CHRYSANTHEMUMS
Picture the soft sunlight that kisses the lawns of Primrose Hill-this bouquet channels such gentle radiance with an ensemble of pastel blooms and delicate greenery. At the core are plump, blushing roses in peach-pink, their petals evoking quiet romance and the calm of a Primrose bakery on a Sunday morning. Bold, peach-hued gerberas offer joyful symmetry and vibrant tone, contrasted with the cloudlike sparseness of baby's breath and white chrysanthemums sporting fresh green accents. Eucalyptus leaves thread between the flowers, adding their subtle scent and rich color that recalls the foliage along Albert Terrace. Housed within a clear, textured glass vase, the stems and water gleam with vitality-an emblem of the bouquet's freshness. A bow of raffia circles the vase's neck, bearing a neat, unadorned white tag for personalized sentiments. Perfect for quiet celebrations, warm thanks, or simply brightening a living space, this bouquet is a lovely example of Primrose Florist's artistry and the neighborhood's understated elegance.
CANDY CRUSH
£55.00
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A rounded, overflowing bouquet of fresh blooms is presented in a sleek white square box, photographed against a clean white backdrop so that every colour and texture stands out clearly, like a window display in a Primrose florist's shop on a bright morning. The flowers are arranged in a generous dome, with no gaps between stems, giving a feeling of abundance and care. Dominating the design are sunny yellow chrysanthemums and clusters of small yellow roses, some tightly budded and others just beginning to unfurl, their petals velvety and thick. These golden tones are softened and cooled by white daisy-like chrysanthemums with sharp green centres and fuller white mums whose many petals create a soft, cushiony effect. Striking threads of fuchsia and deep magenta chrysanthemums weave through the arrangement, some petals blending into lighter pinks, creating movement and adding a playful, romantic edge. Glossy, dark green foliage peeks out here and there, particularly around the lower edge, suggesting sturdy leaves like ruscus that cradle the brighter flowers and enhance their freshness. The square box functions as both vase and gift packaging, its minimalist white sides framing the bouquet without distraction and hinting at easy placement on a Primrose windowsill or dining table. The overall mood is bright, cheerful, and modern, suitable for celebrating a birthday, sending a heartfelt get-well message to someone near Regent's Park, or simply bringing a burst of colour into a local home. The density of blooms and harmonious mix of yellow, white, and pink tones convey generosity, optimism, and the quiet luxury of flowers chosen and arranged with professional precision.
SPARKLING EYES
£50.00
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A generously full, circular bouquet is shown against a clean white backdrop, every bloom standing out as if freshly arranged in a Primrose Hill workshop on a bright morning. The composition leans into a jubilant yellow palette, with classic yellow roses opening in smooth spirals, nestled among dense clusters of daisy-like chrysanthemums in butter and sunshine tones. Their many petals create a soft, cushiony texture that feels both comforting and uplifting. Interwoven between these are vibrant orange gerbera daisies with large, confident faces and dark centres, accompanied by smaller orange blooms that add a spark of playful energy, echoing the lively feel of weekends around Primrose and nearby markets. Deep purple lisianthus blooms, some fully open and some still in bud, curl delicately like miniature roses, bringing a sophisticated contrast and a cool edge to the warm colours. Dotted throughout, lime-green button chrysanthemums form neat, spherical pom-poms, their crisp texture catching the light and refreshing the palette. Clusters of glossy, ruby-red hypericum berries tuck in between petals and leaves, giving the arrangement a festive, almost celebratory rhythm. The base is ringed with lush, dark green foliage-likely Ruscus-its broad, shiny leaves providing a strong, verdant foundation, while slender blades of ornamental grass arc and fan out, adding an airy, dynamic movement. The stems are tightly bound at the bottom, revealing this as a hand-tied bouquet ready to be placed in a favourite vase or delivered across Primrose Hill for birthdays, congratulations, or simply to fill a home with colour and a sense of generous, everyday joy.
TROPICAL SENSATION
£59.00
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A lush dome of chrysanthemums in white, cream, and fresh lime green is shown against a pure white backdrop, allowing every petal and leaf to stand out in clear, soft light. At first glance, the bouquet feels like a cool breath of air on a bright morning in Primrose, with larger white and creamy-yellow chrysanthemum heads opening fully, their petals carefully layered like fine porcelain. Some centres glow with a hint of pale green, drawing the eye inward and giving each bloom a soft, living heart. Threaded between these are dainty white spray chrysanthemums, their tiny daisy-like faces filling the gaps and creating an airy, almost weightless texture. Scattered throughout the design, perfectly rounded lime green pompon chrysanthemums add a cheerful burst of colour, their tightly packed, cushiony heads bringing a modern twist to this classic palette. Rich green foliage surrounds and supports the flowers, the leaves slightly serrated and velvety to the eye, giving the sense of something freshly gathered from a well-kept garden near Primrose Hill. The stems below are neatly aligned and held firmly together with a wide satin ribbon in bright lime green, tied into a generous bow that drapes elegantly down. This bouquet radiates purity, hope, and quiet optimism, ideal for sending congratulations on a new flat near Chalcot Road, welcoming a new baby, or offering calm, respectful comfort during more reflective moments. With its soothing colours and careful craftsmanship, it feels both timeless and distinctly local, as though prepared by a florist who understands the gentle, village-like character of Primrose.
LIME ZEST
£50.00
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In the heart of Primrose, this celebration bouquet bursts with colour and uplifting energy, much like a stroll down Regent's Park Road when the sun glances through the blooms. Arranged with meticulous flair by a local floral designer, the bouquet radiates warmth through its gradient of peach and vivid orange roses-petals so lush and spiraled, they seem to glow with the promise of a new dawn. Interwoven between these roses are sprightly white chrysanthemums, crisp petals unfolding like small fireworks, their green centers reminiscent of dewy lawns after a morning shower. Scattered amongst them are magenta and purple daisy-like blooms, deep in hue with brilliant lime-green disks, giving both texture and an unexpected pop of colour. All around, glossy dark green foliage peeks through, their surfaces nearly reflective, enhancing the bouquet's vitality and fullness. A loop of vibrant green decorative grass arcs above, lending a modern twist and lightness, much like the carefree spirits found around Primrose Hill's slopes. Cradling the composition is a wrap of lively orange cellophane, its cheerful hue enlivening the ensemble and tying the palette together for a harmonious finish. Whether celebrated as a birthday centrepiece, shared among friends from Albert Terrace, or displayed beside a cozy café window, this bouquet creates an unmistakable mood of joy, belonging, and the subtle artistry that makes Primrose's florists renowned throughout NW1.
HONEYMOON
£55.00
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There's a gentle story whispered from this lush bouquet-one reflective of Primrose's harmonious blend of vibrant city life and tranquil open spaces. The central focus is several pale lavender roses, each bloom tenderly opening as if coaxed by soft spring sunlight filtering through leafy avenues near Primrose Hill. Surrounding the roses are playful arcs of vivid pink Gerbera daisies, their broad faces and inky heart centres projecting a joyous energy that effortlessly uplifts the mood, just like a bustling morning along Gloucester Avenue. Deep magenta and plum-hued chrysanthemums intermingle, adding a velvety, almost tactile contrast, their rich intensity reminiscent of flower stalls at the local farmers' market. Wisps of delicate white baby's breath are scattered throughout the bouquet, coronating the arrangement with an ethereal, cloud-like effect and evoking the breezy clarity of a Primrose Hill skyline after rain. Glossy, dark green foliage provides a fresh backdrop, its verdant edges peeking between the abundant petals with a natural ease. The flowers are gathered in a crackle-textured, clear glass vase, which catches and scatters the light in a way that feels both rustic and distinctly elegant. The vase is secured with a simple twine and finished with a classic, unadorned white tag-a canvas for personal greetings, perhaps meant for a cherished friend on Regent's Park Road. Ideal for celebratory moments, thinking-of-you gestures, or simply to brighten a Primrose home, this bouquet radiates both festive cheer and a personal, crafted touch unique to local North London florists.
DAY BRIGHTENER
£55.00
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Envision holding this exceptional floral creation from a beloved Primrose florist-its velvety red roses and regal chrysanthemums radiate warmth, their colour reminiscent of sunsets over Primrose Hill. Peach and apricot-toned roses add a mellow luminescence, gently softening the deep reds while echoing the pastel charm of the area's iconic townhouses. Clouds of gypsophila nestle throughout, their dainty white blossoms evoking the joyful blur of a local spring fair. Robust green foliage encircles the arrangement, infusing vitality and an earthy aroma that bring to mind strolls through nearby Regent's Park. Thick stems dip into sparkling water inside a clear round vase, magnifying the sense of freshness and the promise of longevity. Every element feels meticulously chosen and thoughtfully placed, resulting in a harmonious spread that would shine as the central feature for a celebration, a birthday gathering in Primrose, or a private anniversary dinner at home. Subtle notes of greenery and rose sweetness rise from the bouquet, uplifting the ambience with natural elegance. This is a bouquet that doesn't just brighten a table, but fills the air with a quiet congratulation or a heartfelt embrace, bespoke to this storied corner of London.
WONDROUS BLOOMS
£50.00
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An elegant round hatbox in soft blush pink is showcased against a clean white backdrop, its minimal setting drawing all attention to the flowers that billow generously from the top. The box has a modern, matte finish and is encircled by a narrow coral-red satin ribbon, tied into a small but perfectly formed bow at the front, from which a rectangular cream tag with green script hangs lightly, suggesting a bespoke floral delivery somewhere along the quiet streets of Primrose. Above the hatbox edge, the bouquet forms a lush dome of pastel blooms and greenery, arranged with the practiced balance of an experienced florist. A standout pale pink rose, tinged with a deeper blush spiral at its centre, takes pride of place near the front, its plush petals unfolding in soft, romantic layers. Around it sit white chrysanthemum-style daisies with bright green centres, bringing a fresh, youthful brightness reminiscent of weekend walks through Primrose Hill's parkland. Slender white alstroemeria with speckled throats weave between the larger heads, while clusters of smaller deep pink and fuchsia flowers, likely spray roses or lisianthus, add playful pops of colour and depth. The arrangement is richly edged with foliage: rounded, silver-green eucalyptus leaves arching outward, darker green leaves nestling in the centre, and small green buds and subtle brown seed pods that lend an organic, almost wildflower touch. The composition feels both polished and natural, like a thoughtfully chosen gift for an anniversary supper near Chalcot Square or a same-day celebration bouquet delivered to a friend in Primrose. The overall mood is one of tender joy, modern romance, and quiet luxury.
CAPRI CALYPSO
£65.00
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This image shows a vibrant mixed bouquet set cleanly against a pure white background, as if just finished in a Primrose Hill studio and placed under soft natural light. The flowers are packed into a rounded, dome-like shape, giving the impression of abundance and careful craftsmanship. At the heart of the design are multi-toned roses: their centres glow with bright golden yellow, gradually blending into warm orange and soft reddish-orange at the outer petals. These roses introduce a feeling of warmth and cheerful elegance, much like the atmosphere of the cafés along Regents Park Road on a sunny weekend. Threaded among them are crisp white daisy-style chrysanthemums, their tidy petals arranged around striking lime-green centres that add a fresh, almost zesty accent to the palette. Complementing these are clusters of smaller magenta and fuchsia chrysanthemums, their dense, cushion-like heads and yellow-green eyes adding a deeper, more saturated note, providing contrast and texture. Dark green foliage is interspersed throughout the bouquet, the leaves peeking out between blooms to create depth and a sense of natural movement, as if the flowers had been gathered from a particularly colourful garden near Primrose Hill itself. At the bottom of the arrangement, the stems are visible, neatly cut and tightly bound, indicating a professional, hand-tied bouquet ready to slip into a favourite vase in a nearby townhouse or apartment overlooking the park. The overall mood is joyful and uplifting, with the interplay of bright yellow, warm orange, clean white, vivid magenta, and rich green making the bouquet suitable for a wide range of celebrations-from birthdays and new beginnings to thank-you gifts and housewarmings around Belsize Park and Chalk Farm.
BERRY BURST
£43.00
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Set against a bright white background, this hand-tied bouquet feels like a pocket of autumn sunlight brought indoors, the kind of arrangement you might see carried home from a favourite Primrose High Street florist. The dome is densely packed with flowers in golden yellow, coppery orange, creamy white, and fresh greens, each bloom placed with a calm, confident eye. Dominating the shape are bold chrysanthemums, their spiky, layered petals in shades of deep amber and rusty orange lending a rich, earthy texture, almost like fallen leaves along the paths leading to Primrose Hill. Tucked between them, creamy white roses unfold in soft spirals, their smooth, velvety petals adding a quiet, refined note that balances the stronger tones around them. Curling up from the centre, yellow-orange cockscomb celosia draw the eye with their sculptural, undulating ridges, velvety and intricate like miniature coral formations, giving the bouquet a distinctly modern twist. All around, delicate white daisy-like clusters of matricaria, each with a tiny golden centre, bring a carefree meadow feeling, as if they'd been snipped from a wild patch near Regent's Park Road. Wisps of lime-green solidago and other lush greenery surround and support the blooms, adding lightness, movement, and a fresh, garden-picked scent. The stems are neatly aligned and wrapped at the base with green florist's tape, clearly ready for gifting or same-day delivery around NW1. Together the colours and textures create a mood of gentle celebration and comfort, ideal for brightening a living room, saying "thank you," or sending a warm seasonal greeting to someone special in Primrose.
COUNTRYSIDE BUNCH
£65.00
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A generously full bouquet of pink roses, pastel carnations, and delicate daisy-like blooms stands in the centre of a white studio setting, as though poised for delivery to a flat overlooking Primrose Hill. The roses draw the eye first: large, velvety blossoms in rich fuchsia, deep pink, and softer blush tones, some edged with darker pigment that adds a painterly effect to the petals. Around them, voluminous ruffled carnations in coral-pink and peachy hues add a soft, cloud-like texture, their petals curling and overlapping in intricate layers. Scattered throughout are dainty chrysanthemum-style flowers in gentle lavender and purple, each with a vivid green center that brings a lively splash of contrast. Creamy white blooms, likely carnations or small daisies, lend a sense of calm brightness, ensuring the stronger pinks remain elegant rather than overpowering. The flowers are cradled by abundant greenery: muted, silvery eucalyptus leaves mingle with deeper green foliage, while occasional reddish-brown stems offer a whisper of autumn warmth. All of this artistry is arranged in a clear, square glass vase whose clean lines mirror the refined, contemporary interiors often found around Primrose and nearby St John's Wood. A white decorative band wraps around the vase's base, patterned with neat red hearts and the sentimental phrase "all my love," making the gift's intention unmistakable. In the bottom right corner of the image, an orange circular label clearly states "VASE INCLUDED" in bold white lettering, highlighting that the bouquet arrives as a complete, ready-to-display gift. The composition feels tender and personal, perfect for birthdays, anniversaries, or spontaneous gestures of love sent across NW1.
LOVE WHISPER
£60.00
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Set against a bright, uncluttered white background, this bouquet appears as if it is floating, every bloom clearly defined. Creamy white roses, tinged gently with pale lemon at the petal edges, sit proudly at the heart of the design, their classic spiral centres opening in generous, velvety swirls. Around them, rich fuchsia-magenta chrysanthemums create a vibrant halo, their daisy-like heads brimming with tightly packed petals and luminous yellow-green centres that suggest energy and happiness. Sprinkled throughout are airy sprays of tiny white daisy flowers, likely chamomile or matricaria, each one a miniature sun with crisp white petals and a soft yellow disk, giving the arrangement a just-picked-from-the-meadow feel, much like a stroll through the green spaces near Primrose Hill and Gloucester Avenue. Nestled between these are a few darker purple-pink chrysanthemum buds, still partially closed, which add contrast and a touch of quiet drama amidst the brighter tones. The flowers rise from a generous cushion of fresh green foliage, the leaves providing a cool, verdant backdrop that makes every colour appear more intense. The stems are drawn tightly together and bound with a green and white checkered ribbon, the fabric suggesting a country picnic blanket laid out in a London park. The lighting is bright yet soft, with minimal shadow, enhancing the impression of freshness and care. This thoughtfully balanced bouquet, typical of work from experienced florists in the Primrose area, feels ideal for joyful congratulations, warm thank-yous, or simply brightening a home.
LOVELY DREAMER
£50.00
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A celebratory baby girl arrangement is presented as if on a studio counter, the white background allowing every petal and ribbon of colour to shine. The eye is first drawn to a single vivid pink gerbera daisy at the centre of the bouquet, its dainty, radiating petals forming a joyful focal point. Surrounding it, a collar of snowy white chrysanthemums creates a cushion of soft texture, each floret crisp and clean, evoking the purity and gentleness of a newborn. Interwoven are delicate alstroemeria stems, their pale pink and white petals streaked with fine speckles, adding both grace and a hint of playful pattern. A partially closed yellow lily bud peeps out near the top, promising more blooms to come, echoing the sense of a new life just beginning. Bright lime-green button blooms, reminiscent of Santini chrysanthemums, sit like tiny jewels among the flowers, while deep red hypericum berries and layers of lush dark green foliage give the display a rich, grounded base. Wisps of fern fronds soften the edges, creating a light, airy outline that feels as fresh as a breeze over nearby Regent's Park. The entire bouquet is wrapped in ballet-pink tissue paper and encased in clear cellophane that gently crinkles in the light, then tucked neatly into a square pastel pink box, echoing the traditional baby girl colour palette without feeling overly sweet. To the right, a shiny foil balloon shaped like a baby pram adds a whimsical finishing touch. Its hot pink body, purple hood and wheels, scattered hearts, and bright yellow and green "It's a Girl!" lettering make the theme unmistakable. The composition captures the delight and tenderness of welcoming a daughter, ideal for local deliveries to homes and hospitals around Primrose.
NOTHING LIKE PINK & BABY GIRL BALLOON
£60.00
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Soft morning light bathes a celebratory newborn gift: a dense, rounded bouquet artfully arranged inside a deep royal-blue rectangular presentation box, accompanied by a cheerful light-blue foil baby-carriage balloon that proclaims "It's a Boy" in playful yellow-and-green lettering. The composition centres on a harmonious palette of crisp whites and cool blues-the purity of white roses and partially opened white lilies sits alongside plush white chrysanthemums, while vivid electric-blue chrysanthemums create vivid focal points that catch the eye. Interspersed are delicate lavender-periwinkle florets, reminiscent of hyacinths, whose clustered shapes add gentle texture and a faint, sweet scent. Lush greenery-broad leaves with a glossy finish and soft ferny fronds-frames the blooms, giving the arrangement depth and a freshly cut garden feel. The stems are wrapped in crinkled cream-coloured tissue, its translucent, papery surface gathered at the base to form an inviting, gift-ready silhouette. To the right the pram-shaped balloon floats with a slight sheen; darker blue accents on the canopy and wheels, accented by small hearts and dots, lend a vintage charm to the greeting. This bouquet radiates tender congratulations and quiet joy, the floral choices and colours intentionally chosen to welcome a baby boy. It's the kind of thoughtful, tactile present neighbours on Chalk Farm Road or visitors around Primrose choose to bring to a postpartum visit or baby shower, offering both visual delight and the soft, green fragrances of lilies and foliage.
SEA PEARL & BABY BOY BALLOON
£67.00
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