ROSES
BE MY HERO
BE MY HERO
£85.00
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In this arrangement, the classic pairing of red roses and purple peonies feels both indulgent and thoughtfully structured, as if created in a small, light-filled workshop just a short stroll from Primrose Hill. The roses sit high in the design, their petals a deep, velvety crimson that seems to draw in the light and then release it in soft, warm tones. Nestled between them, the purple peonies offer a different kind of beauty-their rounded heads full and generous, layered with ruffled petals that range from rich plum at the centre to softer violet near the edges. A lush foundation of greenery supports these statement blooms: broad, shining leaves and more delicate, feathery foliage intertwine, giving the bouquet width and a sense of natural abundance. Threaded through the greens, sprays of eucalyptus reach outward, their cool, silvery-green discs adding a modern touch and hinting at a clean, invigorating fragrance. The bouquet is presented in a straight-sided glass vase, completely transparent, so every stem is visible and aligned with quiet precision, the water clear and fresh as if just filled from a nearby Primrose kitchen tap. Gentle natural light seems to stream in from a window, casting muted reflections on the table surface and enhancing the interplay of rich reds, jewel-like purples, and layered greens. The mood is celebratory yet intimate, suited to an evening dinner in a Primrose home, a romantic surprise after a walk on the hill, or a thoughtful gesture for someone who loves colour and texture. There is a sense of both artistry and emotion here, as though every flower was placed with someone specific in mind.
CHERRY SWEET
£60.00
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A sumptuous dome of roses rises from a chic black round hat box, its base circled by a fine red band that echoes the warmth of the blooms within. Set against a crisp white background, the arrangement looks like it has just been placed on a studio table in Primrose, ready for same-day delivery to a townhouse overlooking Primrose Hill or a quiet flat near Gloucester Avenue. The hatbox is filled so generously that the flowers billow outwards, creating a rounded, cloud-like canopy. Deep crimson and velvety red roses take centre stage, their petals tightly layered and plush to the eye, conjuring a sense of passion and devotion. Around them cluster lighter tones: soft blush pinks, sweet fuchsia, creamy whites, delicate peach and apricot roses, and cool lavender and muted lilac blooms, creating a harmonious palette that feels both luxurious and gentle. Some roses are open, revealing their full swirl of petals, while others are in bud, giving the design a sense of life and unfolding stories. Nestled throughout are small sprays of fresh greenery, perhaps eucalyptus or fine ruscus, the slender leaves peeking through the petals to lend contrast and a hint of garden freshness. The overall impression is of meticulous craftsmanship - every stem angled to build height, depth, and a smooth, domed silhouette. This hatbox of roses evokes the feeling of an indulgent, heartfelt gift, perfectly suited to anniversaries, milestone birthdays, or a grand romantic surprise delivered to a favourite café or studio space off Regent's Park Road, where the scent and colour can quietly fill the day with celebration.
SWEET LOVE
£97.00
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Set against a clean, white studio-style background, this exuberant bouquet glows with the kind of colour you might spot brightening a Primrose café window near Regent's Park Road. At its centre sit several large Vanda orchids in saturated fuchsia-purple, their wide, almost wing-like petals dusted with intricate speckles that give them an exotic, tropical poise. Nestled closely around them are tightly formed orange roses, each rosette a rich swirl of fiery tangerine and amber, while clusters of blush and pastel pink roses, from dainty buds to half-open blooms, soften the palette with a gentle, romantic charm. Rising above and threading through the design, elongated calla lilies in toned-down plum and mauve arch with quiet elegance, their smooth, fluted trumpets adding a modern sculptural line. A generous mass of foliage grounds the bouquet: silvery eucalyptus fronds mingle with deeper green leaves to create a cool, verdant cushion, catching the light with subtle variations of texture from matte to lightly glossy. Dotted throughout, small tufts of lavender-hued filler flowers and delicate green sprigs give a sense of movement and garden-like intricacy. The stems are gathered and tied in a classic hand-tied finish, revealing careful craftsmanship and an eye for balance and proportion. The bouquet feels lush, contemporary, and celebratory-an arrangement that would look at home in a Primrose Hill townhouse, a Camden studio, or a cosy flat overlooking the canal-equally suited to birthdays, congratulations, or simply sending a burst of colour and fragrance across NW1 with a same-day local flower delivery.
BALI DREAM
£95.00
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This bouquet appears like a cool, modern masterpiece carefully created by a Primrose florist and photographed against a pure white backdrop so that every hue can be appreciated. The composition is anchored by generous clusters of pale, sky-blue hydrangeas, their rounded heads packed with tiny, velvety florets that recall soft summer clouds drifting above Primrose Hill. Weaving through this blue softness are dramatic orchids in vivid fuchsia and deep purple, with broad, gently curved petals and intricate speckled patterns that lend an undeniably exotic character often associated with Vanda or Phalaenopsis forms. Nestled among them, spray roses in gentle blush pink and creamy tones peek out, their layered petals unfolding like miniature garden roses just cut from a local Primrose courtyard, bringing a touch of tender sweetness and familiarity. Elegant purple clematis blooms rise above and spill outward, their star-like shapes on slender, flexible stems adding both height and a feeling of natural movement, reminiscent of climbing flowers twining along nearby terrace railings. A generous collar of lush greenery, including broad, glossy leaves and finer, more feathery textures, cradles the colourful blooms, intensifying the blue and purple palette and giving the bouquet a full, rounded silhouette. Each stem is gathered tightly at the base, bound in a clean, professional finish that hints at same-day delivery to homes and offices across Primrose and the surrounding streets. The lighting is soft yet clear, revealing subtle shadows between petals and leaves, and the overall impression is of a luxurious, thoughtfully designed arrangement perfect for anniversaries, special birthdays, or as an impressive centrepiece for an intimate gathering.
BLUE GROTTO
£100.00
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The image presents a joyful mixed flower arrangement, designed with the relaxed elegance that fits naturally into a Primrose living room or a light-filled flat off Gloucester Avenue. A clear rectangular glass vase, its base wrapped in a light green and white gingham band, holds a densely packed bouquet that seems to glow against a white studio background. Deep red roses, their petals velvety and tightly layered, form luxurious focal points, paired with similarly rich red carnations whose softly frilled edges bring movement and texture. Orange gerbera daisies, each with a pronounced dark centre, radiate outwards like small bursts of sunshine, their vibrant petals catching the eye and echoing the warmth of a late afternoon walk on Primrose Hill. Among these, clusters of bright green pompom chrysanthemums nestle like tiny mossy spheres, adding freshness and a playful, modern twist. Tall stems of white Oriental lilies rise above the main body of the bouquet, some open to reveal their pink-tinged interiors and prominent stamens, others still sheathed in pale green buds, promising more colour and fragrance over the coming days. The greenery is thoughtfully layered: broad, glossy leaves provide a deep green backdrop, while slender silver-grey eucalyptus stems thread through the arrangement, introducing a cool, airy contrast. The stems are visible through the crystal-clear glass, emphasising the bouquet's natural structure and the careful craftsmanship behind it. In the bottom right corner of the image, a bold circular orange label with white text declares "VASE INCLUDED," indicating that this is a complete, ready-made floral gift ideal for marking birthdays, new homes, or quiet celebrations across the Primrose area.
IMPERIAL TOPAZ
£60.00
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A vibrant, lovingly crafted bouquet glows in soft natural light, arranged as if ready for same-day delivery to a cosy home off Regent's Park Road in Primrose. Dominating the display are generously sized gerbera daisies in rich magenta-fuchsia, their petals forming perfect circles around deep, dark centres that add drama and depth. Interwoven with them are decorative chrysanthemums, each bloom a striking blend of deep purple petals that fade to crisp white tips, framing sunny yellow hearts that bring a cheerful, almost playful energy. Nestled among these bolder flowers are creamy white roses, their layers of petals smooth and velvety, some still tightly cupped, hinting at fragrance and promise. Airy sprays of white baby's breath drift between the blooms like tiny stars, softening transitions and giving the arrangement an almost cloud-like fullness. Bright green leaves and foliage stretch around and below the flowers, offering a fresh, garden-cut contrast that feels right at home in the leafy streets around Primrose Hill. All of this sits in a clear, rounded glass vase, where the green stems are carefully aligned in clean water, showcasing the care taken by the florist. A piece of rustic natural twine is tied around the neck of the vase, holding a small white tag decorated with a pink rose illustration and delicate green lettering, quietly suggesting a hand-crafted touch. To the right of the vase, slightly overlapping the base, floats a heart-shaped foil balloon with a shiny silver border and a white centre, boldly inscribed in multi-coloured patterned letters with the phrase "Love n' Hugs 24-7," echoing the bouquet's theme of constant affection and thoughtful, heartfelt gifting within the Primrose community.
LOVE AND HUGS
£65.00
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LOVE YOU MER-LOT TOP
LOVE YOU MER-LOT
£64.00
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MIDNIGHT RUSH
MIDNIGHT RUSH
£105.00
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Displayed against a bright white backdrop, this opulent bouquet looks as though it has just been tied on the workbench of a seasoned Primrose Hill florist before heading out for same-day delivery along Gloucester Avenue or Chalcot Road. Large, fully opened pink peonies form the focal point, their plush, layered petals curling outward in generous, ruffled waves that suggest softness and indulgence. Woven through this romantic base are striking Vanda orchids in shades of intense purple and fuchsia magenta; their broad petals show intricate, almost net-like veining, giving the piece a modern, artistic edge. Around them, clusters of petite spray roses in blush pink, peachy tones, and creamy white add depth and variety, with some blooms still in bud and others beginning to spiral open, hinting at fragrance and freshness. Tiny white filler blossoms, likely dainty chrysanthemums or asters, punctuate the arrangement like little bursts of light, enhancing the sense of fullness without overwhelming the main flowers. A lush collar of green foliage encircles the bouquet, mixing glossy green leaves with finer, textured greens that create a natural, garden-like feel reminiscent of nearby Primrose Hill gardens after rain. At the bottom, the neatly aligned stems are wrapped in a coordinating purple ribbon, finished with a delicate, sheer overlay that underlines the bouquet's refined craftsmanship. Under crisp, even lighting, the fuchsia, deep purple, soft pink, peach, and white shades glow vividly, conveying happiness, affection, and a touch of everyday luxury perfect for anniversaries, engagements, or thoughtful congratulations sent across NW1.
MOONLIGHT DANCE
£115.00
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Set against a spotless white background, this image captures a thoughtful floral gift set that feels like a gentle sunrise over Primrose Hill. On the left, a hand-tied bouquet is loosely rounded, its stems gathered firmly at the bottom and fanning slightly, as though just lifted from a vase on a Primrose kitchen table. The colour palette is soft and affectionate: creamy roses with velvety petals spiral open at the centre, while pale blush carnations, with their fine ruffled edges, nestle between them. Sprays of dainty, deeper pink rosebuds and spray roses create little pockets of intensity, hinting at new blooms yet to open. Cheerful pink gerbera daisies, each with a dark, clearly defined centre, radiate quietly from the design, like small suns. White alstroemeria, their petals slim and elegant, show faint reddish-brown flecks that lend a painterly detail to the mix. Tiny stars of white gypsophila are sprinkled generously throughout, giving the bouquet a cloud-like, almost weightless quality, while glossy green foliage peeks through, adding a cool, leafy backbone reminiscent of the tree-lined streets running down towards Regent's Park and Chalk Farm. To the right sits a white ceramic mug, upright and inviting, with a soft watercolour pink heart printed on its side. Inside the heart, the message "WORLD'S BEST Mum" is displayed, the upper words in neat black capitals, the word "Mum" in an elegant, metallic gold script that catches the light. The simple studio lighting is bright but gentle, highlighting the freshness of each petal and the smooth glaze of the mug. Together they evoke the feeling of surprising a much-loved mum in Primrose with flowers and a brew, ideal for Mother's Day, a weekend visit, or any moment of quiet appreciation.
MUM-TASTIC BOUQUET
£70.00
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Set against a pure white backdrop, this hand-tied birthday bouquet looks as if it has just been gathered from a romantic garden overlooking Primrose Hill. At the centre, several large, rounded heads of pale blush hydrangea form a plush, cloud-like mass, their countless petals overlapping in soft layers that invite the imagination to touch. Nestled between them are elegant light pink roses, carefully spaced so each bloom has room to breathe. Some roses are fully open, unfurling their spiralled hearts, while others remain partially closed, promising beauty that will develop over the coming days, just as a birthday celebration lingers after the candles are blown out. Dotted throughout are clusters of vivid fuchsia waxflowers or similar tiny blossoms, each cluster adding texture, fragrance, and a note of playful brightness. Rising gracefully above and between the pinks, delicate lavender and periwinkle campanula bells provide cool vertical highlights, echoing the calm, airy feeling of the streets around Primrose on a clear morning. Lush greenery frames the bouquet, with different shapes of leaves and tapering stems giving the arrangement a natural, garden-inspired silhouette. The stems at the bottom are neatly gathered in a visible bundle, reinforcing the sense of expert, hand-tied floristry. To the lower right, a round, reflective balloon completes the gift. Its surface is covered in a charming floral pattern of miniature roses in pink, cream, and lilac, with "Happy Birthday" written in graceful purple script at the centre. Together, bouquet and balloon create an image of joyful, affectionate celebration, perfectly suited to a birthday flower delivery to local homes, studios, or offices across Primrose and surrounding neighbourhoods.
PINK CHIFFON BIRTHDAY
£69.00
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Set against a clean white backdrop, this elegant floral arrangement appears as though it has been freshly placed on a Primrose townhouse windowsill, ready to catch the soft North London light. The composition focuses on a generous cluster of plush red roses mingled with creamy white roses, each head perfectly shaped and carefully angled so that the spiralling petals are clearly visible. Between the roses, countless tiny red filler flowers, similar in form to gypsophila, create a delicate haze, filling any gaps with a fine, lacy texture. Bright, round red hypericum berries punctuate the bouquet like small ornaments, their smooth surfaces reflecting a gentle sheen that enhances the festive mood. Surrounding the blooms, mixed foliage in varying greens - from the rounded, cool-toned leaves of eucalyptus to deeper, glossy leaves - provides movement and volume, suggesting a hand-crafted touch from an experienced local florist. All of this is gathered neatly into a transparent rectangular glass vase, where the green stems can be seen standing straight in clear water, adding to the modern yet timeless look. Around the centre of the vase, a green and white gingham ribbon is wrapped snugly, its checked pattern bringing warmth and a hint of rustic charm, much like the relaxed atmosphere of Primrose Hill cafés and weekend markets. In the lower right of the image, an orange circular graphic with white capital letters states "VASE INCLUDED," clearly indicating that this is a complete, ready-to-display gift. The bouquet radiates romance and celebration, ideal for birthdays, anniversaries, or a thoughtful surprise delivered across Primrose and nearby streets.
QUEEN OF HEARTS
£75.00
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A generous armful of classic red roses lies diagonally across a pristine white surface, the blooms gathered thickly at the lower left like a rich, floral tapestry. There appear to be roughly two to three dozen long-stemmed roses, each one at its peak, with velvety petals in a saturated, dark crimson that immediately calls to mind love letters, candlelit dinners, and quiet walks through the leafy streets of Primrose. The petals curl in tight spirals at the centre of each bloom, then gently open outwards in soft, layered whorls, catching the studio light along their edges. This careful lighting creates a subtle play of highlights and shadows, enhancing the depth of the bouquet and giving the roses a plush, almost touchable texture. Between the heads of the roses, glossy green foliage breaks up the red, its cool, fresh tone echoing the look of roses just brought in from a morning delivery to a Primrose doorstep. The stems trail away to the upper right, long and straight, with a few discreet thorns visible along their length, confirming that these are true garden roses, not imitation. The stark white background strips away any distraction and throws all attention onto the drama of crimson and green, allowing the natural elegance of the flowers to speak for itself. This bouquet feels deeply personal and intimate, ideal for expressing heartfelt emotion-from a spontaneous declaration of love to a carefully planned anniversary surprise for someone special in the Primrose area.
RED ROSES SERVICE ARRANGEMENT
£95.00
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On a clean white backdrop, a sumptuous, hand-tied bouquet takes centre stage, composed with the kind of care you'd expect from an experienced Primrose florist used to styling flowers for townhouses off Gloucester Avenue. Vanda orchids in vivid shades of fuchsia and deep magenta dominate the upper layer, their petals generously proportioned and intricately speckled with white, like fine lace laid over rich silk. These orchids are woven among large, rounded clusters of soft sky-blue hydrangeas, whose countless tiny florets form a plush, cloud-like base that feels both soothing and indulgent. The contrast between the cool hydrangea blue and the saturated orchid purples is softened by a thoughtful mix of roses. Some roses glow in a sunny orange, their tight spirals just starting to unfurl with the promise of fragrance and life, while others appear in muted lavender and dusty mauve, lending a refined, almost vintage romance that tempers the brighter tones. Thin stems bearing small, deep blue flowers - reminiscent of delphinium spikes - emerge here and there, adding slender vertical notes and extra depth. Lush green foliage, with wide, glossy leaves, cradles the blooms and gives the arrangement a fresh-from-the-garden character. The bouquet is shaped into a rounded dome, with neatly gathered stems visible at the bottom, bound securely to show off the artisanal hand-tied style. The composition feels luxurious yet welcoming, ideal for celebrating a milestone, sending congratulations, or placing on a dining table overlooking Primrose Hill, where colour and texture can be enjoyed in every glance.
SUNSET COLADA
£105.00
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Set against a clear white backdrop, this sophisticated bouquet appears almost to float, every detail crisply defined. Striking Vanda orchids in saturated shades of violet and indigo dominate the arrangement, their broad, slightly cupped petals patterned with intricate speckling that suggests hand-painted porcelain. They are embraced by a generous collar of soft pink roses and clusters of creamy white spray roses, some tightly furled and others fully open, revealing spiralling hearts of petals that suggest gentle movement. Between these classic blooms, small star-shaped white filler flowers and bright white hypericum berries create a scattering of light, like reflections on the Regent's Canal on a sunny afternoon. Feathery Dusty Miller foliage, with its silvery, felted leaves, whispers of coolness and texture, contrasting with the smooth gloss of the darker green leaves that frame the bouquet and give it a full, luxurious silhouette. The entire composition is bound at the stems with a sheer silver-lilac ribbon, subtly iridescent, whose soft folds echo the orchid petals above. This arrangement captures a balance of exotic flair and traditional romance that feels right at home in Primrose, whether placed on a windowsill overlooking Chalcot Square or delivered as a special surprise to a friend recovering at home. It evokes the sense of a considered, heartfelt gift, ideal for anniversaries, birthdays, or simply bringing a touch of refined beauty into a Primrose Hill living room.
VIOLET SKY
£115.00
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A luxuriously full bouquet stands upright against a white background, its colours seeming to glow in the quiet space, much like a bright corner café near Primrose Hill on a clear morning. Cream-white roses form the calm anchor of the design, their petals tightly layered yet soft at the edges, suggesting both purity and quiet celebration. Around them, deep magenta carnations gather in plush clusters, their intricately frilled petals creating a sense of movement and texture, as though the bouquet is gently breathing. White alstroemeria weave through the arrangement, each flower marked by fine pinkish-red streaks and dark central stamens, adding a painterly detail that rewards a closer look. Sprays of vivid green foliage, including a few leaves with pale variegated edges, punctuate the blooms, giving the arrangement a rounded, sculpted shape at the top that gently narrows toward the stems. The flowers are wrapped with clear intention and flair: an inner layer of crisp white floral paper sits snug around the heads, providing a clean frame and echoing the backdrop, while an outer layer of crinkled, sheer purple cellophane gathers in ripples, catching small highlights of light and adding a festive, almost gift-like sheen. At the base, a shiny lime-green satin ribbon is tied into a neat bow, its iridescent surface hinting at different tones as it twists, and a small rectangular kraft-style tag dangles ready for a heartfelt note. The overall mood is one of warmth and thoughtfulness, the kind of bouquet chosen to brighten a flat overlooking Primrose Hill, accompany an anniversary dinner, or arrive by local delivery as an unexpected thank-you.
BLACKBERRY FUSION
£55.00
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A close, straight-on view reveals a meticulously composed square box of roses that looks as if it has been designed petal by petal. Twelve sumptuous red roses, all identical in size and perfectly opened, are packed tightly into a matte black cube with such precision that they form a flawless 3-by-4 grid across the top. Each bloom displays layers of velvety petals, spiralling outward from a darker, almost garnet-red center to a slightly softer crimson along the outer edges, evoking the depth and richness of a sunset over Primrose Hill in late winter. The box itself is sleek and understated, its smooth, inky-black sides unbroken except for a single fine white stripe circling the lower third, like a tailored trim on a designer gift box found in a chic Regent's Park Road boutique. Set against a spotless white background, the arrangement appears to float, with soft shadows beneath the box and delicate shading between the roses adding a sense of dimension and quiet drama. The lighting is gentle and even, with no harsh glare, so the texture of each petal is clearly visible, suggesting the lasting quality of preserved or 'eternal' roses chosen for meaningful occasions. The overall impression is one of modern luxury and deep sentiment: an intimate, sculptural gift that might be sent for a milestone anniversary, a romantic declaration, or a thoughtful gesture delivered by a nearby Primrose Hill florist to a stylish apartment or office close to the park.
LOVE'S EMBRACE
£150.00
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A full, rounded bouquet of red, white, and blue roses fills the frame, the kind of dramatic hand-tied design you might see carried through Primrose Hill on a bright commemorative morning. The arrangement forms a near-perfect dome, with 30 to 40 roses packed closely together so that their velvety heads touch, yet each bloom retains its own distinct presence. Deep crimson roses anchor the design, their petals layered in tight spirals, while creamy white roses offer a soft, luminous contrast, catching gentle highlights as if near a studio window. Nestled between them, rare sapphire-blue roses provide a bold, contemporary twist, giving the bouquet a distinctly patriotic, almost ceremonial character. Slivers of dark green foliage peek between the blossoms, adding texture and a hint of woodland freshness, like foliage gathered from the edges of Regent's Park. The stems below are neatly gathered and trimmed, bound together in a clean, professional finish that suggests the bouquet is ready to slip straight into a glass vase or be carried as an armful of colour to a celebration. The plain white background removes any distraction, allowing the rich tones of the flowers to stand out with photographic clarity. Visually, the bouquet radiates unity, respect, and pride, making it ideal for national holidays, remembrance services, or thank-you gestures to local community heroes around NW1. There is a sense of quiet power and optimism in the palette-red for courage, white for sincerity, blue for loyalty-expertly combined to create a striking, contemporary floral tribute.
LIKE A ROYAL
£85.00
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ALL OF ME
ALL OF ME
£100.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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A rich, romantic floral arrangement is pictured against a clean white backdrop, capturing the feeling of an intimate celebration in Primrose on a winter evening. At its centre, plush red roses dominate, their velvety petals tightly layered in some blooms and gently unfurling in others, suggesting both the promise and depth of affection. Around these signature roses, clusters of smaller deep crimson flowers, reminiscent of alstroemeria or similar multi-petalled stems, nestle closely, creating a tapestry of red-on-red that draws the eye inward. Threaded through this passionate palette are fine sprays of tiny pale pink and white blossoms, similar to waxflower or limonium, each minuscule flower adding a light, airy texture and a soft contrast to the intensity of the main blooms. A generous collar of greenery frames the bouquet, with varied shades of fresh green leaves and sprigs giving volume and a garden-fresh impression, as though the stems had just been gathered from a hidden courtyard close to Primrose Hill. Among the foliage, distinctive burgundy and reddish-brown leaves with faint veining provide a subtle, dramatic accent, echoing autumn tones and giving the design a sense of depth and artistry. The arrangement forms a rounded, carefully balanced dome, clearly the work of an experienced florist's hand. It is set in a contemporary clear glass vase with a rectangular base and smooth edges, allowing the natural lines of the stems to be seen. A red ribbon printed with tiny white heart outlines is tied around the vase, adding a playful, loving detail. In the bottom right corner, a circular orange badge with crisp white text states "VASE INCLUDED," making it clear that this elegant, love-themed bouquet arrives beautifully presented and ready to display in homes across Primrose.
ALWAYS WITH YOU
£65.00
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Captured against a clean, bright white background, this lush round bouquet feels like a fresh breath of spring drifting up from the gardens around Primrose Hill. Dominating the centre are several large cream-coloured roses, fully open yet still structured, their layered petals forming soft spirals that draw the eye inward. Around them, smaller pink spray roses nestle in clusters, some tightly closed, others just beginning to unfurl, creating a sense of movement and unfolding emotion. Cheerful pink gerbera daisies, with their smooth radial petals and deep brown centres, stand out like little suns, adding a playful accent to the otherwise gentle palette. Pale pink carnations, richly ruffled and full, give the bouquet its plush, cushiony volume, each petal catching subtle light and shadow. Threaded between these blooms are elegant white alstroemeria, their elongated petals touched with fine reddish-brown streaks that bring an almost hand-painted delicacy to the arrangement. Sprays of tiny white baby's breath, or gypsophila, weave through the whole composition, softening every edge and lending a cloud-like lightness. Fresh green leaves and stems provide a natural frame, their cool tones grounding the pastel flowers and echoing the leafy streets and canalside plantings near Regent's Park Road. The stems are clearly gathered and tied, suggesting a hand-crafted, ready-to-gift bouquet, ideal for same-day delivery around Primrose when someone wants to send love, comfort, or quiet congratulations. The overall impression is one of tender joy, elegance, and warmth, like a heartfelt message expressed entirely through flowers.
AMALFI LOVE
£59.00
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A refined white and green hand-tied bouquet is shown against a pure white background, the light crisp and even so that every bloom stands out in clear detail. At its heart, large ivory and creamy white roses open generously, their soft, layered petals forming delicate cups that suggest a subtle, classic fragrance. Interwoven with them are striking ornamental cabbage heads, their tightly ruffled centres in pale lime and yellow-green gradually deepening to richer forest green at the outer leaves, giving the design a modern, sculptural twist that feels at home near the stylish terraces of Primrose. Around these focal blooms, dainty clusters of white spray chrysanthemums and miniature daisies float like small, rounded clouds, each flower dotted with a soft yellow or yellow-green centre that adds warmth without breaking the gentle palette. Fine stems of astrantia, with their small, spiky, star-shaped blooms in muted greenish-white, introduce texture reminiscent of wildflowers edging the paths towards Primrose Hill. Subtle touches of white alstroemeria, some with faint internal markings, weave through the bouquet, drawing the eye deeper into the arrangement. A generous surround of fresh foliage in various shades of green frames the flowers, some leaves broad and glossy, others more slender and feathery, creating a full, rounded, yet relaxed silhouette. The visible stems are carefully aligned and tied off at the base, clearly ready to drop into a vase on a Primrose kitchen table or windowsill. Overall, the bouquet conveys a feeling of freshness, serenity, and understated luxury, suitable for weddings, new-home celebrations, or thoughtful same-day deliveries around the Primrose area.
AMAZON SANGRIA
£50.00
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A lush, rounded bouquet of fresh flowers is shown against a spotless white backdrop, its details captured as if resting on a florist's bench in Primrose. At the core of the arrangement are generous white roses, fully open yet still perfectly cupped, with creamy, slightly warm centers that recall soft candlelight. Their velvety petals are layered in gentle spirals, creating pockets of shadow and highlight that give the roses depth and movement. Threaded between them are bright pink alstroemeria blooms, each slender petal washed in tones that move from blush to vivid fuchsia, with fine darker speckles that lend an almost painterly effect. Scattered delicately throughout is a froth of white baby's breath, its tiny round blossoms forming a light, cloud-like halo around the larger flowers. Sprays of glossy green leaves emerge at the edges, adding contrast and making the colours appear even fresher and more vibrant. The stems below are tightly bound, clearly forming a hand-tied bouquet ready to be placed in a favourite vase in a Primrose Hill townhouse or café along Regent's Park Road. The lighting is bright and even, leaving no harsh shadows, so that every vein in the petals and curve of each leaf can be imagined. This bouquet feels both romantic and welcoming, the kind of design that might be chosen to celebrate a quiet anniversary at home, to brighten a studio overlooking Primrose Hill, or to send as a comforting, uplifting gesture to a friend nearby, carrying with it the subtle fragrance of roses and greenery.
AMOUR
£50.00
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A warm, sunlit bouquet of orange and yellow blooms is photographed against a pristine white background, the whole arrangement radiating the cosy charm of a late afternoon walk through Primrose. Several full-headed orange roses take center stage, their petals richly saturated at the edges and gently washing into tones of amber and yellow toward the heart, giving the impression of glowing embers. Intermixed are bright yellow garden roses, packed with closely layered petals that spiral inward, suggesting delicacy and luxury. Between the roses, peach and soft orange alstroemeria stretch gracefully on slender stems, each trumpet-shaped flower marked with fine stripes and tiny speckles along the inner petals, bringing movement and lightness to the design. Punctuating the bouquet are small, intensely spiky, ball-shaped orange blooms that echo the look of safflower or thistle, adding a quirky, tactile highlight that contrasts with the smooth rose petals. The flowers are enveloped in lush greenery, including the cool, dusty tones of eucalyptus leaves and richer green foliage, which create depth, structure, and a refreshing foil to the warm colour palette. All stems are carefully arranged in a clear, square glass vase, where the tidy vertical lines of the stems are visible through the water, reinforcing a sense of freshness and professional craftsmanship you might expect from a local Primrose florist near Regent's Park. A band of light beige burlap is wrapped around the middle of the vase, introducing a gentle rustic texture that softens the clean glass. In the lower right corner of the image, a bold circular orange badge reads "VASE INCLUDED" in white block letters, indicating that this vibrant, celebration-ready bouquet arrives as a complete, ready-to-place floral piece.
AUTUMN SUNRISE
£70.00
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A perfectly rounded floral arrangement of vivid yellow roses and deep red Leucadendron rests in a charcoal-black hatbox, composed with the calm precision of an experienced Primrose Hill florist. The roses form a dense, domed canopy, packed shoulder to shoulder so closely they seem to lean into one another like friends gathered at a café on Regent's Park Road. Their petals are soft and velvety, spiralling outward in layers of warm, honeyed yellow that catch the light and give the whole arrangement a gentle glow. Rising between them are sleek spires of Leucadendron 'Safari Sunset', their pointed bracts burgundy and maroon at the tips, shifting to earthy green toward the stems, introducing both contrast and structure. Around the base, deep green leaves create a polished collar, some broad and lustrous, others light and feathery, with wisps of fine, fern-like foliage slipping between the blooms and just over the edge of the box. A slim band of white lace trims the hatbox rim, its delicate pattern softening the strong silhouette and evoking a hint of old-fashioned charm amidst the modern, matte-black container. The background is bright and uncluttered, drawing your focus entirely to the interplay of colour and texture, much like a single striking window display you might notice while walking from Primrose Hill to nearby Camden. The bouquet feels joyful yet composed, equally suited to celebrating a new job in NW1, offering thoughtful thanks to a neighbour, or simply bringing a pocket of sunshine to a quiet Primrose living room on a grey London afternoon.
BOX OF SUNSHINE
£115.00
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Bathed in gentle, natural light against a brilliant white backdrop, this densely packed hand-tied bouquet feels like a captured patch of late-summer sun. The composition centres on several large, fully opened roses-fiery tangerine and luminous golden-yellow-whose spiralling petals form a rich, velvety focal point. Around them, ruffled carnations in coral and deep peach create soft, sculpted cushions of texture, their frilly edges contrasting with the smoother rose petals. Cheerful gerbera daisies in soft peach and pale orange peek out with flat, radiating petals and greenish centres, bringing an open, informal joy to the arrangement. Scattered clusters of small white spray blooms, perhaps freesia or tiny carnations, add bright punctuation and a delicate scent, while pale green, star-like filler (Astrantia-style) provides subtle, feathery movement. Silvery, rounded eucalyptus leaves are woven through the bouquet, their cool, aromatic foliage balancing the warm tones and giving depth and rhythm to the shape. The stems are carefully gathered and tied at the base, suggesting a fresh, thoughtful hand-tied design ready for a vase or local delivery. As a florist who arranges for neighbours around Primrose Hill and Chalk Farm, I imagine this bouquet warming a birthday table or arriving as a grateful thank-you-an arrangement that reads as intimate, elegant, and quietly celebratory.
BRIGHT KISS
£55.00
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A refined floral arrangement is showcased against a clean white background, the kind of design you might see gracing a bright apartment window ledge above Primrose Hill. The composition centres on two striking white Oriental lilies, fully unfurled so that their large, trumpet-shaped petals almost seem to hover, exposing strong reddish-brown stamens and pistils that lend depth and structure. Nestled closely around them is a generous gathering of pink roses, moving from tight buds with neat, promise-filled spirals to open, ruffled blooms that exude tenderness and romance. Weaving through the roses and lilies are light pink and white alstroemeria, some touched with golden speckles at their throats, adding a delicate animation to the bouquet. Airy clusters of baby's breath punctuate the design like tiny puffs of cloud, offering a soft, cloud-like veil between the more prominent flowers. A variety of greenery anchors the arrangement: glossy, deep green leaves, slender blades, and finer, feathery greens that create layers and movement, reminiscent of the leafy streets running down towards Camden and Regent's Park Road. All of this beauty is gathered into a modern square glass vase, its transparency revealing neatly trimmed stems and clean water, while a pale pink satin ribbon is wrapped horizontally around the vase's centre, providing a gentle, decorative accent. In the bottom right corner, a vivid orange circular emblem with bold white lettering reads "VASE INCLUDED," clearly indicating that the glass container comes with the floral display. The overall mood is one of calm joy and intimate elegance, perfect for a dining table, bedside, or as a thoughtful flower delivery for both happy celebrations and more reflective, heartfelt moments across NW1.
COLOURFUL DELIGHT
£65.00
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Set against a bright white background, this hand-tied bouquet feels like a pocket of autumn sunlight brought indoors, the kind of arrangement you might see carried home from a favourite Primrose High Street florist. The dome is densely packed with flowers in golden yellow, coppery orange, creamy white, and fresh greens, each bloom placed with a calm, confident eye. Dominating the shape are bold chrysanthemums, their spiky, layered petals in shades of deep amber and rusty orange lending a rich, earthy texture, almost like fallen leaves along the paths leading to Primrose Hill. Tucked between them, creamy white roses unfold in soft spirals, their smooth, velvety petals adding a quiet, refined note that balances the stronger tones around them. Curling up from the centre, yellow-orange cockscomb celosia draw the eye with their sculptural, undulating ridges, velvety and intricate like miniature coral formations, giving the bouquet a distinctly modern twist. All around, delicate white daisy-like clusters of matricaria, each with a tiny golden centre, bring a carefree meadow feeling, as if they'd been snipped from a wild patch near Regent's Park Road. Wisps of lime-green solidago and other lush greenery surround and support the blooms, adding lightness, movement, and a fresh, garden-picked scent. The stems are neatly aligned and wrapped at the base with green florist's tape, clearly ready for gifting or same-day delivery around NW1. Together the colours and textures create a mood of gentle celebration and comfort, ideal for brightening a living room, saying "thank you," or sending a warm seasonal greeting to someone special in Primrose.
COUNTRYSIDE BUNCH
£65.00
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A sumptuous rose bouquet is captured against a crisp white background, as if waiting on a polished table in a Primrose living room filled with soft afternoon light. The arrangement spills generously from a clear glass vase, densely packed with more than two dozen roses in shades of deep red and bright scarlet, their velvety petals layered and lush. Some blooms are fully open, revealing spiralling centres that evoke warmth, devotion, and classic romance, while others remain partially closed, adding a sense of anticipation and unfolding emotion. Interspersed throughout are soft white and creamy ivory roses, along with a few white blooms tipped delicately in the palest pink, creating a gentle transition between the vivid reds and the cooler greenery. Small, bright pink filler flowers, resembling miniature carnations or tiny clusters of berries, nestle between the larger heads, bringing playful charm and a sense of movement, much like the lively atmosphere around Chalcot Square on a sunny weekend. Generous sprigs of eucalyptus, in muted blue-green tones, sweep outwards with their rounded, slightly waxy leaves, giving the bouquet a contemporary edge and suggesting a fresh, calming fragrance. Dark green rose foliage and flashes of silvery-green leaves support the composition, filling it out so the bouquet appears complete, rounded, and luxuriously abundant from every angle. The transparent glass vase, with its softly curved base and narrower neck, holds the stems neatly in clear water, adding a feeling of purity and care. The simple white setting lets each petal and leaf stand out, making this design perfectly suited for anniversaries, romantic surprises, or heartfelt celebrations delivered across Primrose and nearby streets with the touch of an expert local florist.
CRAZY FOR YOU
£65.00
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A luxurious, densely packed rose bouquet photographed on a pure white background, described with the care of a local florist from Primrose. The shape is classic and rounded, composed of plush hybrid tea roses alongside sprays of smaller roses and compact buds that give rhythmic texture and movement. The palette is vivid: cheerful yellow roses brighten the composition, creamy ivory blooms lend softness, and an elegant spectrum of pinks - from pale blush through saturated magenta to lively bicoloured pink-and-white - provides layered interest. Deep burgundy and true red clusters anchor the arrangement with romantic intensity. Interspersed glossy ruscus-like greenery offers a rich, dark counterpoint that lifts each hue. The stems are neatly gathered and wrapped with a wide, brilliant red satin ribbon tied into a prominent bow; long tails trail downward, and a small white gift tag tucked into the knot reads "Happy Holidays" beside a stylised logo. The bouquet's textures are varied - the satiny petals of mature roses, the firmer shape of buds, and the sleek sheen of leaves - and under soft studio lighting the colours read bright and clean. A faint citrusy, fresh rose fragrance seems to thread through the arrangement, evoking morning walks across Primrose Hill and market trips to nearby Gloucester Avenue. Prepared with practical care for delivery, this piece is ideal for seasonal celebrations, anniversaries, or to say thank you, and is available from Primrose Florist with local delivery across the Primrose neighbourhood and surrounding streets.
CRAZY IN LOVE
£69.00
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An expertly gathered bouquet of deep pink roses paired with pristine white lily buds rests in a clear glass vase, the arrangement lit by soft, even light that highlights textures and scent in equal measure. The roses are the visual anchor: generous, fully opened blooms in layered shades from soft blush to a concentrated fuchsia at the heart, petals arranged so each curl and vein reads like silk. Interspersed are stately white lilies - several still tightly closed, several just revealing their slender trumpets - a contrast of promise and presence that adds graceful vertical lines to the rounded rose heads. A generous mix of foliage - large glossy leaves, finer green sprigs, and smaller rounded leaves - frames the flowers and gives the bouquet a lush, garden-fresh backdrop; occasional small stems of darker burgundy or reddish-brown add a whisper of texture and shadow. The vase is a classic clear glass shape with a slightly narrowed base; through the transparent water the crisp, green stems lie neat and orderly, reinforcing the sense of freshness. This piece reads as both a joyful gift and a quiet gesture: perfect for celebrating a birthday or saying thank you, and especially suited to a home in Primrose or a flat overlooking Regent's Park. Crafted with the attentive hand of a local flower studio, this bouquet reflects neighbourhood sensibilities - unpretentious, thoughtful, and seasonally attentive. Primrose Florist would arrange it with the same attention to scent, balance and longevity.
CRUSH ON YOU
£65.00
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DEVOTION
DEVOTION
£57.00
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EVERLASTING LOVE
EVERLASTING LOVE
£110.00
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This rounded, hand-tied bouquet celebrates autumn with an intense, comforting palette mounted against a plain white surface. Dominant deep red gerberas, their broad faces and dark centers, form immediate focal points while nearby burgundy and crimson roses-some unfolded, some in bud-lend a sense of timeless romance and texture. Bright, small yellow chrysanthemum sprays are woven liberally through the grouping, their compact, multi-petalled heads like tiny suns that lift the composition and create cheerful accents. Coral-pink roses and soft peach garden roses offer tender, blush notes that ease the transition between the deepest reds and the vibrant yellows, while orange-red alstroemeria with subtle striping add a lithe, sketched detail that keeps the eye moving. A variety of foliage-glossy deep-green leaves, softer lighter greens, and a few variegated blades-frames each bloom and adds volume, the different leaf textures catching light and shadow in a way that feels lush and three-dimensional. Several distinctive reddish-brown, oak- or maple-like leaves are deliberately inserted to heighten the seasonal story; their bronzed edges and lobed silhouettes bring an earthy, rustic character to the bouquet. The stems are gathered tightly into a visible, green bundle at the base, the hallmark of a skilled hand-tied technique. In this composition the combination of colour, scent, and texture reads like a warm autumnal embrace-appropriate for seasonal centrepieces, harvest celebrations in Primrose Hill, or as a comforting gift to mark a special moment in the cooler months.
FESTIVAL OF COLOURS
£54.50
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