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BEST SELLERS

AMALFI LOVE
AMALFI LOVE
£59.00
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GLAMOUR
GLAMOUR
£67.00
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GARDEN STROLL
GARDEN STROLL
£49.00
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Echoing a stroll through the leafy enclaves of Primrose, this lush bouquet captures the true artistry of local floristry with its vibrant fusion of colour, form, and emotion. Dominating the arrangement are generous globes of hydrangea in an evocative palette: deep cobalt, gentle teal, and tranquil dusky purple, their petals densely layered like the serene dusk skies over Chalcot Square. Entwined amongst them, delicate lavender roses and snowy white blooms unfurl with grace, their petals soft and cool as a morning breeze along Regent's Park. Thick clusters of white ranunculus nestle in, their tightly structured forms offering a touch of opulence, while slender, pale yellow lisianthus buds and open blossoms add height and luminosity throughout the design. Vivid sprays of bright fuchsia intersperse the arrangement with playful vibrancy, complemented by the floating, whisper-light texture of pale pink astilbe at the fringes-bringing to mind wildflowers gathered after a weekend market. Lace-like accents of Ammi Majus or similar delicate greens add further nuance and intricacy, resting against a foundation of deep-green foliage that enhances the richness of the blooms. The bouquet's stems are expertly gathered and circled at the base with a luxuriant, royal purple satin ribbon-a nod to Primrose Florist's signature style and dedication to fresh, seasonal design. Altogether, this bouquet emanates joyful warmth, making it perfect for special occasions, commemorations, or simply sending a gesture of cheer to someone dear in the Primrose community.
TIMELESS VICTORIAN
£57.00
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MESMERIZING HARMONY 1
MESMERIZING HARMONY
£49.00
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FLORIST CHOICE
FLORIST CHOICE £50
£50.00
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BERRY BURST
BERRY BURST
£43.00
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As I compose this vibrant bouquet in our Primrose studio overlooking Regent's Park, I'm drawn to the interplay of gentle blush gerberas and romantic pink roses, each flower freshly cut and brimming with promise. The blooms are gathered in a slender glass vase, stems visible in clear water, echoing the natural beauty found along the mews near Primrose Hill. Soft pinks blend like a watercolour painting, highlighted by striking pops of deep violet statice-textural and bold, suggesting both celebration and poise. The bouquets' greenery forms a lush, abundant base, crisp and fragrant, reminiscent of garden walks on Chalcot Road after a rain. The lightness of the arrangement brings an uplifting mood, ideal for welcoming a new baby in the neighbourhood, congratulating a friend on Fitzroy Road, or simply adding a note of optimism. Each floral choice reflects our commitment to careful artistry and thoughtful detail at Primrose Florist. Bathed in gentle natural light, the blooms radiate a quiet glow, their delicate forms inviting study and appreciation. This bouquet promises joy and warmth with every petal-a perfect gift to brighten homes and hearts across Primrose.
PINK DAZE
£49.00
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BRIGHT KISS
BRIGHT KISS
£55.00
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NOBLE BEAUTY
NOBLE BEAUTY
£67.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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CRAZY IN LOVE
CRAZY IN LOVE
£69.00
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FLORIST CHOICE 100
FLORIST CHOICE £100
£100.00
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FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
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DEVOTION
DEVOTION
£57.00
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TROPICAL SENSATION
£59.00
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Bathed in soft daylight, a magnificent hand-tied bouquet of vibrant Gerbera daisies sits gracefully in a sparkling glass vase, reflecting the artistry synonymous with Primrose's local florists. The arrangement is a joyful tapestry of golden yellow, fiery orange, and lush fuchsia blooms, each surrounding a dramatic deep brown center that draws the eye inward. Tucked among the blossoms, fresh green leaves add movement and dimension, their natural sheen reminiscent of early mornings near Primrose Hill Park. The bouquet is enveloped in a layer of earthy kraft paper, subtly textured to resemble the handmade wares found at local artisan markets, and further embraced by clear, crinkled cellophane. The glass vase reveals sturdy stems immersed in water, while a simple string of natural jute ties the bouquet together, suspending a white card etched with a stylized rose. This thoughtfully arranged bouquet evokes feelings of gratitude and celebration, and its bold colors and lush presentation make it an ideal gift for residents in Primrose celebrating birthdays, "just because" moments, or welcoming spring into their homes. The overall effect is one of abundant joy and freshness-an unforgettable representation of neighborhood charm and floral expertise that conveys both care and heartfelt emotion.
SUNNY GARDEN
£49.00
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UNFORGETTABLE
UNFORGETTABLE
£59.00
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WAIKIKI SUNSET
WAIKIKI SUNSET
£69.00
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SWEET LOVE
SWEET LOVE
£97.00
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PINK POP
PINK POP
£72.00
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CAPRI CALYPSO
CAPRI CALYPSO
£65.00
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SANTORINI DREAM
SANTORINI DREAM
£119.00
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SORBET TOP
SORBET
£49.00
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MOONLIGHT PATH
MOONLIGHT PATH
£60.00
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FESTIVAL OF COLOURS 1
FESTIVAL OF COLOURS
£54.50
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FAIRYTALE BLISS
FAIRYTALE BLISS
£60.00
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ALL OF ME
ALL OF ME
£100.00
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FLORIST CHOICE 200
FLORIST CHOICE £200
£200.00
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Captured in radiant detail, this grand bouquet offers a sea of sumptuous red roses, each bloom bursting with velvety richness and artfully arranged into a generous, rounded cluster. The petals, a deep crimson, softly spiral outward, reflecting the classic romance felt on the morning walks of Primrose Hill. Gleaming dark green leaves fan around the base, grounding the luxurious roses with an earthy counterpoint reminiscent of the greenery found near Willow Road or Regent's Park Road. The bouquet is tied with an opulent, broad red satin ribbon-its loops and tails giving a theatrical flourish that echoes celebrations at local festivities. In natural Primrose light, the reds shift beautifully from ruby to wine, drawing the eye and inviting a sense of anticipation-perfect for commemorating deep affection, noteworthy anniversaries, or heartfelt proposals. Even without scent, one can almost inhale the heady fragrance and imagine the hands that expertly assembled each rose, drawing on the centuries-old ethos of local craftsmanship. The bouquet reflects both bold emotion and delicate artistry, making it a quintessential offering for romantic occasions or anyone hoping to infuse their day with a burst of Primrose passion and elegance.
RED EXUBERANCE
£299.00
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RADIANT GEM
RADIANT GEM
£50.00
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WILD AT HEART 2
WILD AT HEART
£59.00
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FLORIST CHOICE 70
FLORIST CHOICE £70
£70.00
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SORRENTO SUNRISE
SORRENTO SUNRISE
£67.00
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In the heart of Primrose, this breathtaking display of fresh red roses radiates both classic elegance and a touch of local sophistication, curated by skilled hands at Primrose Florist. Dozens of roses, their colour a saturated, velvety crimson, are nestled tightly together within a sleek matte black hatbox whose modern lines contrast strikingly with the softness of the petals. Each individual rose transitions from tightly furled centre to gracefully opened edge, building a harmonious, domed silhouette that exudes abundance and generosity. Encircling the top of the box, a lustrous, wide satin ribbon in deep red is deftly tied at the front in a flawless bow-a small sparkling beadwork brooch at its heart playing with the light, adding quiet opulence reminiscent of boutique windows along Regent's Park Road. The white background heightens the intense reds and smooth black, focusing all attention on the detailing: every velvet petal, every shadow, every glimmer of crystal. This arresting arrangement is crafted to evoke celebration, whether marking a milestone, expressing undying devotion, or simply delighting someone cherished in the Primrose area. The bouquet's elegant form and refined ornamentation make it ideal for luxurious occasions-Valentine's Day, anniversaries, or dramatic declarations of affection-while its carefully structured composition ensures a lasting impression. The sensation is one of tactile richness and subtle fragrance, like a quiet moment spent in a rose-filled garden just off Chalcot Square, conjuring memories and emotions that linger long after the last petal falls.
SOMETHING SPECIAL
£250.00
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PINK CASHMERE
PINK CASHMERE
£59.00
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