Primrose 40TH BIRTHDAY Flowers from Your Local Primrose Florist

Turning 40 is a milestone worth celebrating in full bloom. At Primrose Florist, our expert local florist team designs elegant 40th birthday flowers and statement bouquets that feel personal, joyful, and just a little bit luxurious.

From vibrant, modern arrangements to soft, romantic designs, every bouquet is hand-crafted in our Primrose studio, just a short stroll from Primrose Park and the Primrose Shopping Centre. We regularly deliver across Greenfield, Rosebank, and Meadow Hills, so your 40th birthday surprise arrives fresh and right on time.

Order before 3 PM for trusted same-day delivery throughout Primrose and nearby areas. Simply order online and we'll take care of the rest - from careful conditioning of every stem to hand-delivery to homes, offices, restaurants and venues along Main Street, Riverside Road and around the Primrose Community Hall.

  • Artisan 40th birthday bouquets designed by experienced local florists
  • Reliable same-day delivery in Primrose and surrounding suburbs
  • Secure, easy order online service with personal card messages

With years of floristry experience in Primrose, we understand how important this milestone is. Tell us a little about the recipient's style and favourite colours, and Primrose Florist will create 40th birthday flowers that feel truly made for them.

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40TH BIRTHDAY
ALL OF ME
ALL OF ME
£100.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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Set against a clean white backdrop, this artfully composed bouquet feels like a moment of quiet luxury captured in stillness, the kind of arrangement you might see carried home from a Primrose Hill florist after a stroll along Chalcot Road. At the centre, large garden roses in shades of blush pink, dusty rose, and antique mauve open in layered spirals, their velvety petals suggesting a soft, romantic perfume. They are surrounded by plush, frilled carnations whose petals fade from creamy beige and pale peach at the base to richer pink and plum tones at the edges, creating a rippling, fabric-like texture. Scattered among the warmer hues are accents of deep blue and indigo: closed buds reminiscent of tulips and a striking royal blue anemone with a dark, inky centre glowing near the lower edge, giving the bouquet a dramatic focal point. Threaded through the design, slender stems of pale lavender and lilac stock add height and airiness, each tiny blossom catching the light and lending a sense of gentle movement. The flowers nestle within generous greenery-rounded, silvery eucalyptus and deeper emerald leaves-which frame the colours and suggest a pleasantly cool, aromatic freshness, like the air in nearby Regent's Park after rain. The visible hand-tied stems at the base show the care and craftsmanship of a local florist, ready for same-day delivery to homes and studios around Primrose. The overall impression is one of comfort and refined beauty, perfect for marking a special milestone or quietly lifting someone's spirits.
NOBLE BEAUTY
£67.00
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FLORIST CHOICE 200
FLORIST CHOICE £200
£200.00
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A generously full, circular bouquet is shown against a clean white backdrop, every bloom standing out as if freshly arranged in a Primrose Hill workshop on a bright morning. The composition leans into a jubilant yellow palette, with classic yellow roses opening in smooth spirals, nestled among dense clusters of daisy-like chrysanthemums in butter and sunshine tones. Their many petals create a soft, cushiony texture that feels both comforting and uplifting. Interwoven between these are vibrant orange gerbera daisies with large, confident faces and dark centres, accompanied by smaller orange blooms that add a spark of playful energy, echoing the lively feel of weekends around Primrose and nearby markets. Deep purple lisianthus blooms, some fully open and some still in bud, curl delicately like miniature roses, bringing a sophisticated contrast and a cool edge to the warm colours. Dotted throughout, lime-green button chrysanthemums form neat, spherical pom-poms, their crisp texture catching the light and refreshing the palette. Clusters of glossy, ruby-red hypericum berries tuck in between petals and leaves, giving the arrangement a festive, almost celebratory rhythm. The base is ringed with lush, dark green foliage-likely Ruscus-its broad, shiny leaves providing a strong, verdant foundation, while slender blades of ornamental grass arc and fan out, adding an airy, dynamic movement. The stems are tightly bound at the bottom, revealing this as a hand-tied bouquet ready to be placed in a favourite vase or delivered across Primrose Hill for birthdays, congratulations, or simply to fill a home with colour and a sense of generous, everyday joy.
TROPICAL SENSATION
£59.00
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An elegant round hatbox in soft blush pink is showcased against a clean white backdrop, its minimal setting drawing all attention to the flowers that billow generously from the top. The box has a modern, matte finish and is encircled by a narrow coral-red satin ribbon, tied into a small but perfectly formed bow at the front, from which a rectangular cream tag with green script hangs lightly, suggesting a bespoke floral delivery somewhere along the quiet streets of Primrose. Above the hatbox edge, the bouquet forms a lush dome of pastel blooms and greenery, arranged with the practiced balance of an experienced florist. A standout pale pink rose, tinged with a deeper blush spiral at its centre, takes pride of place near the front, its plush petals unfolding in soft, romantic layers. Around it sit white chrysanthemum-style daisies with bright green centres, bringing a fresh, youthful brightness reminiscent of weekend walks through Primrose Hill's parkland. Slender white alstroemeria with speckled throats weave between the larger heads, while clusters of smaller deep pink and fuchsia flowers, likely spray roses or lisianthus, add playful pops of colour and depth. The arrangement is richly edged with foliage: rounded, silver-green eucalyptus leaves arching outward, darker green leaves nestling in the centre, and small green buds and subtle brown seed pods that lend an organic, almost wildflower touch. The composition feels both polished and natural, like a thoughtfully chosen gift for an anniversary supper near Chalcot Square or a same-day celebration bouquet delivered to a friend in Primrose. The overall mood is one of tender joy, modern romance, and quiet luxury.
CAPRI CALYPSO
£65.00
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A bright, domed bouquet in shades of yellow, white, and vibrant green rests in a modern square glass vase, its clean lines contrasting beautifully with the soft textures of the flowers. The arrangement is composed of radiant yellow roses, their petals layered like silk, mixed with smaller, clustered yellow spray roses that weave a golden thread through the design. Nestled around them are rounded white pompom chrysanthemums, each bloom densely packed and cloud-like, giving the impression of gentle cushions supporting the brighter tones. Lime green button chrysanthemums add playful, button-sized dots of colour, while larger, ruffled pale green flowers, similar to frilly carnations or decorative chrysanthemums, lend volume and a refreshing, leafy energy. Wrapping the flowers is an abundance of foliage in complementary shades of green. There are smooth, deep-green leaves and variegated greens edged with soft cream, along with fine, airy sprigs of filler greenery scattered with minute white, starry blossoms. These tiny flowers lighten the arrangement, making it feel airy while still lush. Around the centre of the vase, a rustic, woven band, likely natural raffia or bark, is encircled by a crisp lime green ribbon, creating a tactile contrast between rough fibre and smooth glass. The picture is taken against a white backdrop, allowing the colours to glow as if in gentle daylight over Primrose Hill. This composition feels both comforting and cheerful, ideal for a thoughtful get-well gift delivered to a friend near Chalk Farm, a bright thank-you for a neighbour off Gloucester Avenue, or a welcoming centrepiece on a Primrose Hill kitchen table.
FRESH BLOSSOM
£64.50
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Echoing a stroll through the leafy enclaves of Primrose, this lush bouquet captures the true artistry of local floristry with its vibrant fusion of colour, form, and emotion. Dominating the arrangement are generous globes of hydrangea in an evocative palette: deep cobalt, gentle teal, and tranquil dusky purple, their petals densely layered like the serene dusk skies over Chalcot Square. Entwined amongst them, delicate lavender roses and snowy white blooms unfurl with grace, their petals soft and cool as a morning breeze along Regent's Park. Thick clusters of white ranunculus nestle in, their tightly structured forms offering a touch of opulence, while slender, pale yellow lisianthus buds and open blossoms add height and luminosity throughout the design. Vivid sprays of bright fuchsia intersperse the arrangement with playful vibrancy, complemented by the floating, whisper-light texture of pale pink astilbe at the fringes-bringing to mind wildflowers gathered after a weekend market. Lace-like accents of Ammi Majus or similar delicate greens add further nuance and intricacy, resting against a foundation of deep-green foliage that enhances the richness of the blooms. The bouquet's stems are expertly gathered and circled at the base with a luxuriant, royal purple satin ribbon-a nod to Primrose Florist's signature style and dedication to fresh, seasonal design. Altogether, this bouquet emanates joyful warmth, making it perfect for special occasions, commemorations, or simply sending a gesture of cheer to someone dear in the Primrose community.
TIMELESS VICTORIAN
£57.00
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FLORIST CHOICE 100
FLORIST CHOICE £100
£100.00
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BRIGHT KISS
BRIGHT KISS
£55.00
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A refined floral arrangement is showcased against a clean white background, the kind of design you might see gracing a bright apartment window ledge above Primrose Hill. The composition centres on two striking white Oriental lilies, fully unfurled so that their large, trumpet-shaped petals almost seem to hover, exposing strong reddish-brown stamens and pistils that lend depth and structure. Nestled closely around them is a generous gathering of pink roses, moving from tight buds with neat, promise-filled spirals to open, ruffled blooms that exude tenderness and romance. Weaving through the roses and lilies are light pink and white alstroemeria, some touched with golden speckles at their throats, adding a delicate animation to the bouquet. Airy clusters of baby's breath punctuate the design like tiny puffs of cloud, offering a soft, cloud-like veil between the more prominent flowers. A variety of greenery anchors the arrangement: glossy, deep green leaves, slender blades, and finer, feathery greens that create layers and movement, reminiscent of the leafy streets running down towards Camden and Regent's Park Road. All of this beauty is gathered into a modern square glass vase, its transparency revealing neatly trimmed stems and clean water, while a pale pink satin ribbon is wrapped horizontally around the vase's centre, providing a gentle, decorative accent. In the bottom right corner, a vivid orange circular emblem with bold white lettering reads "VASE INCLUDED," clearly indicating that the glass container comes with the floral display. The overall mood is one of calm joy and intimate elegance, perfect for a dining table, bedside, or as a thoughtful flower delivery for both happy celebrations and more reflective, heartfelt moments across NW1.
COLOURFUL DELIGHT
£65.00
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GLAMOUR
GLAMOUR
£67.00
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TROPIC GETAWAY 2
TROPIC GETAWAY
£64.00
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FLORIST CHOICE 70
FLORIST CHOICE £70
£70.00
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A contemporary hand-tied bouquet is captured against a clean white background, its colours and textures shown with crisp focus, as though resting on a counter in a Primrose Hill flower studio. At the heart of the design, soft pink roses open in generous layers, each bloom showcasing a perfect spiral of petals that seem to glow gently, suggesting affection, gratitude, or a quiet romantic gesture. Nestled beside them, bold yellow gerbera daisies with dark brown centres add a joyful jolt of colour, their daisy-shaped faces wide open, echoing the bright, open feel of a sunny morning walk along Regent's Canal. Shooting upwards through the roses and gerberas are elegant stems of intense blue delphiniums, their column of delicate florets lending height and a cool contrast, like a streak of clear summer sky above Primrose. Surrounding these focal blooms, a rich mix of greenery creates structure and depth: fine, lacy fern fronds soften the edges of the bouquet, while broad, polished green leaves are folded and wrapped around the lower section, forming a sculptural collar that supports the flowers. Between these, clumps of vivid, textured filler foliage in fresh green tones fill any gaps, giving the arrangement a full, abundant appearance. Slim green stems with tiny buds emerge here and there, adding a sense of new growth and gentle movement. The gathered stems are bound firmly but neatly with a pale, natural-looking wrap at the base, highlighting the handcrafted nature of the design and suggesting it is ready to be delivered to a townhouse near Primrose Hill or a cosy café off Regent's Park Road as a bright, uplifting gift.
NATURAL POETRY
£60.00
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Captured against a clean, bright white background, this lush round bouquet feels like a fresh breath of spring drifting up from the gardens around Primrose Hill. Dominating the centre are several large cream-coloured roses, fully open yet still structured, their layered petals forming soft spirals that draw the eye inward. Around them, smaller pink spray roses nestle in clusters, some tightly closed, others just beginning to unfurl, creating a sense of movement and unfolding emotion. Cheerful pink gerbera daisies, with their smooth radial petals and deep brown centres, stand out like little suns, adding a playful accent to the otherwise gentle palette. Pale pink carnations, richly ruffled and full, give the bouquet its plush, cushiony volume, each petal catching subtle light and shadow. Threaded between these blooms are elegant white alstroemeria, their elongated petals touched with fine reddish-brown streaks that bring an almost hand-painted delicacy to the arrangement. Sprays of tiny white baby's breath, or gypsophila, weave through the whole composition, softening every edge and lending a cloud-like lightness. Fresh green leaves and stems provide a natural frame, their cool tones grounding the pastel flowers and echoing the leafy streets and canalside plantings near Regent's Park Road. The stems are clearly gathered and tied, suggesting a hand-crafted, ready-to-gift bouquet, ideal for same-day delivery around Primrose when someone wants to send love, comfort, or quiet congratulations. The overall impression is one of tender joy, elegance, and warmth, like a heartfelt message expressed entirely through flowers.
AMALFI LOVE
£59.00
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Bathed in soft daylight, a magnificent hand-tied bouquet of vibrant Gerbera daisies sits gracefully in a sparkling glass vase, reflecting the artistry synonymous with Primrose's local florists. The arrangement is a joyful tapestry of golden yellow, fiery orange, and lush fuchsia blooms, each surrounding a dramatic deep brown center that draws the eye inward. Tucked among the blossoms, fresh green leaves add movement and dimension, their natural sheen reminiscent of early mornings near Primrose Hill Park. The bouquet is enveloped in a layer of earthy kraft paper, subtly textured to resemble the handmade wares found at local artisan markets, and further embraced by clear, crinkled cellophane. The glass vase reveals sturdy stems immersed in water, while a simple string of natural jute ties the bouquet together, suspending a white card etched with a stylized rose. This thoughtfully arranged bouquet evokes feelings of gratitude and celebration, and its bold colors and lush presentation make it an ideal gift for residents in Primrose celebrating birthdays, "just because" moments, or welcoming spring into their homes. The overall effect is one of abundant joy and freshness-an unforgettable representation of neighborhood charm and floral expertise that conveys both care and heartfelt emotion.
SUNNY GARDEN
£49.00
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Nestled within an elegant, heart-shaped matte-black hatbox, this splendid floral creation by expert florists in Primrose features a generous cluster of flawless white roses-each bloom carefully chosen for its freshness and creamy depth. Some roses display their soft pearly petals in neat, unfurling layers, while others remain as tightly wound buds touched with hints of new-leaf green at their base, signifying their just-picked vitality. The design achieves a plush, full dome that spills gracefully over the top, celebrating the abundance and craftsmanship characteristic of Primrose Hill's boutique arrangements. The visual drama is heightened by a bold scarlet red satin ribbon, its high-gloss finish catching the light as it gracefully rings the hatbox, culminating in a classic bow set purposefully to the left. The exhibition, set against a pure white background, directs every eye to the contrasting tones and intricate petal textures. This premium bouquet, perfect for momentous occasions-whether a romantic dinner in St John's Wood, a heartfelt Mother's Day along Regents Park Road, or a dignified gesture of sympathy-embodies sincere emotion and enduring beauty. With every detail meticulously arranged, the display invites memories of tradition and the refined tranquillity unique to Primrose.
SINCERE LOVE
£100.00
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NATURE'S PALETTE 2
NATURE'S PALETTE
£74.50
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This image shows a vibrant mixed bouquet set cleanly against a pure white background, as if just finished in a Primrose Hill studio and placed under soft natural light. The flowers are packed into a rounded, dome-like shape, giving the impression of abundance and careful craftsmanship. At the heart of the design are multi-toned roses: their centres glow with bright golden yellow, gradually blending into warm orange and soft reddish-orange at the outer petals. These roses introduce a feeling of warmth and cheerful elegance, much like the atmosphere of the cafés along Regents Park Road on a sunny weekend. Threaded among them are crisp white daisy-style chrysanthemums, their tidy petals arranged around striking lime-green centres that add a fresh, almost zesty accent to the palette. Complementing these are clusters of smaller magenta and fuchsia chrysanthemums, their dense, cushion-like heads and yellow-green eyes adding a deeper, more saturated note, providing contrast and texture. Dark green foliage is interspersed throughout the bouquet, the leaves peeking out between blooms to create depth and a sense of natural movement, as if the flowers had been gathered from a particularly colourful garden near Primrose Hill itself. At the bottom of the arrangement, the stems are visible, neatly cut and tightly bound, indicating a professional, hand-tied bouquet ready to slip into a favourite vase in a nearby townhouse or apartment overlooking the park. The overall mood is joyful and uplifting, with the interplay of bright yellow, warm orange, clean white, vivid magenta, and rich green making the bouquet suitable for a wide range of celebrations-from birthdays and new beginnings to thank-you gifts and housewarmings around Belsize Park and Chalk Farm.
BERRY BURST
£43.00
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A lush, romantic bouquet in shades of pink and lavender is shown against a bright white background, its round, abundant shape evoking the feel of a cottage-style garden just off Primrose Hill. Two prominent domes of blush pink hydrangea anchor the arrangement, their countless tiny petals packed closely together to create a velvety, cloud-like texture that draws the eye immediately. Nestled around and between these hydrangeas are light pink roses, some fully opened into soft, spiralling rosettes, others in promising bud form, giving the design a sense of unfolding time-like watching blooms open through a Primrose window over the course of a day. Slender stems of bell-shaped flowers, likely campanula, emerge in gentle arcs, their pastel lavender and pale purple tones adding a cool, airy contrast to the warmth of the pinks. Deeper notes of colour appear in the form of small fuchsia and deep pink filler flowers, clustered delicately to add structure and a touch of playful energy. Sprigs of fresh green foliage weave among the blossoms, with occasional slim buds and shoots that hint at new growth, echoing the leafy calm of nearby Regent's Park and the quiet side streets of NW1. The stems are clearly visible at the base, cleanly cut and tied together in a neat hand-tied style, suggesting a bouquet ready for a vase on a Primrose kitchen table. Bathed in soft, even light, the arrangement feels fresh, celebratory, and tender-an ideal floral gift for birthdays, engagements, or simply sending love with same-day delivery across Primrose.
PINK CASHMERE
£59.00
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FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
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Set against a spotless white background, this exuberant bouquet of roses looks as if it has just been tied in a Primrose workshop and placed gently on the counter for collection. The flowers are gathered into a full, rounded cluster, creating a dome of colour where no single bloom dominates but each contributes to a rich tapestry. Deep crimson and ruby reds mingle with bright sunshine yellows, soft powder pinks, bold fuchsias, warm amber and orange tones, and cool ivory whites. Each rose displays its signature rosette of layered petals, some fully unfurled in open, generous spirals, others still slightly cupped, suggesting freshness and longevity. The roses are woven together so that complementary colours touch and overlap, giving the eye the same sense of movement as a stroll from Primrose Hill down towards the canal. Dark green foliage, with a healthy, slightly waxy texture, peeks through the mass of blooms, adding structure and framing the faces of the roses. The lighting is clear and bright, accentuating the velvety texture of the petals and the crisp edges of the leaves without casting harsh shadows. At the base, long, straight stems are brought together and secured with a charming green and white check ribbon, its classic pattern reinforcing the bouquet's timeless style and hand-tied character. Resting lightly on the white surface, the stems fan out a little, hinting at the natural, garden-inspired arrangement style. The bouquet radiates warmth, joy, and affectionate intent, perfect for same-day delivery around Primrose to celebrate milestones, send thanks, or simply bring colour into someone's home.
WAIKIKI SUNSET
£69.00
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CRAZY IN LOVE
CRAZY IN LOVE
£69.00
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A rounded, overflowing bouquet of fresh blooms is presented in a sleek white square box, photographed against a clean white backdrop so that every colour and texture stands out clearly, like a window display in a Primrose florist's shop on a bright morning. The flowers are arranged in a generous dome, with no gaps between stems, giving a feeling of abundance and care. Dominating the design are sunny yellow chrysanthemums and clusters of small yellow roses, some tightly budded and others just beginning to unfurl, their petals velvety and thick. These golden tones are softened and cooled by white daisy-like chrysanthemums with sharp green centres and fuller white mums whose many petals create a soft, cushiony effect. Striking threads of fuchsia and deep magenta chrysanthemums weave through the arrangement, some petals blending into lighter pinks, creating movement and adding a playful, romantic edge. Glossy, dark green foliage peeks out here and there, particularly around the lower edge, suggesting sturdy leaves like ruscus that cradle the brighter flowers and enhance their freshness. The square box functions as both vase and gift packaging, its minimalist white sides framing the bouquet without distraction and hinting at easy placement on a Primrose windowsill or dining table. The overall mood is bright, cheerful, and modern, suitable for celebrating a birthday, sending a heartfelt get-well message to someone near Regent's Park, or simply bringing a burst of colour into a local home. The density of blooms and harmonious mix of yellow, white, and pink tones convey generosity, optimism, and the quiet luxury of flowers chosen and arranged with professional precision.
SPARKLING EYES
£50.00
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MESMERIZING HARMONY 1
MESMERIZING HARMONY
£49.00
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A full, rounded bouquet of red, white, and blue roses fills the frame, the kind of dramatic hand-tied design you might see carried through Primrose Hill on a bright commemorative morning. The arrangement forms a near-perfect dome, with 30 to 40 roses packed closely together so that their velvety heads touch, yet each bloom retains its own distinct presence. Deep crimson roses anchor the design, their petals layered in tight spirals, while creamy white roses offer a soft, luminous contrast, catching gentle highlights as if near a studio window. Nestled between them, rare sapphire-blue roses provide a bold, contemporary twist, giving the bouquet a distinctly patriotic, almost ceremonial character. Slivers of dark green foliage peek between the blossoms, adding texture and a hint of woodland freshness, like foliage gathered from the edges of Regent's Park. The stems below are neatly gathered and trimmed, bound together in a clean, professional finish that suggests the bouquet is ready to slip straight into a glass vase or be carried as an armful of colour to a celebration. The plain white background removes any distraction, allowing the rich tones of the flowers to stand out with photographic clarity. Visually, the bouquet radiates unity, respect, and pride, making it ideal for national holidays, remembrance services, or thank-you gestures to local community heroes around NW1. There is a sense of quiet power and optimism in the palette-red for courage, white for sincerity, blue for loyalty-expertly combined to create a striking, contemporary floral tribute.
LIKE A ROYAL
£85.00
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There's a gentle story whispered from this lush bouquet-one reflective of Primrose's harmonious blend of vibrant city life and tranquil open spaces. The central focus is several pale lavender roses, each bloom tenderly opening as if coaxed by soft spring sunlight filtering through leafy avenues near Primrose Hill. Surrounding the roses are playful arcs of vivid pink Gerbera daisies, their broad faces and inky heart centres projecting a joyous energy that effortlessly uplifts the mood, just like a bustling morning along Gloucester Avenue. Deep magenta and plum-hued chrysanthemums intermingle, adding a velvety, almost tactile contrast, their rich intensity reminiscent of flower stalls at the local farmers' market. Wisps of delicate white baby's breath are scattered throughout the bouquet, coronating the arrangement with an ethereal, cloud-like effect and evoking the breezy clarity of a Primrose Hill skyline after rain. Glossy, dark green foliage provides a fresh backdrop, its verdant edges peeking between the abundant petals with a natural ease. The flowers are gathered in a crackle-textured, clear glass vase, which catches and scatters the light in a way that feels both rustic and distinctly elegant. The vase is secured with a simple twine and finished with a classic, unadorned white tag-a canvas for personal greetings, perhaps meant for a cherished friend on Regent's Park Road. Ideal for celebratory moments, thinking-of-you gestures, or simply to brighten a Primrose home, this bouquet radiates both festive cheer and a personal, crafted touch unique to local North London florists.
DAY BRIGHTENER
£55.00
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In this image, a tall, cylindrical glass vase holds a luxuriant mixed bouquet that seems to billow outward in all directions, set against a simple white backdrop that lets the flowers speak for themselves. The focal point is a cluster of deep crimson roses, the petals tightly layered and velvety, offering a sense of classic romance at the centre of the design. Flanking them are bright yellow gerbera daisies with dark, warm-toned centres, their daisy-like faces open and sunny, adding a burst of optimism to the palette. Surrounding these statement blooms is a generous ring of pink and lilac chrysanthemums and daisies, their many slender petals forming a soft halo that gives the arrangement its lush, full silhouette. Interwoven throughout are slender stems of lisianthus in shades of purple and lavender, their bell-shaped blossoms slightly tousled, lending graceful movement and a cool contrast to the warmer reds and yellows. Small clusters of scarlet hypericum berries tuck between leaves and petals like little gems, bringing a crisp, modern texture. Rich green foliage frames and supports the flowers, with both wide, dark leaves and lighter, airy greenery creating depth, much like the layered greenery you might notice walking up from Primrose Hill towards Chalk Farm. Through the transparent glass, the cleanly cut stems and clear water are clearly visible, evidence of careful conditioning and expert arranging. The composition feels bright, celebratory, and welcoming, ideal as a centrepiece for a family gathering or as a same-day delivered surprise to a home or studio around the Primrose area, filling the space with colour and quiet joy.
FRESH SCENT
£43.00
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PINK POP
PINK POP
£72.00
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PINK SWEETNESS
PINK SWEETNESS
£55.00
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A round, luxuriously full bouquet is captured upright against a bright white background, every bloom sharply defined as if lit by soft studio light from a Primrose florist's workbench. Puffy clusters of powder-blue hydrangeas create the base, their countless tiny petals overlapping to form a cloud-like cushion that anchors the arrangement. Resting on this cushion are opulent peonies in varied shades of pink, from the palest ballet-slipper blush to more vivid raspberry and rose, each flower densely layered and delightfully ruffled, suggesting movement even in stillness. Slender stems of calla lilies rise through the peonies and hydrangeas, their smooth, trumpet-shaped blooms shaded in coral and magenta, bringing vertical grace and a contemporary twist that contrasts beautifully with the softer textures around them. Scattered throughout are small spray roses in shell-pink and creamy yellow, some fully opened, others just beginning to unfurl, adding a sense of tenderness and romantic detail like blooms gathered from the gardens around Primrose Hill and Regent's Park. Cool, silvery dusty miller foliage and rich green leaves frame the flowers, giving depth, texture, and a slightly whimsical, garden-picked feel. Though the stems are mostly hidden, the rounded, tightly composed silhouette suggests a hand-tied bouquet, freshly finished and ready for delivery to homes and studios across NW1. The mood of the design is joyful yet refined, perfect for celebrating engagements, new babies, or special dinners in Primrose, evoking the feeling of a bright spring day when blossoms and soft colours fill the local streets and parks.
SUGAR VELVET
£110.00
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A sumptuous dome of roses rises from a chic black round hat box, its base circled by a fine red band that echoes the warmth of the blooms within. Set against a crisp white background, the arrangement looks like it has just been placed on a studio table in Primrose, ready for same-day delivery to a townhouse overlooking Primrose Hill or a quiet flat near Gloucester Avenue. The hatbox is filled so generously that the flowers billow outwards, creating a rounded, cloud-like canopy. Deep crimson and velvety red roses take centre stage, their petals tightly layered and plush to the eye, conjuring a sense of passion and devotion. Around them cluster lighter tones: soft blush pinks, sweet fuchsia, creamy whites, delicate peach and apricot roses, and cool lavender and muted lilac blooms, creating a harmonious palette that feels both luxurious and gentle. Some roses are open, revealing their full swirl of petals, while others are in bud, giving the design a sense of life and unfolding stories. Nestled throughout are small sprays of fresh greenery, perhaps eucalyptus or fine ruscus, the slender leaves peeking through the petals to lend contrast and a hint of garden freshness. The overall impression is of meticulous craftsmanship - every stem angled to build height, depth, and a smooth, domed silhouette. This hatbox of roses evokes the feeling of an indulgent, heartfelt gift, perfectly suited to anniversaries, milestone birthdays, or a grand romantic surprise delivered to a favourite café or studio space off Regent's Park Road, where the scent and colour can quietly fill the day with celebration.
SWEET LOVE
£97.00
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