GERMINI
Bathed in soft daylight, a magnificent hand-tied bouquet of vibrant Gerbera daisies sits gracefully in a sparkling glass vase, reflecting the artistry synonymous with Primrose's local florists. The arrangement is a joyful tapestry of golden yellow, fiery orange, and lush fuchsia blooms, each surrounding a dramatic deep brown center that draws the eye inward. Tucked among the blossoms, fresh green leaves add movement and dimension, their natural sheen reminiscent of early mornings near Primrose Hill Park. The bouquet is enveloped in a layer of earthy kraft paper, subtly textured to resemble the handmade wares found at local artisan markets, and further embraced by clear, crinkled cellophane. The glass vase reveals sturdy stems immersed in water, while a simple string of natural jute ties the bouquet together, suspending a white card etched with a stylized rose. This thoughtfully arranged bouquet evokes feelings of gratitude and celebration, and its bold colors and lush presentation make it an ideal gift for residents in Primrose celebrating birthdays, "just because" moments, or welcoming spring into their homes. The overall effect is one of abundant joy and freshness-an unforgettable representation of neighborhood charm and floral expertise that conveys both care and heartfelt emotion.
SUNNY GARDEN
£49.00
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ENGAGED DUO
ENGAGED DUO
£65.00
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A vibrant, lovingly crafted bouquet glows in soft natural light, arranged as if ready for same-day delivery to a cosy home off Regent's Park Road in Primrose. Dominating the display are generously sized gerbera daisies in rich magenta-fuchsia, their petals forming perfect circles around deep, dark centres that add drama and depth. Interwoven with them are decorative chrysanthemums, each bloom a striking blend of deep purple petals that fade to crisp white tips, framing sunny yellow hearts that bring a cheerful, almost playful energy. Nestled among these bolder flowers are creamy white roses, their layers of petals smooth and velvety, some still tightly cupped, hinting at fragrance and promise. Airy sprays of white baby's breath drift between the blooms like tiny stars, softening transitions and giving the arrangement an almost cloud-like fullness. Bright green leaves and foliage stretch around and below the flowers, offering a fresh, garden-cut contrast that feels right at home in the leafy streets around Primrose Hill. All of this sits in a clear, rounded glass vase, where the green stems are carefully aligned in clean water, showcasing the care taken by the florist. A piece of rustic natural twine is tied around the neck of the vase, holding a small white tag decorated with a pink rose illustration and delicate green lettering, quietly suggesting a hand-crafted touch. To the right of the vase, slightly overlapping the base, floats a heart-shaped foil balloon with a shiny silver border and a white centre, boldly inscribed in multi-coloured patterned letters with the phrase "Love n' Hugs 24-7," echoing the bouquet's theme of constant affection and thoughtful, heartfelt gifting within the Primrose community.
LOVE AND HUGS
£65.00
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Bathed in gentle, natural light against a brilliant white backdrop, this densely packed hand-tied bouquet feels like a captured patch of late-summer sun. The composition centres on several large, fully opened roses-fiery tangerine and luminous golden-yellow-whose spiralling petals form a rich, velvety focal point. Around them, ruffled carnations in coral and deep peach create soft, sculpted cushions of texture, their frilly edges contrasting with the smoother rose petals. Cheerful gerbera daisies in soft peach and pale orange peek out with flat, radiating petals and greenish centres, bringing an open, informal joy to the arrangement. Scattered clusters of small white spray blooms, perhaps freesia or tiny carnations, add bright punctuation and a delicate scent, while pale green, star-like filler (Astrantia-style) provides subtle, feathery movement. Silvery, rounded eucalyptus leaves are woven through the bouquet, their cool, aromatic foliage balancing the warm tones and giving depth and rhythm to the shape. The stems are carefully gathered and tied at the base, suggesting a fresh, thoughtful hand-tied design ready for a vase or local delivery. As a florist who arranges for neighbours around Primrose Hill and Chalk Farm, I imagine this bouquet warming a birthday table or arriving as a grateful thank-you-an arrangement that reads as intimate, elegant, and quietly celebratory.
BRIGHT KISS
£55.00
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This elegant white wrist corsage, photographed on a fair forearm against a clean white backdrop, reads as a wearable study in contrast: bright, pristine blooms against rich green foliage. Dominating the composition is a single, perfectly formed white Gerbera daisy, its abundant, silky petals radiating from a lively yellow-green centre with a delicate textured disk. Nestled closely are airy clusters of small white chrysanthemum-style flowers that bring softness and volume, and between them creamy lisianthus buds and open lisianthus add gentle, rounded shapes and a hint of blush in their folds. Broad, deep green leaves-likely salal or Ruscus-frame the cluster and extend slightly along the wrist, grounding the arrangement with a cool, glossy backdrop. The stems and blooms are fastened to a refined wristband composed of several strands of tiny white pearl beads; the pearls sit flush to the skin and lend a quiet, vintage romance to the piece. Under soft, directional light the petals' veins and the pearls' subtle sheen are pronounced, while the scent is faintly grassy with a fresh, clean floral sweetness. As a local florist serving Primrose Hill and nearby Chalk Farm, Primrose Florist crafts this corsage with the kind of attention to proportion and comfort that matters for brides, promgoers, or anyone seeking a timeless accessory. It reads as pure, elegant, and celebratory-an understated piece that complements formal wear without overwhelming it and that will travel well to an event on Regent's Park Road or a spring wedding in the neighbourhood.
DREAM COME TRUE WEDDING CORSAGE
£72.00
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An uplifting good-luck gift from a local florist's hand, photographed on a crisp white backdrop so every colour and texture reads clearly. To the left, a lush bouquet rests in a clear glass vase tied with rustic twine, arranged to look generous yet effortless. The composition pairs romantic light-pink and soft peach roses with vibrant peach-orange Gerbera daisies that feature rich, dark brown centres; delicate clouds of white baby's breath drift through the arrangement while compact white and lime-green chrysanthemum-like clusters add a fresh, lively energy. Glossy deep-green foliage frames the blooms and gives the bouquet a structured, garden-picked feel. In front, to the right and slightly overlapping the vase, a round metallic silver foil balloon reflects light-its surface dotted with colourful hearts, stars and abstract shapes in blue, pink, yellow and orange. The headline reads "Good Luck!" in a playful, multi-coloured font: the two 'o's in "Good" are bright yellow smiley faces (one winking, one playfully sticking its tongue out) and "Luck!" unfolds in joyful blocks of green, orange, red and blue ending with a green exclamation mark; a small "KALEIDOSCOPE" logo is visible at the bottom. You can almost smell the gentle perfume of roses and feel the velvety Gerbera petals against the crisp texture of the chrysanthemum florets. As someone who knows Primrose by heart, Primrose Florist prepares this arrangement to bring encouragement across Primrose Hill, Gloucester Avenue and nearby streets, ideal for sending supportive wishes for exams, farewells or new beginnings.
GOOD LUCK COMBO
£60.00
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Presented on a stark white background, this lush, hand-tied bouquet balances exuberance and refinement with a florist's eye for contrast. Bright magenta Gerbera daisies take centre stage, their wide, cheerful faces and closely packed petals providing an immediate lift; each daisy's dark centre gives a graphic point of focus against the vivid petals. Interwoven are creamy white roses, their soft, velvety layers opening in gentle spirals that slow the visual tempo and lend a classic, almost heirloom grace. Threads of deep purple Alstroemeria (Peruvian lilies) weave through the composition, their slightly elongated trumpet petals and subtle speckling introducing depth and a delicate, articulated texture. Rich green foliage-both broad glossy leaves and slimmer, linear forms-creates a verdant scaffold, catching light and offering a cool, fragrant contrast to the sweeter rose notes. The arrangement sits in a clear glass vase whose rim and faint stem shapes are visible at the base, grounding the bouquet while the studio light flattens the background to pure white so the colours read strong and true. As a florist who works locally around Primrose Hill and Chalk Farm Road, I picture this piece brightening a table at a small gathering or sent as a joyful surprise to a neighbour; it carries the freshness suited to morning deliveries and the visual confidence for event styling. Primrose Florist would describe it as a versatile, hand-crafted selection that speaks of celebration, thoughtful appreciation, or gentle consolation depending on the occasion.
MESMERIZING HARMONY
£49.00
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In the hush of clear morning light this bouquet feels quietly jubilant, a carefully balanced study in pink and purple that reads like a floral conversation. Soft pink Gerbera daisies open like friendly faces, their broad ray-like petals circling buttercream-yellow centres, while flawless pink roses-petals soft as silk-sit poised in gentle spirals, moving the eye inward with classic romance. Between and beneath these principal blooms are generous sprays of vivid purple statice, their crisp, papery texture creating contrast and dimensional rhythm across the arrangement. Small white flowers peek through-spray blossoms that lift the composition and brighten the palette-while glossy, thick green leaves provide a rich, grounding frame and the faint, clean scent of freshly cut stems. The bouquet is presented in a simple clear glass vase with a slightly wider base; the stems and water show through, evidence of fresh care and same-day preparation. A whimsical cake-shaped foil balloon accompanies the flowers, its white frosted top rimmed in blue piping and scattered with colourful sprinkles; four slender candles in purple, red, orange and blue with tiny yellow flame tips crown the image, and the playful 'Happy Birthday' lettering declares the occasion. This is the sort of thoughtful gift we arrange for locals in Primrose Hill and nearby streets-perfect for a surprise delivered to a flat near Regent's Park or a cheerful pick-up from Primrose Hill Market. As a local florist I craft these combinations with attention to scent, texture and longevity-Primrose Florist can prepare and deliver this cheerful pairing with care across the neighbourhood.
PINK DAZE & BIRTHDAY BALLOON
£70.00
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A festive birthday bouquet and balloon set glows in gentle daylight, as if waiting on a dining table near Primrose Hill for the guest of honour to walk in. The clear glass cylinder vase reveals a tangle of fresh green stems, topped by an abundant arrangement in vivid shades of pink and magenta. Large gerbera daisies in rich fuchsia stand proudly at the front, their dark, almost inky centres drawing the eye and giving depth to the display. Around them nestle layers of soft blush and pastel pink roses, some tightly furled like little promises, others beginning to unfurl their petals in romantic spirals. Here and there, clusters of small, deep purple filler flowers peek through, adding contrast and a hint of wild, meadow-style charm. Lush, bright green foliage frames the blooms and spills outward, creating a balanced, generous silhouette. The bouquet is wrapped at its base with crinkled, translucent pink cellophane, forming a delicate halo that softens the edge of the vase. A cream-toned gift tag decorated with a rose emblem hangs from rustic twine tied neatly around the glass, giving the impression of a premium, locally prepared gift, the kind a neighbour might order from Primrose Florist for same-day delivery across the Primrose area. To the right, partially in front of the flowers, floats a shiny round foil balloon with a clean white background and soft grey speckles. Bright, whimsical floral and circular shapes in yellow, sky blue, lime green, vivid pink, and purple scatter across its surface, surrounding the words "happy birthday" written in bold pink script. A softly blurred indoor setting and subtle window light keep the focus on the bouquet and balloon, capturing a moment of pure birthday joy and tender celebration.
SORBET & BALLOON
£73.00
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A carefully crafted wicker basket of fresh white and green flowers is photographed against a clean white background, capturing the gentle, timeless style often favoured by Primrose Hill residents. The basket itself is light brown and closely woven, with a sturdy handle rising over the display. Around its base, a red and white gingham ribbon is tied into a neat bow, the crisp checks lending a nostalgic, countryside feel that contrasts beautifully with the polished London setting. Inside, numerous lily buds in soft creamy white and pale green stand tall, some still wrapped tight, others beginning to peel back their petals, hinting at fragrance and full bloom in the days ahead. Beside them, open white Gerbera daisies with dark centres offer bright, daisy-like faces, adding a sense of joy and clarity. Ruffled lisianthus blossoms in white and light green nestle between the larger flowers, their layered petals creating a gentle softness and sense of movement. A smooth white calla lily curves elegantly among the stems, while smaller spiky white and green chrysanthemum-style flowers tuck into the gaps, giving the arrangement a plush, abundant look. The flowers are framed by an array of green foliage: round eucalyptus leaves with a silvery-blue tone, variegated trailing greenery, and deeper green leaves that provide structure and contrast. The light in the image is soft and even, allowing the whites to glow without harshness. This basket feels perfect for an anniversary surprise delivered nearby on Regent's Park Road or Chalcot Road, a refined yet comforting piece that speaks of new beginnings, quiet celebration, and heartfelt gratitude.
SWEET MOMENTS BASKET
£65.00
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A densely packed, joyful bouquet photographed on a crisp white background, designed to read as both exuberant and thoughtfully composed for the Primrose neighbourhood. Dominant yellow Asiatic lilies reach upward-some opened fully to show their speckled petals and stamens, others closed as elongated buds that suggest unfolding promise-while soft lavender roses nestle nearby, their velvety spirals providing a cool, romantic counterpoint and a gentle fragrance that drifts through the arrangement. Bright orange Gerbera daisies, with their broad, flat petals and darker centres, scatter warmth across the composition, complemented by chartreuse-green button chrysanthemums that form plush, textured mounds and fill the bouquet with verdant volume. Tiny globe-like orange and golden-yellow accents add playful punctuation and a prickly, tactile quality, and several blue-grey Eryngium thistles interrupt the warm palette with their spiky, architectural forms, creating a modern twist against the soft blooms. Multiple layers of foliage-glossy, broad lily leaves and finer filler greens-unify the elements and create depth from front to back. Soft, even lighting emphasises the varied textures and the bouquet's rounded silhouette. Crafted with the attentive hand of a local florist, this arrangement suits celebrations, thoughtful congratulations, or a bright bedside gift for someone strolling through Gloucester Avenue or visiting Camden Market. Primrose Florist prepares this style for local delivery across Primrose, Regent's Park and nearby streets, presenting a versatile bouquet that balances colour, scent and structural artistry.
TROPIC GETAWAY
£64.00
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