Set crisply against a plain white background, this hand-tied bouquet looks like it has just been gathered from a series of elegant town-house gardens around Primrose Hill. The arrangement is rounded, lush, and abundant, with no gaps between the blooms, as if every flower has been placed with careful intention by an experienced local florist. Large, cloud-like hydrangeas in soft, powdery blue dominate the structure, their many tiny petals forming pillowy clusters that give a cool, tranquil base. Draped over and around these are generous peonies in multiple shades of pink, from delicate, almost porcelain blush to deeper rose and near-fuchsia, each head packed with intricate, ruffled petals that convey a sense of luxury and romance. Rising through this softness, sleek calla lilies in vivid coral-pink and magenta provide a striking vertical accent, their trumpet forms smooth and minimalist, like sculptural pieces placed within a painting. Interspersed amongst these heroes are petite spray roses in blush and pale cream, along with slightly larger garden roses in soft buttery yellow, adding fine points of colour and a more traditional English-garden charm. Cool, velvety leaves of silvery dusty miller and a scattering of deep green foliage frame the composition, lending contrast and texture to the overall pastel harmony. Though the stems are not fully visible, the dense, compact dome suggests they are bound tightly together, ready to be cradled on the walk from a Primrose flower studio to nearby homes around Gloucester Avenue and Fitzroy Road. The bouquet radiates celebration and heartfelt joy, ideal for weddings, anniversaries, or thoughtful same-day deliveries that bring a breath of early summer into any Primrose living room.
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A sumptuous, round bouquet is photographed upright against a pure white background, so that its pastel colours and intricate textures seem to float in the frame. At the centre and flowing outward, expansive heads of sky-blue hydrangea form gentle cushions of tiny blooms, giving the arrangement a soft, cloud-like foundation. Nestled against these cool blues, large peonies in varying shades of pink open in layered, ruffled spirals, some still cupped and others fully expanded, displaying the lush romance that makes them a favourite for Primrose weddings and celebrations. Piercing through the rounded mass, a handful of calla lilies in deeper coral-pink and rich fuchsia curve gracefully upward, their smooth, trumpet-shaped petals offering a sleek, contemporary contrast to the frill of peonies and hydrangeas. Weaving between the larger flowers are clusters of petite spray roses in blush pink, with a few creamy yellow blooms adding warmth and golden light, like early evening sun over Primrose Hill. Cool, silvery-green dusty miller foliage peeks through, its velvety leaves echoing the blue tones while softening the edges, supported by darker green leaves that add depth and a natural, garden-grown feeling. The bouquet appears freshly tied, brimming with life and scent, as though prepared that morning in a Primrose studio for delivery to nearby streets and café-lined corners. The overall impression is one of gentle joy and refined abundance, a floral embrace perfectly suited to birthdays, romantic gestures, or simply brightening a quiet flat with the colours and textures of a North London spring. A sumptuous pastel bouquet is captured against a bright white backdrop, allowing every subtle shade and texture to stand out with clarity, like fresh morning light over Primrose Hill. At its core, lush blush pink peonies are in full bloom, their many soft, ruffled petals forming rich, rounded flowers that look almost cloud-like. Tucked closely around them are generous clusters of sky blue hydrangea, each head made up of dozens of delicate florets, creating billowy mounds that lend the design a dreamy, floating quality. Threaded throughout the arrangement are petite spray roses in tender blush and pale yellow hues; some are still in tight, promising buds, while others gently unfurl, adding layers of tiny, romantic blooms and a sense of quiet unfolding. In contrast, a few hot pink calla lilies sweep through the bouquet with elegant curves, their smooth, trumpet-shaped petals catching the eye and adding a stylish, modern accent to the otherwise soft, nostalgic mix. At the edges, silvery Dusty Miller leaves, velvety and finely lobed, mingle with deeper green foliage, framing the pastel flowers with cool, textural greenery reminiscent of shaded garden borders off Fitzroy Road. The bouquet is composed into a full, round silhouette, every stem placed with practiced care so no blossom is lost. The combination of gentle pinks, serene blues, and creamy highlights creates an atmosphere of serenity and tender celebration, suited to marking milestones such as birthdays, Mother's Day gatherings in NW1, intimate anniversaries, or simply sending a message of affection and comfort to someone you love in the Primrose area, with all the quiet grace of a thoughtfully crafted floral gift. The bouquet in this image appears as a dreamy, pastel cloud of flowers, so full and intertwined that no background is visible, only a tapestry of pink and blue petals glowing softly like the sky above Primrose at dusk. Prominent in the design are lush pink peonies, their many layers of ruffled petals tumbling outward in shades from barely-there blush to a deeper, more confident rose-pink, creating an impression of indulgence and heartfelt affection. Cradling and surrounding these peonies are rounded clumps of sky-blue hydrangeas, each made up of countless tiny petals that together form billowy cushions of cool colour, offering a refreshing contrast that calms the richness of the pinks. Threaded gracefully through this softness are several calla lilies in a bolder rose-pink, nearly fuchsia hue, their long, trumpet-shaped blooms sleek and smooth, catching highlights along their waxy surfaces and adding a touch of contemporary flair. Smaller blush roses nestle between the larger flowers, some still tight and hopeful in bud form, others slightly parted, hinting at the full blooms to come. Fine touches of silvery-green foliage, reminiscent of eucalyptus or dusty miller, slip in at the edges, introducing a gentle, airy texture that lifts the composition. The light is soft and even, as though streaming through a calm Primrose studio, revealing every curve and fold of petal without casting strong shadows. The overall mood is one of tender celebration and quiet joy, the kind of bouquet you might send for an anniversary, a baby shower, or a heartfelt congratulations delivered to a friend's flat near Primrose Hill, carrying with it a sense of hope, beauty, and thoughtfully crafted design.

SUGAR VELVET£110.00

  • Handcrafted by Your Local Florist
  • Freshly Made to Order
  • Delivered by Hand, Not Courier
  • Guaranteed to Impress
  • Same-Day Delivery - order by 3PM for delivery today
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Sugar Velvet is a luxurious hand-tied bouquet from Primrose Florist in Primrose, designed to capture the soft romance of the season. This elegant arrangement blends rich purple calla lilies, dreamy blue hydrangea, lush pink peonies and delicate pink sprayed roses for a truly show-stopping gift. Each stem is carefully selected for quality and freshness, then arranged by our expert florists to create a bouquet that feels both modern and timeless.

Perfect for birthdays, anniversaries, thank-yous or just because, Sugar Velvet is made to brighten their day the moment it arrives. We deliver most blooms in bud so you can enjoy watching them open and reveal their full, velvety colour over several days. With our 5-day freshness guarantee, you can send with confidence, knowing your flowers will look beautiful for longer.

Next day flower delivery is available across the UK on orders placed before 4 pm, making Sugar Velvet ideal for those last-minute surprises. As some flowers are seasonal, we may occasionally substitute blooms with similar colours and styles of equal or higher value, ensuring your bouquet always looks full, balanced and premium. Order Sugar Velvet today from Primrose Florist and send a truly memorable floral gift.
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  • Google * * * * *

    Loved every aspect of this purchase. Gorgeous flowers!

    E
  • Google * * * * *

    The bouquet was a perfect gift and everyone loved it.

    G
  • Google * * * *

    The flowers were vibrant and lasted well beyond the promised time.

    L
  • Google * * * * *

    Such a beautiful arrangement, perfect for any occasion.

    O
  • Google * * * *

    The flowers were perfectly arranged and very fresh.

    I
  • Google * * * *

    A delightful bouquet with stunning colors and excellent freshness.

    J
  • Google * * * *

    Very fresh flowers and the arrangement was stunning.

    L

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