discreetly through the design, deepening the shadows and giving the bouquet a natural, garden-picked character. The green stems are clearly visible at the base, gathered and tied to reveal a classic hand-tied construction, the kind you might carry home from a trusted Primrose florist after a stroll past the local cafés. Soft, diffused lighting caresses the petals, revealing slight colour variations within each hydrangea head and a subtle velvety texture, creating a calm, elegant mood. With its soothing palette of white, blue, and green, the bouquet feels ideal for marking a gentle celebration, offering sympathy, welcoming a new baby in a Primrose terrace, or simply bringing a breath of cool serenity indoors.
MOONLIGHT PATH
£60.00
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A contemporary hand-tied bouquet is captured against a clean white background, its colours and textures shown with crisp focus, as though resting on a counter in a Primrose Hill flower studio. At the heart of the design, soft pink roses open in generous layers, each bloom showcasing a perfect spiral of petals that seem to glow gently, suggesting affection, gratitude, or a quiet romantic gesture. Nestled beside them, bold yellow gerbera daisies with dark brown centres add a joyful jolt of colour, their daisy-shaped faces wide open, echoing the bright, open feel of a sunny morning walk along Regent's Canal. Shooting upwards through the roses and gerberas are elegant stems of intense blue delphiniums, their column of delicate florets lending height and a cool contrast, like a streak of clear summer sky above Primrose. Surrounding these focal blooms, a rich mix of greenery creates structure and depth: fine, lacy fern fronds soften the edges of the bouquet, while broad, polished green leaves are folded and wrapped around the lower section, forming a sculptural collar that supports the flowers. Between these, clumps of vivid, textured filler foliage in fresh green tones fill any gaps, giving the arrangement a full, abundant appearance. Slim green stems with tiny buds emerge here and there, adding a sense of new growth and gentle movement. The gathered stems are bound firmly but neatly with a pale, natural-looking wrap at the base, highlighting the handcrafted nature of the design and suggesting it is ready to be delivered to a townhouse near Primrose Hill or a cosy café off Regent's Park Road as a bright, uplifting gift.
NATURAL POETRY
£60.00
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SUNLIT BEAUTY
SUNLIT BEAUTY
£110.00
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Bathed in soft natural light, this exuberant bouquet captures the warmth and optimism of Primrose, artfully arranged in a smooth, round glass vase evocative of the area's contemporary yet timeless charm. The arrangement radiates with large sunflowers-faces turned outward in a sun-chasing gesture-each with a deep coffee-brown heart ringed by vibrant, layered petals that invite the eye. Nestled around the sunflowers are garden roses in a buttery shade of yellow, their petals tightly wrapped, suggesting stories ready to unfold. Hypericum berries punctuate the bouquet with glossy red pops, like moments of laughter echoing along Regent's Park Road on a bright morning. Surrounding greenery flows in graceful arcs, including feathery ferns and sprigs of light green filler, which soften the bouquet's shape and bring to mind the lush, open spaces of Primrose Hill Park. Goldenrod spikes contribute delicate yellow hints, and blue-green eucalyptus leaves add a cool, calming contrast. The transparent vase reveals a tangle of healthy stems, grounded yet lively-a nod to Primrose's harmonious blend of city and nature. Imagine the gentle rustle as you pass by, accompanied by hints of fresh-cut petals and sweet garden air. This bouquet, crafted with local finesse, embodies togetherness and joyful celebration, whether adorning a gathering at Chalcot Square or brightening an ordinary day. More than a simple arrangement, it reflects the spirit of Primrose living: uplifting, welcoming, and always vibrant.
SUNNY FIELDS
£70.00
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Bathed in soft daylight, a magnificent hand-tied bouquet of vibrant Gerbera daisies sits gracefully in a sparkling glass vase, reflecting the artistry synonymous with Primrose's local florists. The arrangement is a joyful tapestry of golden yellow, fiery orange, and lush fuchsia blooms, each surrounding a dramatic deep brown center that draws the eye inward. Tucked among the blossoms, fresh green leaves add movement and dimension, their natural sheen reminiscent of early mornings near Primrose Hill Park. The bouquet is enveloped in a layer of earthy kraft paper, subtly textured to resemble the handmade wares found at local artisan markets, and further embraced by clear, crinkled cellophane. The glass vase reveals sturdy stems immersed in water, while a simple string of natural jute ties the bouquet together, suspending a white card etched with a stylized rose. This thoughtfully arranged bouquet evokes feelings of gratitude and celebration, and its bold colors and lush presentation make it an ideal gift for residents in Primrose celebrating birthdays, "just because" moments, or welcoming spring into their homes. The overall effect is one of abundant joy and freshness-an unforgettable representation of neighborhood charm and floral expertise that conveys both care and heartfelt emotion.
SUNNY GARDEN
£49.00
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A lush bouquet of approximately twelve bi-colour roses is gathered into a rounded, harmonious cluster, radiating warmth the way an evening sky glows above Primrose. Each bloom is fully open, revealing layers of satiny petals that spiral outward from a bright, lemon-yellow centre into rich shades of apricot, mango, and glowing burnt orange, with the occasional petal tipped in a soft red-orange blush. The roses are arranged close together, so their overlapping forms create a cushiony, abundant texture, like a small field of sunset-coloured flowers held in the hand. Throughout the bouquet, deep green leaves peek between the blossoms, their smooth, slightly waxy surfaces catching the light and giving a refreshing contrast to the fiery hues. At the base, a tidy bundle of straight, dark green stems is clearly visible, trimmed and aligned as if the bouquet has just been prepared at a local Primrose workbench, ready to be tied with ribbon for delivery along Chalcot Road or up towards Regent's Park. The flowers are set against a flawless white backdrop that makes the colours appear extra vivid and pure, with soft, even lighting that enhances every curve and ruffle of the petals without casting harsh shadows. The overall impression is one of optimism and celebration, the sort of bouquet a Primrose resident might send to brighten a friend's flat after good news, or to bring a glowing splash of colour to a quiet brunch table overlooking the park, expressing encouragement, admiration, and heartfelt joy.
SUNRISE
£60.00
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SWEET EXTRAVAGANZA
SWEET EXTRAVAGANZA
£99.00
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The soul of Primrose comes alive in this artful floral and chocolate ensemble-a visual symphony crafted by passionate florists for heartfelt occasions. The bouquet embodies warmth, its coral, peach, and rose-pink blooms encircling each other in expressive movement, as if aglow under soft morning sunlight streaming through Primrose Hill windows. Each rose reveals a gradient of colour, from golden cream centers to deep salmon and ruby pink edges, their surfaces velvety and luminous. The lush green leaves interspersed among the blooms echo the area's verdant gardens, framing the effusive roses without overpowering them and providing a pleasing tactile contrast. Paired gracefully within the composition is a Thorntons Orange Crisp chocolate pouch, its pale beige package and bold branding lending a note of luxury and British tradition. Just in front rest two perfect, glossy truffles, hinting at the promise of tangy orange and crisp wafer tucked beneath smooth milk chocolate. This thoughtfully curated set is ideal for marking milestones near Regent's Park, offering solace on quieter days, or celebrating love and connection in Primrose's welcoming homes. The image radiates comfort, affection, and artistry-a gift to delight the senses and spirit of anyone in NW1.
SWEET SERENADE
£89.00
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