Summer Collection
Presented on a stark white background, this lush, hand-tied bouquet balances exuberance and refinement with a florist's eye for contrast. Bright magenta Gerbera daisies take centre stage, their wide, cheerful faces and closely packed petals providing an immediate lift; each daisy's dark centre gives a graphic point of focus against the vivid petals. Interwoven are creamy white roses, their soft, velvety layers opening in gentle spirals that slow the visual tempo and lend a classic, almost heirloom grace. Threads of deep purple Alstroemeria (Peruvian lilies) weave through the composition, their slightly elongated trumpet petals and subtle speckling introducing depth and a delicate, articulated texture. Rich green foliage-both broad glossy leaves and slimmer, linear forms-creates a verdant scaffold, catching light and offering a cool, fragrant contrast to the sweeter rose notes. The arrangement sits in a clear glass vase whose rim and faint stem shapes are visible at the base, grounding the bouquet while the studio light flattens the background to pure white so the colours read strong and true. As a florist who works locally around Primrose Hill and Chalk Farm Road, I picture this piece brightening a table at a small gathering or sent as a joyful surprise to a neighbour; it carries the freshness suited to morning deliveries and the visual confidence for event styling. Primrose Florist would describe it as a versatile, hand-crafted selection that speaks of celebration, thoughtful appreciation, or gentle consolation depending on the occasion.
MESMERIZING HARMONY
£49.00
Buy now
As I compose this vibrant bouquet in our Primrose studio overlooking Regent's Park, I'm drawn to the interplay of gentle blush gerberas and romantic pink roses, each flower freshly cut and brimming with promise. The blooms are gathered in a slender glass vase, stems visible in clear water, echoing the natural beauty found along the mews near Primrose Hill. Soft pinks blend like a watercolour painting, highlighted by striking pops of deep violet statice-textural and bold, suggesting both celebration and poise. The bouquets' greenery forms a lush, abundant base, crisp and fragrant, reminiscent of garden walks on Chalcot Road after a rain. The lightness of the arrangement brings an uplifting mood, ideal for welcoming a new baby in the neighbourhood, congratulating a friend on Fitzroy Road, or simply adding a note of optimism. Each floral choice reflects our commitment to careful artistry and thoughtful detail at Primrose Florist. Bathed in gentle natural light, the blooms radiate a quiet glow, their delicate forms inviting study and appreciation. This bouquet promises joy and warmth with every petal-a perfect gift to brighten homes and hearts across Primrose.
PINK DAZE
£49.00
Buy now
Bathed in soft daylight, a magnificent hand-tied bouquet of vibrant Gerbera daisies sits gracefully in a sparkling glass vase, reflecting the artistry synonymous with Primrose's local florists. The arrangement is a joyful tapestry of golden yellow, fiery orange, and lush fuchsia blooms, each surrounding a dramatic deep brown center that draws the eye inward. Tucked among the blossoms, fresh green leaves add movement and dimension, their natural sheen reminiscent of early mornings near Primrose Hill Park. The bouquet is enveloped in a layer of earthy kraft paper, subtly textured to resemble the handmade wares found at local artisan markets, and further embraced by clear, crinkled cellophane. The glass vase reveals sturdy stems immersed in water, while a simple string of natural jute ties the bouquet together, suspending a white card etched with a stylized rose. This thoughtfully arranged bouquet evokes feelings of gratitude and celebration, and its bold colors and lush presentation make it an ideal gift for residents in Primrose celebrating birthdays, "just because" moments, or welcoming spring into their homes. The overall effect is one of abundant joy and freshness-an unforgettable representation of neighborhood charm and floral expertise that conveys both care and heartfelt emotion.
SUNNY GARDEN
£49.00
Buy now
A luxurious, densely packed rose bouquet photographed on a pure white background, described with the care of a local florist from Primrose. The shape is classic and rounded, composed of plush hybrid tea roses alongside sprays of smaller roses and compact buds that give rhythmic texture and movement. The palette is vivid: cheerful yellow roses brighten the composition, creamy ivory blooms lend softness, and an elegant spectrum of pinks - from pale blush through saturated magenta to lively bicoloured pink-and-white - provides layered interest. Deep burgundy and true red clusters anchor the arrangement with romantic intensity. Interspersed glossy ruscus-like greenery offers a rich, dark counterpoint that lifts each hue. The stems are neatly gathered and wrapped with a wide, brilliant red satin ribbon tied into a prominent bow; long tails trail downward, and a small white gift tag tucked into the knot reads "Happy Holidays" beside a stylised logo. The bouquet's textures are varied - the satiny petals of mature roses, the firmer shape of buds, and the sleek sheen of leaves - and under soft studio lighting the colours read bright and clean. A faint citrusy, fresh rose fragrance seems to thread through the arrangement, evoking morning walks across Primrose Hill and market trips to nearby Gloucester Avenue. Prepared with practical care for delivery, this piece is ideal for seasonal celebrations, anniversaries, or to say thank you, and is available from Primrose Florist with local delivery across the Primrose neighbourhood and surrounding streets.
CRAZY IN LOVE
£69.00
Buy now
An expertly gathered bouquet of deep pink roses paired with pristine white lily buds rests in a clear glass vase, the arrangement lit by soft, even light that highlights textures and scent in equal measure. The roses are the visual anchor: generous, fully opened blooms in layered shades from soft blush to a concentrated fuchsia at the heart, petals arranged so each curl and vein reads like silk. Interspersed are stately white lilies - several still tightly closed, several just revealing their slender trumpets - a contrast of promise and presence that adds graceful vertical lines to the rounded rose heads. A generous mix of foliage - large glossy leaves, finer green sprigs, and smaller rounded leaves - frames the flowers and gives the bouquet a lush, garden-fresh backdrop; occasional small stems of darker burgundy or reddish-brown add a whisper of texture and shadow. The vase is a classic clear glass shape with a slightly narrowed base; through the transparent water the crisp, green stems lie neat and orderly, reinforcing the sense of freshness. This piece reads as both a joyful gift and a quiet gesture: perfect for celebrating a birthday or saying thank you, and especially suited to a home in Primrose or a flat overlooking Regent's Park. Crafted with the attentive hand of a local flower studio, this bouquet reflects neighbourhood sensibilities - unpretentious, thoughtful, and seasonally attentive. Primrose Florist would arrange it with the same attention to scent, balance and longevity.
CRUSH ON YOU
£65.00
Buy now
There's a gentle story whispered from this lush bouquet-one reflective of Primrose's harmonious blend of vibrant city life and tranquil open spaces. The central focus is several pale lavender roses, each bloom tenderly opening as if coaxed by soft spring sunlight filtering through leafy avenues near Primrose Hill. Surrounding the roses are playful arcs of vivid pink Gerbera daisies, their broad faces and inky heart centres projecting a joyous energy that effortlessly uplifts the mood, just like a bustling morning along Gloucester Avenue. Deep magenta and plum-hued chrysanthemums intermingle, adding a velvety, almost tactile contrast, their rich intensity reminiscent of flower stalls at the local farmers' market. Wisps of delicate white baby's breath are scattered throughout the bouquet, coronating the arrangement with an ethereal, cloud-like effect and evoking the breezy clarity of a Primrose Hill skyline after rain. Glossy, dark green foliage provides a fresh backdrop, its verdant edges peeking between the abundant petals with a natural ease. The flowers are gathered in a crackle-textured, clear glass vase, which catches and scatters the light in a way that feels both rustic and distinctly elegant. The vase is secured with a simple twine and finished with a classic, unadorned white tag-a canvas for personal greetings, perhaps meant for a cherished friend on Regent's Park Road. Ideal for celebratory moments, thinking-of-you gestures, or simply to brighten a Primrose home, this bouquet radiates both festive cheer and a personal, crafted touch unique to local North London florists.
DAY BRIGHTENER
£55.00
Buy now
DEVOTION
DEVOTION
£57.00
Buy now
A lush, rounded bouquet of mixed roses is photographed on a pure white background, described with the care of a local florist from Primrose Florist who knows Primrose's streets and markets well. The eye is drawn to generous, fully opened roses in soft pastel pink and creamy white, their layered petals revealing delicate texture and a quiet elegance. Vivid magenta-pink or deep fuchsia roses punctuate the arrangement with cheerful intensity, while a handful of lavender roses lends a soft, cool contrast that feels both modern and romantic. Interspersed among the larger blooms are clusters of small spray roses - mostly creamy with hints of pale yellow - that add dainty volume and a subtle, lace-like pattern across the bouquet's surface. Dark, glossy leaves, likely ruscus or salal, are artfully woven through the heads, their long, spear-shaped forms offering freshness and structure against the floral colours. The stems are tightly gathered and finished with a wide, pale pink satin ribbon tied into a full, reflective bow; the ribbon's smooth sheen and trailing loops give a sense of careful craftsmanship and celebration. In soft studio light the petals show gentle shadows and highlights, making every curl and fold readable. The composition radiates warm affection - ideal for sending love, thanks, or congratulations - and it's well suited to same-day delivery within Primrose Hill, Gloucester Avenue and the surrounding Camden streets where customers often choose hand-tied roses for meaningful moments.
GLAMOUR
£67.00
Buy now
An elegant floral study presented against a pure white backdrop, the bouquet combining sculptural serenity with romantic punctuation. Dominating the centre is a single, expansive creamy-white oriental lily, its satiny petals unfurling with graceful symmetry to reveal delicate pale yellow stamens and a soft green pistil - a calm, luminous focal point. Encircling this main bloom are numerous lily buds in tones of lime-green and soft yellow, some poised tightly closed and others hinting at the next stage of bloom, creating rhythm and promise across the arrangement. Interspersed among the lilies are clusters of small, velvety red roses, each bud a compact, passionate counterpoint to the lilies' cool purity. The floral mass is supported by an abundant assortment of foliage: broad, dark green lily leaves for structure, long, arching palm fronds that cascade like a gentle breeze, and rounded eucalyptus leaves in silvery-green that add a refined, muted texture. The whole composition sits in a clear cylindrical glass vase, the pale green stems visible through crisp water, and photographed in bright, even studio light that emphasizes colour and form. Imagine this bouquet on a mantel near Regent's Park or as a polished centrepiece after a walk through Chalk Farm; it radiates feelings of celebration, admiration, and thoughtful elegance without excess, suitable for anniversaries, heartfelt congratulations, or a refined romantic gesture.
INSPIRATION
£65.00
Buy now
A close-knit bouquet of about twenty-four pink roses rests in a simple, clear glass vase, its rounded mass of blooms immediately conveying warmth and thoughtful intent. Each rose is at a generous stage of bloom: tight spirals at the center deepen into almost magenta tones, graduating to softer blush and creamy edges that catch the light. The cluster forms a plush, domed profile, where the repetition of rose heads creates a rhythmic, reassuring softness. Interspersed among the flowers, rich green leaves provide contrast and depth, their smooth surfaces punctuating the sea of pink. The curved vase tapers gently in the middle and reveals the straight, freshly cut stems submerged in water, lending a sense of purity and care to the presentation. Lighting is bright and neutral, making the layers of petals show subtle highlights and shadowed folds as if touched by a cool morning breeze on a walk up to Primrose Hill park. Imagining the scent brings a faint, tea-like sweetness layered with green notes, a fragrance that would drift gently along Chalk Farm Road on a spring day. This arrangement feels perfectly suited to moments of celebration - anniversaries, Mother's Day, proposals - or simply as a heartfelt gesture to bring comfort and joy. The workmanship reflects local floral expertise familiar with the quiet elegance appreciated by neighbours around Regent's Park and Camden, marrying classic romance with clean, modern styling.
LOVE IN THE AIR
£64.00
Buy now
A luminous cluster of vibrant pink oriental lilies stands tall in a clear glass vase, pictured against a clean white studio surface to emphasise colour and form. The arrangement presents a generous halo of large, six-petalled blooms in a rich spectrum from rosy pink to fuchsia, each blossom curving into an almost sculptural star shape; their centres glow chartreuse-yellow that gently fades to creamy white, setting off the intense outer tones. Dark, wine-coloured stamens dusted with pollen punctuate the open faces, while numerous elongated buds-some with pale green tips, others tightly furled in deep pink-hint at days of unfolding beauty. Glossy, lanceolate leaves and sturdy upright stems create a verdant framework, and the transparent vase, with its glimpse of trimmed stems and clear water, signals fresh handling and considered construction. Controlled studio lighting brings out the petal texture, the satin sheen of the surfaces, and soft reflections on the glass without distracting from the flowers themselves. As a local florist attuned to Primrose and nearby Camden markets, Primrose Florist often composes bouquets like this for births, Mother's Day, and thoughtful get-wells; the arrangement reads as both celebratory and soothing. Imagine it set on a kitchen island near Gloucester Avenue, filling a compact city flat with scent and colour-an arrangement chosen by hands who know the neighbourhood and understand how a single vase can lift an everyday room.
VIBRANT DELIGHT
£60.00
Buy now
Envision holding this exceptional floral creation from a beloved Primrose florist-its velvety red roses and regal chrysanthemums radiate warmth, their colour reminiscent of sunsets over Primrose Hill. Peach and apricot-toned roses add a mellow luminescence, gently softening the deep reds while echoing the pastel charm of the area's iconic townhouses. Clouds of gypsophila nestle throughout, their dainty white blossoms evoking the joyful blur of a local spring fair. Robust green foliage encircles the arrangement, infusing vitality and an earthy aroma that bring to mind strolls through nearby Regent's Park. Thick stems dip into sparkling water inside a clear round vase, magnifying the sense of freshness and the promise of longevity. Every element feels meticulously chosen and thoughtfully placed, resulting in a harmonious spread that would shine as the central feature for a celebration, a birthday gathering in Primrose, or a private anniversary dinner at home. Subtle notes of greenery and rose sweetness rise from the bouquet, uplifting the ambience with natural elegance. This is a bouquet that doesn't just brighten a table, but fills the air with a quiet congratulation or a heartfelt embrace, bespoke to this storied corner of London.
WONDROUS BLOOMS
£50.00
Buy now
Birthday Occasions Autumn Variety Wedding More