Primrose Flowers for Any Occasion

At Primrose Florist, we create fresh, seasonal flowers and hand-crafted bouquets for every moment worth celebrating in Primrose and the surrounding suburbs of Rosebank and Edenvale. Our experienced local florists carefully select each stem daily, conditioning and arranging them in-store so your flowers arrive vibrant, long-lasting, and full of character.

Whether you need elegant birthday flowers, a romantic bouquet, or a thoughtful sympathy arrangement, our friendly team is here to advise you on colours, styles, and flower care. Many of our designs are inspired by walks along Primrose Park, the energy of Main Road, and the classic homes around Oak Avenue, giving our arrangements a uniquely local touch.

For busy days, we offer reliable same-day delivery across Primrose and nearby areas when you order online before 3 PM. Every order is hand-delivered by our trusted local drivers - never boxed or posted - so your gift arrives looking exactly as it left our workbench.

  • Same-day delivery in Primrose, Rosebank & Edenvale (order by 3 PM)
  • Hand-made bouquets crafted by skilled local florists
  • Secure, easy online ordering backed by a trusted neighbourhood florist

Choose Primrose Florist for beautifully arranged flowers, personal service, and local expertise you can rely on for any occasion.

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ANY OCCASION
A generously full, circular bouquet is shown against a clean white backdrop, every bloom standing out as if freshly arranged in a Primrose Hill workshop on a bright morning. The composition leans into a jubilant yellow palette, with classic yellow roses opening in smooth spirals, nestled among dense clusters of daisy-like chrysanthemums in butter and sunshine tones. Their many petals create a soft, cushiony texture that feels both comforting and uplifting. Interwoven between these are vibrant orange gerbera daisies with large, confident faces and dark centres, accompanied by smaller orange blooms that add a spark of playful energy, echoing the lively feel of weekends around Primrose and nearby markets. Deep purple lisianthus blooms, some fully open and some still in bud, curl delicately like miniature roses, bringing a sophisticated contrast and a cool edge to the warm colours. Dotted throughout, lime-green button chrysanthemums form neat, spherical pom-poms, their crisp texture catching the light and refreshing the palette. Clusters of glossy, ruby-red hypericum berries tuck in between petals and leaves, giving the arrangement a festive, almost celebratory rhythm. The base is ringed with lush, dark green foliage-likely Ruscus-its broad, shiny leaves providing a strong, verdant foundation, while slender blades of ornamental grass arc and fan out, adding an airy, dynamic movement. The stems are tightly bound at the bottom, revealing this as a hand-tied bouquet ready to be placed in a favourite vase or delivered across Primrose Hill for birthdays, congratulations, or simply to fill a home with colour and a sense of generous, everyday joy.
TROPICAL SENSATION
£59.00
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Presented on a stark white background, this lush, hand-tied bouquet balances exuberance and refinement with a florist's eye for contrast. Bright magenta Gerbera daisies take centre stage, their wide, cheerful faces and closely packed petals providing an immediate lift; each daisy's dark centre gives a graphic point of focus against the vivid petals. Interwoven are creamy white roses, their soft, velvety layers opening in gentle spirals that slow the visual tempo and lend a classic, almost heirloom grace. Threads of deep purple Alstroemeria (Peruvian lilies) weave through the composition, their slightly elongated trumpet petals and subtle speckling introducing depth and a delicate, articulated texture. Rich green foliage-both broad glossy leaves and slimmer, linear forms-creates a verdant scaffold, catching light and offering a cool, fragrant contrast to the sweeter rose notes. The arrangement sits in a clear glass vase whose rim and faint stem shapes are visible at the base, grounding the bouquet while the studio light flattens the background to pure white so the colours read strong and true. As a florist who works locally around Primrose Hill and Chalk Farm Road, I picture this piece brightening a table at a small gathering or sent as a joyful surprise to a neighbour; it carries the freshness suited to morning deliveries and the visual confidence for event styling. Primrose Florist would describe it as a versatile, hand-crafted selection that speaks of celebration, thoughtful appreciation, or gentle consolation depending on the occasion.
MESMERIZING HARMONY
£49.00
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From Primrose's own workshop, this bouquet radiates a quiet, confident elegance. Creamy roses nestle with garden blooms in a harmonious embrace, while soft coral and blush ranunculus weave through the arrangement. The flowers sit among a generous layer of greenery, with dusty eucalyptus providing a silvery contrast and movement. The palette remains refined and restrained, balancing ivory, pale pinks, and hints of deeper mauve for depth. The bouquet reads as both fashion-forward and timeless, perfect for a refined occasion, a luxury gift, or the centrepiece of a wedding. The blossoms are arranged in a loose, natural style that preserves the individual beauty of each bloom, as if gathered from a late-spring garden. A crisp white frame overlays the center of the image, featuring Florist Choice in an elegant script and CHOICE in uppercase sans serif, with a prominent ?150 beneath. The backdrop softens into a dreamlike blur, allowing the textures of petals and foliage to sing. This design is available for delivery across Primrose and nearby areas, with reassurance of fresh stems, meticulous care, and same-day options where possible, reflecting the local expertise of Primrose Florist and the region's penchant for timeless romantic blooms.
FLORIST CHOICE £150
£150.00
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A lush, rounded bouquet of mixed roses is photographed on a pure white background, described with the care of a local florist from Primrose Florist who knows Primrose's streets and markets well. The eye is drawn to generous, fully opened roses in soft pastel pink and creamy white, their layered petals revealing delicate texture and a quiet elegance. Vivid magenta-pink or deep fuchsia roses punctuate the arrangement with cheerful intensity, while a handful of lavender roses lends a soft, cool contrast that feels both modern and romantic. Interspersed among the larger blooms are clusters of small spray roses - mostly creamy with hints of pale yellow - that add dainty volume and a subtle, lace-like pattern across the bouquet's surface. Dark, glossy leaves, likely ruscus or salal, are artfully woven through the heads, their long, spear-shaped forms offering freshness and structure against the floral colours. The stems are tightly gathered and finished with a wide, pale pink satin ribbon tied into a full, reflective bow; the ribbon's smooth sheen and trailing loops give a sense of careful craftsmanship and celebration. In soft studio light the petals show gentle shadows and highlights, making every curl and fold readable. The composition radiates warm affection - ideal for sending love, thanks, or congratulations - and it's well suited to same-day delivery within Primrose Hill, Gloucester Avenue and the surrounding Camden streets where customers often choose hand-tied roses for meaningful moments.
GLAMOUR
£67.00
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Set against a crisp white background, this hand-tied bouquet looks as if it has just been lifted from a flower stand near Primrose Hill, its round, generous shape packed tightly with colour and texture. Dominating the composition are several hot pink roses, open and luxurious, each petal soft and velvety with that deep fuchsia glow that immediately draws the eye. Tangled playfully among them, lime-green spider chrysanthemums spill their slender, spiky petals in every direction, creating a vivid chartreuse contrast that feels modern and energetic. Deep purple lisianthus blooms are tucked between the brighter flowers, some fully open into ruffled, cup-shaped blossoms, others still enclosed in neat buds that promise to unfurl over the next few days. Bright, lemon-yellow gerbera daisies add a joyful flash of sunshine, their circular faces and layered petals echoing carefree afternoons in nearby Regent's Park. A single cream-to-pale-yellow rose bud nestles near the base of the bouquet, its tight swirl of petals adding a touch of softness and calm. Scattered throughout are tiny lavender and light pink filler flowers, along with slim green buds that lift the eye upwards and give the arrangement a lively, garden-picked feel. Surrounding everything is a lush collar of foliage - dark, glossy leaves, ferny fronds, and smooth, eucalyptus-like greens - providing depth and structure while enhancing the vivid colours. The bouquet feels joyful and celebratory, an ideal choice for marking milestones, cheering up a grey London day, or sending a thoughtful surprise to a friend in the Primrose area with same-day local flower delivery.
GARDEN STROLL
£49.00
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As I compose this vibrant bouquet in our Primrose studio overlooking Regent's Park, I'm drawn to the interplay of gentle blush gerberas and romantic pink roses, each flower freshly cut and brimming with promise. The blooms are gathered in a slender glass vase, stems visible in clear water, echoing the natural beauty found along the mews near Primrose Hill. Soft pinks blend like a watercolour painting, highlighted by striking pops of deep violet statice-textural and bold, suggesting both celebration and poise. The bouquets' greenery forms a lush, abundant base, crisp and fragrant, reminiscent of garden walks on Chalcot Road after a rain. The lightness of the arrangement brings an uplifting mood, ideal for welcoming a new baby in the neighbourhood, congratulating a friend on Fitzroy Road, or simply adding a note of optimism. Each floral choice reflects our commitment to careful artistry and thoughtful detail at Primrose Florist. Bathed in gentle natural light, the blooms radiate a quiet glow, their delicate forms inviting study and appreciation. This bouquet promises joy and warmth with every petal-a perfect gift to brighten homes and hearts across Primrose.
PINK DAZE
£49.00
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Captured in radiant detail, this grand bouquet offers a sea of sumptuous red roses, each bloom bursting with velvety richness and artfully arranged into a generous, rounded cluster. The petals, a deep crimson, softly spiral outward, reflecting the classic romance felt on the morning walks of Primrose Hill. Gleaming dark green leaves fan around the base, grounding the luxurious roses with an earthy counterpoint reminiscent of the greenery found near Willow Road or Regent's Park Road. The bouquet is tied with an opulent, broad red satin ribbon-its loops and tails giving a theatrical flourish that echoes celebrations at local festivities. In natural Primrose light, the reds shift beautifully from ruby to wine, drawing the eye and inviting a sense of anticipation-perfect for commemorating deep affection, noteworthy anniversaries, or heartfelt proposals. Even without scent, one can almost inhale the heady fragrance and imagine the hands that expertly assembled each rose, drawing on the centuries-old ethos of local craftsmanship. The bouquet reflects both bold emotion and delicate artistry, making it a quintessential offering for romantic occasions or anyone hoping to infuse their day with a burst of Primrose passion and elegance.
RED EXUBERANCE
£299.00
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Echoing a stroll through the leafy enclaves of Primrose, this lush bouquet captures the true artistry of local floristry with its vibrant fusion of colour, form, and emotion. Dominating the arrangement are generous globes of hydrangea in an evocative palette: deep cobalt, gentle teal, and tranquil dusky purple, their petals densely layered like the serene dusk skies over Chalcot Square. Entwined amongst them, delicate lavender roses and snowy white blooms unfurl with grace, their petals soft and cool as a morning breeze along Regent's Park. Thick clusters of white ranunculus nestle in, their tightly structured forms offering a touch of opulence, while slender, pale yellow lisianthus buds and open blossoms add height and luminosity throughout the design. Vivid sprays of bright fuchsia intersperse the arrangement with playful vibrancy, complemented by the floating, whisper-light texture of pale pink astilbe at the fringes-bringing to mind wildflowers gathered after a weekend market. Lace-like accents of Ammi Majus or similar delicate greens add further nuance and intricacy, resting against a foundation of deep-green foliage that enhances the richness of the blooms. The bouquet's stems are expertly gathered and circled at the base with a luxuriant, royal purple satin ribbon-a nod to Primrose Florist's signature style and dedication to fresh, seasonal design. Altogether, this bouquet emanates joyful warmth, making it perfect for special occasions, commemorations, or simply sending a gesture of cheer to someone dear in the Primrose community.
TIMELESS VICTORIAN
£57.00
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An artful cascade of seasonal blooms arranged with a florist's intuition: multi-petalled pink garden roses command the composition with their full, pillowy heads, while plum-toned hellebore-like flowers and deeper magenta accents thread dramatic depth through the bouquet. Pale purple-and-white striped sweet peas introduce an airy, fragrant frill, and soft peach to coral ranunculus-style blooms lend a romantic, almost vintage softness. Creamy white fillers brighten small pockets between larger flowers, and a variety of fresh greens - slender, trailing stems alongside broader leaves - create a lively, organic silhouette that feels both abundant and gently structured. Centered over the floral display is a slim white rectangle containing the words Florist Choice in flowing script, CHOICE in smaller uppercase beneath, and a prominent ?100 in bold numerals at the lower edge, framed by a thin white square that keeps the message clear without hiding the blooms. The bouquet is held low by careful hands, visible at the bottom with a pale sleeve against a blurred backdrop, which lets the eye linger on petal texture and subtle colour gradations. Warm, diffused light highlights the velvety surfaces of the roses and the delicate translucence of the sweet peas, inviting touch and suggesting a soft, lingering scent. This is a florist-selected luxury arrangement that reads as a thoughtful celebration - suitable for birthdays, a wedding bouquet alternative, or a sincere gift - and can be delivered across Primrose and surrounding streets near the park.
FLORIST CHOICE £100
£100.00
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A lush, romantic bouquet in shades of pink and lavender is shown against a bright white background, its round, abundant shape evoking the feel of a cottage-style garden just off Primrose Hill. Two prominent domes of blush pink hydrangea anchor the arrangement, their countless tiny petals packed closely together to create a velvety, cloud-like texture that draws the eye immediately. Nestled around and between these hydrangeas are light pink roses, some fully opened into soft, spiralling rosettes, others in promising bud form, giving the design a sense of unfolding time-like watching blooms open through a Primrose window over the course of a day. Slender stems of bell-shaped flowers, likely campanula, emerge in gentle arcs, their pastel lavender and pale purple tones adding a cool, airy contrast to the warmth of the pinks. Deeper notes of colour appear in the form of small fuchsia and deep pink filler flowers, clustered delicately to add structure and a touch of playful energy. Sprigs of fresh green foliage weave among the blossoms, with occasional slim buds and shoots that hint at new growth, echoing the leafy calm of nearby Regent's Park and the quiet side streets of NW1. The stems are clearly visible at the base, cleanly cut and tied together in a neat hand-tied style, suggesting a bouquet ready for a vase on a Primrose kitchen table. Bathed in soft, even light, the arrangement feels fresh, celebratory, and tender-an ideal floral gift for birthdays, engagements, or simply sending love with same-day delivery across Primrose.
PINK CASHMERE
£59.00
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Bathed in gentle, natural light against a brilliant white backdrop, this densely packed hand-tied bouquet feels like a captured patch of late-summer sun. The composition centres on several large, fully opened roses-fiery tangerine and luminous golden-yellow-whose spiralling petals form a rich, velvety focal point. Around them, ruffled carnations in coral and deep peach create soft, sculpted cushions of texture, their frilly edges contrasting with the smoother rose petals. Cheerful gerbera daisies in soft peach and pale orange peek out with flat, radiating petals and greenish centres, bringing an open, informal joy to the arrangement. Scattered clusters of small white spray blooms, perhaps freesia or tiny carnations, add bright punctuation and a delicate scent, while pale green, star-like filler (Astrantia-style) provides subtle, feathery movement. Silvery, rounded eucalyptus leaves are woven through the bouquet, their cool, aromatic foliage balancing the warm tones and giving depth and rhythm to the shape. The stems are carefully gathered and tied at the base, suggesting a fresh, thoughtful hand-tied design ready for a vase or local delivery. As a florist who arranges for neighbours around Primrose Hill and Chalk Farm, I imagine this bouquet warming a birthday table or arriving as a grateful thank-you-an arrangement that reads as intimate, elegant, and quietly celebratory.
BRIGHT KISS
£55.00
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Set against a clean white backdrop, this artfully composed bouquet feels like a moment of quiet luxury captured in stillness, the kind of arrangement you might see carried home from a Primrose Hill florist after a stroll along Chalcot Road. At the centre, large garden roses in shades of blush pink, dusty rose, and antique mauve open in layered spirals, their velvety petals suggesting a soft, romantic perfume. They are surrounded by plush, frilled carnations whose petals fade from creamy beige and pale peach at the base to richer pink and plum tones at the edges, creating a rippling, fabric-like texture. Scattered among the warmer hues are accents of deep blue and indigo: closed buds reminiscent of tulips and a striking royal blue anemone with a dark, inky centre glowing near the lower edge, giving the bouquet a dramatic focal point. Threaded through the design, slender stems of pale lavender and lilac stock add height and airiness, each tiny blossom catching the light and lending a sense of gentle movement. The flowers nestle within generous greenery-rounded, silvery eucalyptus and deeper emerald leaves-which frame the colours and suggest a pleasantly cool, aromatic freshness, like the air in nearby Regent's Park after rain. The visible hand-tied stems at the base show the care and craftsmanship of a local florist, ready for same-day delivery to homes and studios around Primrose. The overall impression is one of comfort and refined beauty, perfect for marking a special milestone or quietly lifting someone's spirits.
NOBLE BEAUTY
£67.00
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In the heart of Primrose, this breathtaking display of fresh red roses radiates both classic elegance and a touch of local sophistication, curated by skilled hands at Primrose Florist. Dozens of roses, their colour a saturated, velvety crimson, are nestled tightly together within a sleek matte black hatbox whose modern lines contrast strikingly with the softness of the petals. Each individual rose transitions from tightly furled centre to gracefully opened edge, building a harmonious, domed silhouette that exudes abundance and generosity. Encircling the top of the box, a lustrous, wide satin ribbon in deep red is deftly tied at the front in a flawless bow-a small sparkling beadwork brooch at its heart playing with the light, adding quiet opulence reminiscent of boutique windows along Regent's Park Road. The white background heightens the intense reds and smooth black, focusing all attention on the detailing: every velvet petal, every shadow, every glimmer of crystal. This arresting arrangement is crafted to evoke celebration, whether marking a milestone, expressing undying devotion, or simply delighting someone cherished in the Primrose area. The bouquet's elegant form and refined ornamentation make it ideal for luxurious occasions-Valentine's Day, anniversaries, or dramatic declarations of affection-while its carefully structured composition ensures a lasting impression. The sensation is one of tactile richness and subtle fragrance, like a quiet moment spent in a rose-filled garden just off Chalcot Square, conjuring memories and emotions that linger long after the last petal falls.
SOMETHING SPECIAL
£250.00
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On a quiet street in Primrose, a luxurious bouquet rests in a pale cream cylindrical box, round and elegant. Two dozen or more deep red roses, their velvety petals tightly furled, suggest they are at their peak and ready to whisper romance. The blooms are arranged with disciplined care to form a dense dome that fills the cylinder, rising just above the rim, while small sprigs of dark green foliage thread between the blossoms, adding a natural note of freshness. The box's matte finish conveys a modern luxury, a soft counterpoint to the intensity of the roses, like a couture package awaiting the unwrapping of a cherished moment. The photograph is taken from a slightly elevated, three-quarter view against a crisp white background, so every petal, every shadow, and every seam of the container is visible in quiet detail. The scent of roses seems almost tangible, and the mood is intimate: a gift meant for anniversaries, Valentine's gestures, or a thoughtful surprise for someone dear in the Primrose neighbourhood, perhaps near Primrose Hill or Chalk Farm. With the skill of a local florist, each stem is trimmed and placed to preserve symmetry while maintaining a lively sense of abundance. The overall effect is timeless and chic, a modern classic that travels well in a same-day delivery van across Primrose and nearby streets, always arriving fresh, fragrant, and ready to tell a story of love.
ALL OF ME
£100.00
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A sumptuous dome of roses rises from a chic black round hat box, its base circled by a fine red band that echoes the warmth of the blooms within. Set against a crisp white background, the arrangement looks like it has just been placed on a studio table in Primrose, ready for same-day delivery to a townhouse overlooking Primrose Hill or a quiet flat near Gloucester Avenue. The hatbox is filled so generously that the flowers billow outwards, creating a rounded, cloud-like canopy. Deep crimson and velvety red roses take centre stage, their petals tightly layered and plush to the eye, conjuring a sense of passion and devotion. Around them cluster lighter tones: soft blush pinks, sweet fuchsia, creamy whites, delicate peach and apricot roses, and cool lavender and muted lilac blooms, creating a harmonious palette that feels both luxurious and gentle. Some roses are open, revealing their full swirl of petals, while others are in bud, giving the design a sense of life and unfolding stories. Nestled throughout are small sprays of fresh greenery, perhaps eucalyptus or fine ruscus, the slender leaves peeking through the petals to lend contrast and a hint of garden freshness. The overall impression is of meticulous craftsmanship - every stem angled to build height, depth, and a smooth, domed silhouette. This hatbox of roses evokes the feeling of an indulgent, heartfelt gift, perfectly suited to anniversaries, milestone birthdays, or a grand romantic surprise delivered to a favourite café or studio space off Regent's Park Road, where the scent and colour can quietly fill the day with celebration.
SWEET LOVE
£97.00
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Imagine running fingertips across layered petals: this round hatbox holds a dense, rounded composition of roses and carnations that reads like a soft, coral-tinged embrace. The container is a refined cream tone with two thin dark bands around its rim and base, giving the presentation restraint and polish without stealing the blooms' voice. Prominent roses open in stages, their centres a warm apricot and coral-peach that gently fade into blush pink and clean ivory at the petal edges, creating subtle movement across the dome. Interspersed are small, frilly light-pink carnations - their ruffled texture fills gaps and creates a plush, cloud-like surface. Slim sprigs of bright green foliage emerge sparingly, their elongated leaves adding contrast and a suggestion of freshly cut garden stems. Light, described as soft and diffused, washes over the composition, catching the velvety sheen of rose petals and accentuating the gentle color transitions; the scent registers as a light, powdery rose with a whisper of green freshness. As a neighbourhood florist might arrange it for a Primrose Hill celebration or a quiet gift for someone near Chalk Farm Road, the bouquet balances romantic warmth with considered structure. It reads as suitable for birthdays, Mother's Day, anniversaries, or a heartfelt thank-you, created with real floral expertise and attention to longevity and presentation. The overall impression is one of polished intimacy - a premium, tactile arrangement that feels at once personal and elevated.
PINK POP
£72.00
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With a slower, more intimate cadence, this Florist Choice bouquet radiates calm romance, perfect for marking an anniversary or a thoughtful gift in Primrose's leafy streets. The pastel-to-muted color story unfolds with light pink garden roses unfurling alongside creamy white and pale lavender-grey roses, their petals opening in soft waves. White anemones with their almost-black centers punctuate the arrangement, while blue eryngium thistles lend a modern, graphic edge. The bouquet breathes with lush greens-slender eucalyptus branches and deep burgundy leaves-that give depth and a natural, garden-fresh feel. The overall look is substantial yet effortless, a manifesto of skilled crafting that suits celebrations, or simply brightening a home in Primrose. The background remains softly blurred, hinting at an outdoor ceremony, a garden party, or a sun-drenched doorway along Primrose Hill. In the heart of the image sits a translucent white frame, inscribed with Florist CHOICE and the price ?200, marking it as a curated, fixed-price offering. This image speaks to the reliability and artistry of a local florist, with reliable delivery across Primrose and neighbouring districts such as Camden Town and Chalk Farm, ensuring a thoughtful gift travels with ease and freshness.
FLORIST CHOICE £200
£200.00
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Emanating the tranquil elegance of Primrose, this hand-tied bouquet tells a local love story through its selection of blooms and artisan craftsmanship. At its core, pristine white roses radiate purity and light, their delicate petals nearly translucent in the soft daylight that spills through Primrose's leafy avenues. Interspersed, crimson roses pulse with emotion, creating a lively interplay of colour and sentiment. The arrangement is enriched by lush, emerald-green ruscus leaves, dancing with flecks of cream-variegated foliage that sparkle in the gentle afternoon sun. Eucalyptus branches introduce a whisper of aromatic freshness, reminiscent of strolls along Chalcot Square. Resting in an envelope of blush-pink, semi-transparent paper, the bouquet is both inviting and sophisticated-a subtle nod to the local neighbourhood's refined charm. Designed to celebrate occasions from heartfelt birthdays to spontaneous gestures, this arrangement reflects the artistry and personal touch of Primrose Florist. Tightly woven yet brimming with texture, colour, and gentle fragrance, it's a bouquet that lingers in memory, offering a gentle embrace of beauty for both special days and everyday moments.
INFINITY
£79.00
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There is a serene, almost meditative quality to this hand-tied bouquet of luminous white roses and clouds of baby's breath, photographed against a pristine white background to keep all attention on texture and tone. Roughly a dozen roses form the heart of the design, their creamy petals layered with a soft, tactile curl; a few blooms are fully open and lush, others still shyly cupped, which adds a rhythm of unfolding life across the arrangement. Interspersed among these primary blooms, tiny gypsophila blossoms create a fine, airy veil that lifts the composition and catches stray light like pearl dust. A foundation of vibrant foliage-leaves ranging from rich forest green to a brighter, almost chartreuse edge-frames the roses and gives the bouquet a natural, garden-fresh silhouette. The clear glass vase exposes neatly trimmed stems and clean water, subtle signals of professional conditioning and freshness that a florist would insist upon for same-day presentation. The lighting is soft and diffuse, evoking early morning in a Primrose Hill conservatory where the air holds a faint, cool floral perfume; that restrained fragrance enhances rather than overwhelms, offering a quiet, comforting presence. This arrangement reads as an understated declaration of love or a gentle companion for memorial moments: suitable for birthdays, anniversaries, or times when dignity and simplicity matter. Placing this bouquet by a window on Gloucester Avenue or handing it across a small gathering in the neighbourhood would feel thoughtful and utterly appropriate.
MY ONLY
£70.00
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Picture the soft sunlight that kisses the lawns of Primrose Hill-this bouquet channels such gentle radiance with an ensemble of pastel blooms and delicate greenery. At the core are plump, blushing roses in peach-pink, their petals evoking quiet romance and the calm of a Primrose bakery on a Sunday morning. Bold, peach-hued gerberas offer joyful symmetry and vibrant tone, contrasted with the cloudlike sparseness of baby's breath and white chrysanthemums sporting fresh green accents. Eucalyptus leaves thread between the flowers, adding their subtle scent and rich color that recalls the foliage along Albert Terrace. Housed within a clear, textured glass vase, the stems and water gleam with vitality-an emblem of the bouquet's freshness. A bow of raffia circles the vase's neck, bearing a neat, unadorned white tag for personalized sentiments. Perfect for quiet celebrations, warm thanks, or simply brightening a living space, this bouquet is a lovely example of Primrose Florist's artistry and the neighborhood's understated elegance.
CANDY CRUSH
£55.00
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A compact, dome-shaped Easter bouquet sits proudly in a pastel lime-green hatbox-style container, radiating the bright, hopeful energy of early spring in Primrose. The cylindrical box is a soft yellow-green shade, encircled with whimsical pastel Easter egg motifs in light blue, pink, and white, each one finished with tiny dots and stripes that lend a gentle, childlike charm. Rising from this festive base is a dense tapestry of seasonal flowers, thoughtfully arranged so every bloom has its moment. A single, large light pink Gerbera daisy forms the heart of the design, its tidy ring of petals framing a pale green centre that almost glows against the surrounding colours. Around it, clusters of lemon-bright yellow chrysanthemums spill outward, their fine, radiating petals catching the light like little suns over nearby streets such as King Henry's Road. Coral-orange carnations, full and ruffled, bring both warmth and nostalgic softness, their frilled edges curling gently. Threaded between them are deep violet-purple lisianthus blossoms, adding a cool, velvety contrast that keeps the palette sophisticated rather than sweet. Fresh greenery, including a few softly variegated leaves, nestles throughout the arrangement, creating depth and a sense of movement, as though a gentle Primrose breeze has just passed through. Set against a pure white backdrop, every hue appears crisp and vivid, making this design an ideal Easter table centerpiece, a cheerful get-well surprise, or a just-because gift for someone living near Primrose Hill or Regent's Park Road. The overall impression is of a carefully crafted spring celebration, ready for same-day delivery within the local neighbourhood.
SORRENTO SUNRISE
£67.00
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At the centre of the image rests a generous cluster of roses, arranged as though for a year-round flower subscription that keeps beauty flowing through every season in Primrose. The blooms are tightly grouped, forming a lush cushion of colour: soft pinks mingle with creamy whites, gentle lilacs and deeper raspberry and fuchsia notes that add a playful little spark. Glossy, mid-green leaves weave between the flowers, lending structure and a sense of garden freshness, like a bouquet gathered from a well-kept terrace near Chalcot Road just moments ago. The light is soft and flattering, washing over the petals so that their ruffled edges and satin sheen become almost tangible; you can imagine brushing your thumb along a newly opened rose and feeling that cool, pliant surface. Surrounding the main bouquet, individual petals and small blossoms drift across a pale, neutral background, creating a halo effect that feels both whimsical and calm, as if petals have just fluttered down after the bouquet was set on a kitchen table overlooking Primrose Hill. The composition hints at time unfolding: each scattered petal a reminder of future deliveries arriving month after month, turning ordinary days into small celebrations. It's easy to picture these colours brightening a hallway or living room, quietly marking birthdays, anniversaries, or simply the pleasure of having flowers delivered regularly by a local florist who knows how to balance romance, comfort and everyday elegance for homes across NW1.
12 MONTH FLOWER SUBSCRIPTION
£400.00
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A lush, professionally arranged bouquet overflows from a low, clear glass vase, its surface gently textured so that it sparkles in the soft daylight, like something just placed on a sunlit sill in a Primrose townhouse. Dominating the arrangement are generous gerbera daisies in deep fuchsia and magenta, their wide, layered petals circling dark, velvety centers that provide a strong, confident heart to the design. Around them, rounded sprays of bicolour chrysanthemums create a lively halo, each bloom transitioning from vivid purple at the edges to crisp white toward the middle, where golden yellow disks glow warmly. Nestled between these statement flowers, creamy white roses and tight rosebuds introduce a quieter elegance, their petals smooth and slightly curved, suggesting the gentle scent that often drifts through small local flower studios off Gloucester Avenue. Fine, cloud-like sprays of white baby's breath weave among the stronger shapes, breaking up the blocks of colour and adding lightness, like tiny stars scattered through foliage. Rich green leaves frame the entire composition, their glossy surfaces and varied shapes providing contrast and depth, making the colours appear even more saturated. The stems are clearly visible through the glass, neatly cut and fanned out in the water, emphasising the bouquet's freshness and careful craftsmanship. Around the neck of the vase, a simple piece of rustic twine is tied in a tidy bow, from which hangs a small, white rectangular tag printed with a delicate pink flower motif and elegant green script, hinting at a heartfelt note for an anniversary, get-well wish, or just-because gesture. The softly blurred white background, lit as though from a nearby window, keeps all attention on the flowers, capturing the quiet joy of receiving a same-day floral delivery in the Primrose area.
PINK SWEETNESS
£55.00
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Set against a spotless white background, this exuberant bouquet of roses looks as if it has just been tied in a Primrose workshop and placed gently on the counter for collection. The flowers are gathered into a full, rounded cluster, creating a dome of colour where no single bloom dominates but each contributes to a rich tapestry. Deep crimson and ruby reds mingle with bright sunshine yellows, soft powder pinks, bold fuchsias, warm amber and orange tones, and cool ivory whites. Each rose displays its signature rosette of layered petals, some fully unfurled in open, generous spirals, others still slightly cupped, suggesting freshness and longevity. The roses are woven together so that complementary colours touch and overlap, giving the eye the same sense of movement as a stroll from Primrose Hill down towards the canal. Dark green foliage, with a healthy, slightly waxy texture, peeks through the mass of blooms, adding structure and framing the faces of the roses. The lighting is clear and bright, accentuating the velvety texture of the petals and the crisp edges of the leaves without casting harsh shadows. At the base, long, straight stems are brought together and secured with a charming green and white check ribbon, its classic pattern reinforcing the bouquet's timeless style and hand-tied character. Resting lightly on the white surface, the stems fan out a little, hinting at the natural, garden-inspired arrangement style. The bouquet radiates warmth, joy, and affectionate intent, perfect for same-day delivery around Primrose to celebrate milestones, send thanks, or simply bring colour into someone's home.
WAIKIKI SUNSET
£69.00
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DEVOTION
DEVOTION
£57.00
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A close, descriptive view shows a lively, overflowing floral arrangement set in a round, lemon-pastel gift box, photographed against a crisp white surface so every color reads clearly. At its heart are two plump yellow carnations with intricately ruffled petals-sunny and buoyant, their edges catching a gentle, diffuse light that brings out creamy highlights and warmer lemon tones. Beneath and around them, voluminous clusters of periwinkle hydrangea create a cool, cloud-like bed: individual florets shift from soft blue to faint white, giving the bouquet an airy, textured base. On the left, a vivid magenta carnation introduces a jewel-like pop, its densely folded petals soft and velvety; on the right, a rich burgundy-red carnation balances the palette with depth and warmth. Slim green foliage threads through the flowers, offering fresh contrast and emphasizing the hand-assembled feel of the design. The cylindrical box is finished in a muted lime-yellow paper, whimsically decorated with scattered pastel dots-powder blue, gentle pink and pale green-some with tiny white speckles, evoking a spring market stall I pass on Chalk Farm Road near Primrose Hill. The arrangement sits low and domed, intentionally neat yet abundant, giving the impression of a carefully curated gift from a local florist. I imagine the soft clove-like scent of the carnations and the cool, watery green scent of hydrangeas drifting into a cosy Primrose sitting room, perfect for celebrations like birthdays, small anniversaries, or a comforting surprise after a rainy morning walk in Regent's Park.
CARIBBEAN ESCAPE
£50.00
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With a warm, intimate voice, this 'Florist Choice' bouquet reads as a private composition curated by a local expert. Creamy whites and pale blush set a serene stage, carried by cloud-like blossoms that glow in soft morning light. Generous clusters of garden roses, peonies, and perhaps ranunculus form a lush core, while smaller white accents-lisianthus and campanula-thread through for delicate lacework. Eucalyptus leaves provide a cool, silvery backdrop, their aroma hinting at renewal, while olive branches bring a sunlit Mediterranean note. Tiny sprays of pale pinks-heather-like clusters and waxflower-supply gentle warmth and movement through the arrangement. A center of deep green, almost purplish kale or a sculptural succulent adds unexpected depth, a signature modern flourish. The bouquet rests beneath a centered white frame bearing 'Florist Choice' in a graceful script and 'CHOICE' in bold uppercase, with '?300' displayed below in white sans-serif. The lighting is soft and diffused, evoking quiet elegance, perfect for anniversaries, birthdays, or a thoughtful gesture in Primrose and neighbouring streets. This image reflects the skill and tenderness of a local hand, ready for same-day delivery across Primrose, Chalk Farm, and surrounding corners.
FLORIST CHOICE £300
£300.00
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In this image, a tall, cylindrical glass vase holds a luxuriant mixed bouquet that seems to billow outward in all directions, set against a simple white backdrop that lets the flowers speak for themselves. The focal point is a cluster of deep crimson roses, the petals tightly layered and velvety, offering a sense of classic romance at the centre of the design. Flanking them are bright yellow gerbera daisies with dark, warm-toned centres, their daisy-like faces open and sunny, adding a burst of optimism to the palette. Surrounding these statement blooms is a generous ring of pink and lilac chrysanthemums and daisies, their many slender petals forming a soft halo that gives the arrangement its lush, full silhouette. Interwoven throughout are slender stems of lisianthus in shades of purple and lavender, their bell-shaped blossoms slightly tousled, lending graceful movement and a cool contrast to the warmer reds and yellows. Small clusters of scarlet hypericum berries tuck between leaves and petals like little gems, bringing a crisp, modern texture. Rich green foliage frames and supports the flowers, with both wide, dark leaves and lighter, airy greenery creating depth, much like the layered greenery you might notice walking up from Primrose Hill towards Chalk Farm. Through the transparent glass, the cleanly cut stems and clear water are clearly visible, evidence of careful conditioning and expert arranging. The composition feels bright, celebratory, and welcoming, ideal as a centrepiece for a family gathering or as a same-day delivered surprise to a home or studio around the Primrose area, filling the space with colour and quiet joy.
FRESH SCENT
£43.00
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Set against a clean white backdrop, this refined floral arrangement pairs passion and poise in a way that feels perfectly suited to a quiet evening in Primrose Hill. At the centre, a cluster of fully opened red roses draws the eye, each blossom saturated in velvety crimson, the petals folding and curling into intricate spirals that seem to hold whispered promises. Interwoven among them, sleek white calla lilies stand tall, their trumpet-shaped blooms sculpted and serene, with creamy petals that gently cradle a soft yellow spadix. This interplay of red and white creates a calm yet powerful rhythm, suggestive of deep affection and thoughtful celebration rather than loud display. Around the main flowers, an abundance of greenery brings movement and texture: airy eucalyptus sprigs with subtle blue-green tones weave between the stems, while larger, darker green leaves form a lush base, anchoring the composition in nature. The flowers are gathered in a simple cylindrical glass vase, its clear sides revealing clean-cut stems arranged with care and the clarity of fresh water. Light falls evenly across the bouquet, illuminating every curve and edge, and making the reds more vivid and the whites almost luminous. It feels like a bouquet chosen for a special anniversary dinner overlooking Primrose Hill, or for sending love to someone living near the canal by Regent's Park Road-a piece that speaks softly but confidently of romance, gratitude, and enduring connection.
NATURE THRILLS
£65.00
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There's a gentle story whispered from this lush bouquet-one reflective of Primrose's harmonious blend of vibrant city life and tranquil open spaces. The central focus is several pale lavender roses, each bloom tenderly opening as if coaxed by soft spring sunlight filtering through leafy avenues near Primrose Hill. Surrounding the roses are playful arcs of vivid pink Gerbera daisies, their broad faces and inky heart centres projecting a joyous energy that effortlessly uplifts the mood, just like a bustling morning along Gloucester Avenue. Deep magenta and plum-hued chrysanthemums intermingle, adding a velvety, almost tactile contrast, their rich intensity reminiscent of flower stalls at the local farmers' market. Wisps of delicate white baby's breath are scattered throughout the bouquet, coronating the arrangement with an ethereal, cloud-like effect and evoking the breezy clarity of a Primrose Hill skyline after rain. Glossy, dark green foliage provides a fresh backdrop, its verdant edges peeking between the abundant petals with a natural ease. The flowers are gathered in a crackle-textured, clear glass vase, which catches and scatters the light in a way that feels both rustic and distinctly elegant. The vase is secured with a simple twine and finished with a classic, unadorned white tag-a canvas for personal greetings, perhaps meant for a cherished friend on Regent's Park Road. Ideal for celebratory moments, thinking-of-you gestures, or simply to brighten a Primrose home, this bouquet radiates both festive cheer and a personal, crafted touch unique to local North London florists.
DAY BRIGHTENER
£55.00
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A generous cluster of oriental lilies, arranged with considered balance, fills the photograph: pristine, creamy white flowers sit alongside deep pink to fuchsia lilies, creating a rich, two-tone palette that feels both joyful and sophisticated. Many of the white blossoms are open wide, their petals soft and slightly ivory with a pale green-yellow throat, exposing delicate stamens dusted with fine anthers; the pink lilies show velvety surfaces and lighter veining toward their centres, while several elongated buds remain tightly furled, promising staged blooms in the days ahead. Dark green, lanceolate foliage threads through the grouping, offering structural rhythm and a verdant contrast that enhances the petals' luminosity. The arrangement is set in a modest clear glass vase visible at the lower centre of the frame, where neatly trimmed stems and clear water underscore the careful florist craft and fresh condition of the stems. Bright, even studio lighting sculpts the petals and casts a gentle sheen across the leaves, making the bouquet read as tactile and alive. The overall mood is one of elegant celebration-suitable for a Mothers Day table, a refined anniversary gift, or to lift a flat on Regents Park Road with classic floral scent. As practiced florists in the Primrose neighbourhood I imagine delivering this to cafes near Chalk Farm Road or to customers browsing around Primrose Hill; the image conveys freshness, texture, and the quiet expertise local clients trust at primrosehillflorist.co.uk.
MARVELOUS BLOOMS
£63.00
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A softly lit bouquet from a three-month flower subscription is captured as if it has just been placed on a Primrose kitchen table, still cool from the outside air. At its centre, rounded clusters of pale blue hydrangeas create a sense of gentle abundance, each blossom made up of dozens of tiny, papery petals overlapping like folded fabric. Around this calm blue heart, you see an elegant ring of blush and lilac roses, their petals layered in silky spirals that seem to glow against the surrounding greenery. Lisianthus threads through the design, some flowers open and frilled, others held in slim buds that promise to uncurl over the coming days, giving the bouquet a feeling of movement and unfolding time. Fresh green leaves and soft stems fill the spaces between, adding depth and a natural, garden-picked ease, like something gathered from a hidden courtyard near Primrose Hill. The colours stay firmly in the pastel spectrum-cool blues, powdered pinks, faint lavenders-so the overall impression is tranquil and nurturing rather than bold. You can imagine a subtle fragrance hovering over the arrangement, floral and slightly green, making it perfect for a bedside table, a home office, or a quiet reading nook overlooking the tree-lined streets. This image hints at the pleasure of expecting a new bouquet each month across Primrose and nearby Belsize Park, each delivery a gentle reminder to pause, breathe, and let the calm beauty of fresh flowers weave itself into your everyday routines and celebrations, from new-home gifts to thoughtful get-well gestures.
3 MONTH FLOWER SUBSCRIPTION
£100.00
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A beautifully balanced bouquet of creamy white roses and delicate lilac statice is shown in close focus, radiating a sense of calm that feels very at home in a sunlit Primrose sitting room. The roses, about a dozen in number, are arranged in a generous, rounded shape; each bloom is at the perfect stage of opening, with outer petals curving softly away from a slightly warmer, more buttery heart. Their texture is velvety and lush, catching the soft light that falls from the side, so that each petal seems to hold a faint, pearly glow. Woven through the roses are airy clusters of light lavender and pale purple statice, with many minute, papery blossoms that create a fine, cloud-like surround. This delicate filler adds height and gentle irregularity, giving the design a modern, garden-inspired character while keeping the palette understated and soothing. All the stems are gathered in a tall, clear cylindrical glass vase, the green lines of the stems visible below the waterline, suggesting a fresh, same-day arrangement prepared by a local Primrose florist. The vase stands on a smooth white surface that mirrors hints of the bouquet's colours, and behind it, the background is softly blurred, suggesting a bright room with a large window or perhaps a studio near Primrose Hill. Light filters in with a quiet brightness that enhances the tranquillity of the scene. The overall impression is one of refined simplicity and thoughtful emotion, perfect for a low-key wedding breakfast, an anniversary surprise delivered along Regent's Park Road, or a gentle thank-you gift for someone who appreciates classic floral elegance.
PEARL MEMORIES
£60.00
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Nestled within an elegant, heart-shaped matte-black hatbox, this splendid floral creation by expert florists in Primrose features a generous cluster of flawless white roses-each bloom carefully chosen for its freshness and creamy depth. Some roses display their soft pearly petals in neat, unfurling layers, while others remain as tightly wound buds touched with hints of new-leaf green at their base, signifying their just-picked vitality. The design achieves a plush, full dome that spills gracefully over the top, celebrating the abundance and craftsmanship characteristic of Primrose Hill's boutique arrangements. The visual drama is heightened by a bold scarlet red satin ribbon, its high-gloss finish catching the light as it gracefully rings the hatbox, culminating in a classic bow set purposefully to the left. The exhibition, set against a pure white background, directs every eye to the contrasting tones and intricate petal textures. This premium bouquet, perfect for momentous occasions-whether a romantic dinner in St John's Wood, a heartfelt Mother's Day along Regents Park Road, or a dignified gesture of sympathy-embodies sincere emotion and enduring beauty. With every detail meticulously arranged, the display invites memories of tradition and the refined tranquillity unique to Primrose.
SINCERE LOVE
£100.00
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This upright, hand-tied bouquet celebrates the simplicity of white with a composed, airy charm that feels both timeless and intimate. At the centre, a generous mound of bright white chrysanthemum blooms - daisy-like, with layers of narrow petals radiating from distinct sunny yellow centres - creates an approachable, cheerful focal point. Nestled among those are elongated lily buds in a pale green-yellow, some marked with faint stripes; a few are still closed, their taut forms suggesting the quiet anticipation of petals about to unfurl. Whisper-thin clouds of baby's breath (Gypsophila) are woven through the larger flowers, lending a soft, misty texture that lightens the visual weight and creates gentle transitions between blooms. Rich dark-green foliage frames and supports the composition, the glossy leaves offering contrast and depth to the white palette. The bouquet is wrapped with intent: an inner layer of crinkled brown kraft paper gives a rustic, tactile base, while an outer clear cellophane sheath adds protection and a subtle gleam; the wrapping is neatly gathered and tied at the stems, forming a tidy, portable stand. As a florist serving the Primrose neighbourhood and delivering across Primrose Hill, Gloucester Avenue and nearby Camden streets, Primrose Florist often chooses this arrangement for its versatility - suitable for a heartfelt thank-you, a calm get-well wish, a modest celebration, or a respectful sympathy offering. In soft morning light the composition reads as pure and thoughtful, with a faint grassy-cleansing scent and an overall impression of attentive craft and local care.
PURE ELEGANCE
£65.00
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A luxuriously full bouquet stands upright against a white background, its colours seeming to glow in the quiet space, much like a bright corner café near Primrose Hill on a clear morning. Cream-white roses form the calm anchor of the design, their petals tightly layered yet soft at the edges, suggesting both purity and quiet celebration. Around them, deep magenta carnations gather in plush clusters, their intricately frilled petals creating a sense of movement and texture, as though the bouquet is gently breathing. White alstroemeria weave through the arrangement, each flower marked by fine pinkish-red streaks and dark central stamens, adding a painterly detail that rewards a closer look. Sprays of vivid green foliage, including a few leaves with pale variegated edges, punctuate the blooms, giving the arrangement a rounded, sculpted shape at the top that gently narrows toward the stems. The flowers are wrapped with clear intention and flair: an inner layer of crisp white floral paper sits snug around the heads, providing a clean frame and echoing the backdrop, while an outer layer of crinkled, sheer purple cellophane gathers in ripples, catching small highlights of light and adding a festive, almost gift-like sheen. At the base, a shiny lime-green satin ribbon is tied into a neat bow, its iridescent surface hinting at different tones as it twists, and a small rectangular kraft-style tag dangles ready for a heartfelt note. The overall mood is one of warmth and thoughtfulness, the kind of bouquet chosen to brighten a flat overlooking Primrose Hill, accompany an anniversary dinner, or arrive by local delivery as an unexpected thank-you.
BLACKBERRY FUSION
£55.00
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