AUTUMN FLOWERS

GARDEN STROLL
GARDEN STROLL
£49.00
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MESMERIZING HARMONY 1
MESMERIZING HARMONY
£49.00
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BERRY BURST
BERRY BURST
£43.00
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As I compose this vibrant bouquet in our Primrose studio overlooking Regent's Park, I'm drawn to the interplay of gentle blush gerberas and romantic pink roses, each flower freshly cut and brimming with promise. The blooms are gathered in a slender glass vase, stems visible in clear water, echoing the natural beauty found along the mews near Primrose Hill. Soft pinks blend like a watercolour painting, highlighted by striking pops of deep violet statice-textural and bold, suggesting both celebration and poise. The bouquets' greenery forms a lush, abundant base, crisp and fragrant, reminiscent of garden walks on Chalcot Road after a rain. The lightness of the arrangement brings an uplifting mood, ideal for welcoming a new baby in the neighbourhood, congratulating a friend on Fitzroy Road, or simply adding a note of optimism. Each floral choice reflects our commitment to careful artistry and thoughtful detail at Primrose Florist. Bathed in gentle natural light, the blooms radiate a quiet glow, their delicate forms inviting study and appreciation. This bouquet promises joy and warmth with every petal-a perfect gift to brighten homes and hearts across Primrose.
PINK DAZE
£49.00
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CRAZY IN LOVE
CRAZY IN LOVE
£69.00
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AMALFI LOVE
AMALFI LOVE
£59.00
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TROPICAL SENSATION
£59.00
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Echoing a stroll through the leafy enclaves of Primrose, this lush bouquet captures the true artistry of local floristry with its vibrant fusion of colour, form, and emotion. Dominating the arrangement are generous globes of hydrangea in an evocative palette: deep cobalt, gentle teal, and tranquil dusky purple, their petals densely layered like the serene dusk skies over Chalcot Square. Entwined amongst them, delicate lavender roses and snowy white blooms unfurl with grace, their petals soft and cool as a morning breeze along Regent's Park. Thick clusters of white ranunculus nestle in, their tightly structured forms offering a touch of opulence, while slender, pale yellow lisianthus buds and open blossoms add height and luminosity throughout the design. Vivid sprays of bright fuchsia intersperse the arrangement with playful vibrancy, complemented by the floating, whisper-light texture of pale pink astilbe at the fringes-bringing to mind wildflowers gathered after a weekend market. Lace-like accents of Ammi Majus or similar delicate greens add further nuance and intricacy, resting against a foundation of deep-green foliage that enhances the richness of the blooms. The bouquet's stems are expertly gathered and circled at the base with a luxuriant, royal purple satin ribbon-a nod to Primrose Florist's signature style and dedication to fresh, seasonal design. Altogether, this bouquet emanates joyful warmth, making it perfect for special occasions, commemorations, or simply sending a gesture of cheer to someone dear in the Primrose community.
TIMELESS VICTORIAN
£57.00
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Fresh Flowers with Next Day Delivery
FRESH BLOSSOM
£64.50
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FLORIST CHOICE 100
FLORIST CHOICE £100
£100.00
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BRIGHT KISS
BRIGHT KISS
£55.00
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AUTUMN SUNRISE
£70.00
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TROPIC GETAWAY 2
TROPIC GETAWAY
£64.00
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FESTIVAL OF COLOURS 1
FESTIVAL OF COLOURS
£54.50
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Bathed in soft daylight, a magnificent hand-tied bouquet of vibrant Gerbera daisies sits gracefully in a sparkling glass vase, reflecting the artistry synonymous with Primrose's local florists. The arrangement is a joyful tapestry of golden yellow, fiery orange, and lush fuchsia blooms, each surrounding a dramatic deep brown center that draws the eye inward. Tucked among the blossoms, fresh green leaves add movement and dimension, their natural sheen reminiscent of early mornings near Primrose Hill Park. The bouquet is enveloped in a layer of earthy kraft paper, subtly textured to resemble the handmade wares found at local artisan markets, and further embraced by clear, crinkled cellophane. The glass vase reveals sturdy stems immersed in water, while a simple string of natural jute ties the bouquet together, suspending a white card etched with a stylized rose. This thoughtfully arranged bouquet evokes feelings of gratitude and celebration, and its bold colors and lush presentation make it an ideal gift for residents in Primrose celebrating birthdays, "just because" moments, or welcoming spring into their homes. The overall effect is one of abundant joy and freshness-an unforgettable representation of neighborhood charm and floral expertise that conveys both care and heartfelt emotion.
SUNNY GARDEN
£49.00
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JOYFUL SUNRISE
JOYFUL SUNRISE
£69.00
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Bathed in soft natural light, this exuberant bouquet captures the warmth and optimism of Primrose, artfully arranged in a smooth, round glass vase evocative of the area's contemporary yet timeless charm. The arrangement radiates with large sunflowers-faces turned outward in a sun-chasing gesture-each with a deep coffee-brown heart ringed by vibrant, layered petals that invite the eye. Nestled around the sunflowers are garden roses in a buttery shade of yellow, their petals tightly wrapped, suggesting stories ready to unfold. Hypericum berries punctuate the bouquet with glossy red pops, like moments of laughter echoing along Regent's Park Road on a bright morning. Surrounding greenery flows in graceful arcs, including feathery ferns and sprigs of light green filler, which soften the bouquet's shape and bring to mind the lush, open spaces of Primrose Hill Park. Goldenrod spikes contribute delicate yellow hints, and blue-green eucalyptus leaves add a cool, calming contrast. The transparent vase reveals a tangle of healthy stems, grounded yet lively-a nod to Primrose's harmonious blend of city and nature. Imagine the gentle rustle as you pass by, accompanied by hints of fresh-cut petals and sweet garden air. This bouquet, crafted with local finesse, embodies togetherness and joyful celebration, whether adorning a gathering at Chalcot Square or brightening an ordinary day. More than a simple arrangement, it reflects the spirit of Primrose living: uplifting, welcoming, and always vibrant.
SUNNY FIELDS
£70.00
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WAIKIKI SUNSET
WAIKIKI SUNSET
£69.00
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TROPICAL OASIS 2
TROPICAL OASIS
£64.50
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SPARKLING EYES 1
SPARKLING EYES
£50.00
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NATURE'S PALETTE 2
NATURE'S PALETTE
£74.50
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PUMPKIN PIE 2
PUMPKIN PIE
£64.50
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LOVE
LOVE & PASSION
£65.00
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A perfectly rounded floral arrangement of vivid yellow roses and deep red Leucadendron rests in a charcoal-black hatbox, composed with the calm precision of an experienced Primrose Hill florist. The roses form a dense, domed canopy, packed shoulder to shoulder so closely they seem to lean into one another like friends gathered at a café on Regent's Park Road. Their petals are soft and velvety, spiralling outward in layers of warm, honeyed yellow that catch the light and give the whole arrangement a gentle glow. Rising between them are sleek spires of Leucadendron 'Safari Sunset', their pointed bracts burgundy and maroon at the tips, shifting to earthy green toward the stems, introducing both contrast and structure. Around the base, deep green leaves create a polished collar, some broad and lustrous, others light and feathery, with wisps of fine, fern-like foliage slipping between the blooms and just over the edge of the box. A slim band of white lace trims the hatbox rim, its delicate pattern softening the strong silhouette and evoking a hint of old-fashioned charm amidst the modern, matte-black container. The background is bright and uncluttered, drawing your focus entirely to the interplay of colour and texture, much like a single striking window display you might notice while walking from Primrose Hill to nearby Camden. The bouquet feels joyful yet composed, equally suited to celebrating a new job in NW1, offering thoughtful thanks to a neighbour, or simply bringing a pocket of sunshine to a quiet Primrose living room on a grey London afternoon.
BOX OF SUNSHINE
£115.00
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FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
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COUNTRYSIDE BUNCH
COUNTRYSIDE BUNCH
£65.00
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SUNRISE
SUNRISE
£60.00
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DEVOTION
DEVOTION
£57.00
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