LILIES
BE MY HERO
BE MY HERO
£85.00
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Set against a clean, white studio-style background, this exuberant bouquet glows with the kind of colour you might spot brightening a Primrose café window near Regent's Park Road. At its centre sit several large Vanda orchids in saturated fuchsia-purple, their wide, almost wing-like petals dusted with intricate speckles that give them an exotic, tropical poise. Nestled closely around them are tightly formed orange roses, each rosette a rich swirl of fiery tangerine and amber, while clusters of blush and pastel pink roses, from dainty buds to half-open blooms, soften the palette with a gentle, romantic charm. Rising above and threading through the design, elongated calla lilies in toned-down plum and mauve arch with quiet elegance, their smooth, fluted trumpets adding a modern sculptural line. A generous mass of foliage grounds the bouquet: silvery eucalyptus fronds mingle with deeper green leaves to create a cool, verdant cushion, catching the light with subtle variations of texture from matte to lightly glossy. Dotted throughout, small tufts of lavender-hued filler flowers and delicate green sprigs give a sense of movement and garden-like intricacy. The stems are gathered and tied in a classic hand-tied finish, revealing careful craftsmanship and an eye for balance and proportion. The bouquet feels lush, contemporary, and celebratory-an arrangement that would look at home in a Primrose Hill townhouse, a Camden studio, or a cosy flat overlooking the canal-equally suited to birthdays, congratulations, or simply sending a burst of colour and fragrance across NW1 with a same-day local flower delivery.
BALI DREAM
£95.00
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Set against a crisp white backdrop, this elegant, round hand-tied bouquet glows with the same soft, romantic energy you might feel wandering through the streets around Primrose Hill at golden hour. Generous light pink peonies open wide at the centre, their layers of silky, ruffled petals overlapping in gentle folds that invite the fingertips and suggest the fragrance of early summer. Around them, light blue hydrangeas create a cool, pillowy cushion, each small floret blending into a cloud of powdery blue that balances the warmth of the pinks. Here and there, deep violet-purple Vanda orchids emerge like rare gems, their broad petals patterned with distinctive speckles, giving the arrangement a touch of luxury that feels perfectly at home near Regent's Park and the colourful terraces of Chalcot Square. Curving through the design, sleek fuchsia calla lilies offer a contemporary flourish, their sculpted trumpet forms and slightly darker centres lending movement and drama. Threaded gently between these statement flowers are petite blush pink spray roses, opening into tiny rosettes that add detail and a sense of old-fashioned romance. A frame of lush dark green foliage mingles with silvery-green dusty miller, whose soft, velvety leaves add a quieter, muted tone, much like the calm of early morning above the city skyline from Primrose Hill. The visible stems, neatly gathered and tied by an expert local florist, affirm that this is a thoughtfully crafted piece. The bouquet radiates a feeling of celebration and tenderness, ideal for same-day delivery to mark birthdays, proposals, or intimate gatherings in the Primrose and Camden area.
COSTA DEL MAR
£114.00
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LOVE YOU MER-LOT TOP
LOVE YOU MER-LOT
£64.00
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SANTORINI DREAM
SANTORINI DREAM
£119.00
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A round, luxuriously full bouquet is captured upright against a bright white background, every bloom sharply defined as if lit by soft studio light from a Primrose florist's workbench. Puffy clusters of powder-blue hydrangeas create the base, their countless tiny petals overlapping to form a cloud-like cushion that anchors the arrangement. Resting on this cushion are opulent peonies in varied shades of pink, from the palest ballet-slipper blush to more vivid raspberry and rose, each flower densely layered and delightfully ruffled, suggesting movement even in stillness. Slender stems of calla lilies rise through the peonies and hydrangeas, their smooth, trumpet-shaped blooms shaded in coral and magenta, bringing vertical grace and a contemporary twist that contrasts beautifully with the softer textures around them. Scattered throughout are small spray roses in shell-pink and creamy yellow, some fully opened, others just beginning to unfurl, adding a sense of tenderness and romantic detail like blooms gathered from the gardens around Primrose Hill and Regent's Park. Cool, silvery dusty miller foliage and rich green leaves frame the flowers, giving depth, texture, and a slightly whimsical, garden-picked feel. Though the stems are mostly hidden, the rounded, tightly composed silhouette suggests a hand-tied bouquet, freshly finished and ready for delivery to homes and studios across NW1. The mood of the design is joyful yet refined, perfect for celebrating engagements, new babies, or special dinners in Primrose, evoking the feeling of a bright spring day when blossoms and soft colours fill the local streets and parks.
SUGAR VELVET
£110.00
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An expertly gathered bouquet of deep pink roses paired with pristine white lily buds rests in a clear glass vase, the arrangement lit by soft, even light that highlights textures and scent in equal measure. The roses are the visual anchor: generous, fully opened blooms in layered shades from soft blush to a concentrated fuchsia at the heart, petals arranged so each curl and vein reads like silk. Interspersed are stately white lilies - several still tightly closed, several just revealing their slender trumpets - a contrast of promise and presence that adds graceful vertical lines to the rounded rose heads. A generous mix of foliage - large glossy leaves, finer green sprigs, and smaller rounded leaves - frames the flowers and gives the bouquet a lush, garden-fresh backdrop; occasional small stems of darker burgundy or reddish-brown add a whisper of texture and shadow. The vase is a classic clear glass shape with a slightly narrowed base; through the transparent water the crisp, green stems lie neat and orderly, reinforcing the sense of freshness. This piece reads as both a joyful gift and a quiet gesture: perfect for celebrating a birthday or saying thank you, and especially suited to a home in Primrose or a flat overlooking Regent's Park. Crafted with the attentive hand of a local flower studio, this bouquet reflects neighbourhood sensibilities - unpretentious, thoughtful, and seasonally attentive. Primrose Florist would arrange it with the same attention to scent, balance and longevity.
CRUSH ON YOU
£65.00
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Set against a clean white backdrop, this opulent hand-tied bouquet appears as though it has just been lifted from a Primrose florist's workbench, every stem chosen with care. At its core, sumptuous crimson red roses draw the eye, their velvety petals layered in tight, classic spirals that speak of deep affection and timeless romance. Surrounding them, elegant pink lilies open in star-shaped blooms, their wide petals gently curling back to reveal pale throats and delicate stamens dusted with pollen, while a few tall buds remain closed, holding the promise of fresh colour in the days to come. Cushions of soft white blossoms, like ruffled hydrangea or generous carnations, form a luxurious base that feels cloud-soft and full, lending both structure and an airy lightness to the composition. In the centre, a vivid lime green globe of textured dianthus or "Green Trick" carnation adds a striking, contemporary accent, its fine tendrils almost moss-like in their intricate detail. Wisps of light pink astilbe reach outward in feathery arcs, giving the bouquet a graceful sense of height and movement, reminiscent of gentle mist rising over the nearby Primrose Hill park on an early morning. Threaded between the main flowers are small clusters of fuchsia and lavender filler blooms, providing flashes of jewel-like colour that invite a second look. Rich, dark green leaves punctuate the design, grounding the brighter tones and enhancing the impression of freshly gathered garden flowers. The visible stems are expertly aligned and tied with a slim deep red ribbon, clearly marking this as a hand-crafted gift bouquet. Radiating joy, celebration, and romantic warmth, it feels perfect for same-day delivery to mark birthdays, engagements, or heartfelt thank-yous across Primrose and neighbouring streets.
HEY GORGEOUS
£65.00
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This arrangement presents itself as a layered story of texture, scent, and shape set in a simple clear vase that exposes the stems and the quiet architecture beneath. The composition is anchored by sculptural white calla lilies whose smooth, porcelain-like trumpets lift with graceful confidence; their pale yellow spadices give a small, warm centre to each bloom. Interspersed behind and between them, tall white stock provides soft vertical clusters of tiny florets, adding a pillowy texture that balances the stronger silhouettes. Luxurious deep magenta peonies punctuate the work - two large, fully opened peonies reveal dense, ruffled petals that feel velvety to the touch, while a tighter bud hints at another day of unfolding. A solitary creamy white rose sits low in the grouping, its concentric petals offering a timeless note of tenderness. Sprays of delicate baby's breath drift through the bouquet like a gentle mist, and varied green foliage - from delicate ferny fronds to broader glossy leaves - creates depth and a lush backdrop. The overall scent is a faint mingling of cool calla and honeyed peony. As a florist who often walks past Primrose Hill Park and picks seasonal stems from local markets, I imagine this arrangement resting on a windowsill there, radiating quiet celebration for birthdays, small engagements, or a thoughtful housewarming gift.
HOPELESS ROMANTIC
£65.00
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An elegant floral study presented against a pure white backdrop, the bouquet combining sculptural serenity with romantic punctuation. Dominating the centre is a single, expansive creamy-white oriental lily, its satiny petals unfurling with graceful symmetry to reveal delicate pale yellow stamens and a soft green pistil - a calm, luminous focal point. Encircling this main bloom are numerous lily buds in tones of lime-green and soft yellow, some poised tightly closed and others hinting at the next stage of bloom, creating rhythm and promise across the arrangement. Interspersed among the lilies are clusters of small, velvety red roses, each bud a compact, passionate counterpoint to the lilies' cool purity. The floral mass is supported by an abundant assortment of foliage: broad, dark green lily leaves for structure, long, arching palm fronds that cascade like a gentle breeze, and rounded eucalyptus leaves in silvery-green that add a refined, muted texture. The whole composition sits in a clear cylindrical glass vase, the pale green stems visible through crisp water, and photographed in bright, even studio light that emphasizes colour and form. Imagine this bouquet on a mantel near Regent's Park or as a polished centrepiece after a walk through Chalk Farm; it radiates feelings of celebration, admiration, and thoughtful elegance without excess, suitable for anniversaries, heartfelt congratulations, or a refined romantic gesture.
INSPIRATION
£65.00
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A generous cluster of oriental lilies, arranged with considered balance, fills the photograph: pristine, creamy white flowers sit alongside deep pink to fuchsia lilies, creating a rich, two-tone palette that feels both joyful and sophisticated. Many of the white blossoms are open wide, their petals soft and slightly ivory with a pale green-yellow throat, exposing delicate stamens dusted with fine anthers; the pink lilies show velvety surfaces and lighter veining toward their centres, while several elongated buds remain tightly furled, promising staged blooms in the days ahead. Dark green, lanceolate foliage threads through the grouping, offering structural rhythm and a verdant contrast that enhances the petals' luminosity. The arrangement is set in a modest clear glass vase visible at the lower centre of the frame, where neatly trimmed stems and clear water underscore the careful florist craft and fresh condition of the stems. Bright, even studio lighting sculpts the petals and casts a gentle sheen across the leaves, making the bouquet read as tactile and alive. The overall mood is one of elegant celebration-suitable for a Mothers Day table, a refined anniversary gift, or to lift a flat on Regents Park Road with classic floral scent. As practiced florists in the Primrose neighbourhood I imagine delivering this to cafes near Chalk Farm Road or to customers browsing around Primrose Hill; the image conveys freshness, texture, and the quiet expertise local clients trust at primrosehillflorist.co.uk.
MARVELOUS BLOOMS
£63.00
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From an overhead view, this richly textured autumn bouquet reads like a small, cultivated meadow: voluptuous orange Asiatic lilies take centre stage with their graceful, trumpet-like petals fully opened, surrounded by numerous tight buds that promise staggered blooms. Vivid orange and deep burgundy Gerbera daisies intersperse through the arrangement, their bold, circular forms giving cheerful punctuation against the softer shapes. Creamy white Lisianthus peep through with ruffled, paper-soft petals that cool and soften the palette, while dusty purple Astrantia offers lace-like clusters that add air and refinement. Interspersed foliage ranges from fresh bright green leaves to large, deeply lobed reddish-brown leaves reminiscent of oak, which anchor the composition in autumn's tactile vocabulary. The bouquet is photographed on a pure white field of light, so colours appear saturated and the textures-from the lilies' silk-sheen petals to the slightly papery oak leaves-are highly legible. This arrangement feels both abundant and intentionally crafted, the dense, rounded silhouette suggesting a hand-tied design meant to sit proudly on a table. A florist working in Primrose would imagine it delivered fresh, still cool to the touch, a seasonal gift appropriate for Thanksgiving or a birthday in the colder months; locally it would pair beautifully with walks through nearby Regent's Park or a cosy supper after a visit to the market on Gloucester Avenue. Prepared by experienced hands and available for same-day delivery across Primrose, it reads as warm, festive, and reassuringly fresh.
NATURE'S PALETTE
£74.50
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This upright, hand-tied bouquet celebrates the simplicity of white with a composed, airy charm that feels both timeless and intimate. At the centre, a generous mound of bright white chrysanthemum blooms - daisy-like, with layers of narrow petals radiating from distinct sunny yellow centres - creates an approachable, cheerful focal point. Nestled among those are elongated lily buds in a pale green-yellow, some marked with faint stripes; a few are still closed, their taut forms suggesting the quiet anticipation of petals about to unfurl. Whisper-thin clouds of baby's breath (Gypsophila) are woven through the larger flowers, lending a soft, misty texture that lightens the visual weight and creates gentle transitions between blooms. Rich dark-green foliage frames and supports the composition, the glossy leaves offering contrast and depth to the white palette. The bouquet is wrapped with intent: an inner layer of crinkled brown kraft paper gives a rustic, tactile base, while an outer clear cellophane sheath adds protection and a subtle gleam; the wrapping is neatly gathered and tied at the stems, forming a tidy, portable stand. As a florist serving the Primrose neighbourhood and delivering across Primrose Hill, Gloucester Avenue and nearby Camden streets, Primrose Florist often chooses this arrangement for its versatility - suitable for a heartfelt thank-you, a calm get-well wish, a modest celebration, or a respectful sympathy offering. In soft morning light the composition reads as pure and thoughtful, with a faint grassy-cleansing scent and an overall impression of attentive craft and local care.
PURE ELEGANCE
£65.00
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There is an undeniable calm precision to this abundant spray of white lilies, presented in a classic clear glass vase against an immaculate white background. The blooms are densely grouped yet airy, each blossom made of multiple smooth, overlapping petals that unfurl from a soft, creamy-green throat into a pristine white outer surface, conveying freshness and sculpted elegance. Several flowers are fully open, their interiors exposing long, slender stamens-pale green-yellow filaments topped with darker brown anthers-that add fine, organic detail and a tactile sense of depth. Between the blossoms, generous, glossy deep-green leaves arc and weave, their pointed forms creating contrast and visual rhythm while emphasizing the bouquet's fullness. The vase's flared neck and clean waterline reveal neatly trimmed stems, pale green and steady, the whole assembly suggesting careful handling and peak bloom. The lighting is even and gentle, letting the whites read bright without glare and highlighting the lilies' satiny surface and faint cream shading within each throat. This arrangement reads as both a statement of refined taste and a vessel for memory-appropriate for a peaceful living room on a soft Primrose Hill afternoon or as a thoughtful sympathy gesture for a nearby chapel. The scent is implied: a soft, sweet fragrance that calms the space rather than demands it, an olfactory whisper that complements the visual serenity.
STRIKING BEAUTY
£65.00
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A carefully crafted wicker basket of fresh white and green flowers is photographed against a clean white background, capturing the gentle, timeless style often favoured by Primrose Hill residents. The basket itself is light brown and closely woven, with a sturdy handle rising over the display. Around its base, a red and white gingham ribbon is tied into a neat bow, the crisp checks lending a nostalgic, countryside feel that contrasts beautifully with the polished London setting. Inside, numerous lily buds in soft creamy white and pale green stand tall, some still wrapped tight, others beginning to peel back their petals, hinting at fragrance and full bloom in the days ahead. Beside them, open white Gerbera daisies with dark centres offer bright, daisy-like faces, adding a sense of joy and clarity. Ruffled lisianthus blossoms in white and light green nestle between the larger flowers, their layered petals creating a gentle softness and sense of movement. A smooth white calla lily curves elegantly among the stems, while smaller spiky white and green chrysanthemum-style flowers tuck into the gaps, giving the arrangement a plush, abundant look. The flowers are framed by an array of green foliage: round eucalyptus leaves with a silvery-blue tone, variegated trailing greenery, and deeper green leaves that provide structure and contrast. The light in the image is soft and even, allowing the whites to glow without harshness. This basket feels perfect for an anniversary surprise delivered nearby on Regent's Park Road or Chalcot Road, a refined yet comforting piece that speaks of new beginnings, quiet celebration, and heartfelt gratitude.
SWEET MOMENTS BASKET
£65.00
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A densely packed, joyful bouquet photographed on a crisp white background, designed to read as both exuberant and thoughtfully composed for the Primrose neighbourhood. Dominant yellow Asiatic lilies reach upward-some opened fully to show their speckled petals and stamens, others closed as elongated buds that suggest unfolding promise-while soft lavender roses nestle nearby, their velvety spirals providing a cool, romantic counterpoint and a gentle fragrance that drifts through the arrangement. Bright orange Gerbera daisies, with their broad, flat petals and darker centres, scatter warmth across the composition, complemented by chartreuse-green button chrysanthemums that form plush, textured mounds and fill the bouquet with verdant volume. Tiny globe-like orange and golden-yellow accents add playful punctuation and a prickly, tactile quality, and several blue-grey Eryngium thistles interrupt the warm palette with their spiky, architectural forms, creating a modern twist against the soft blooms. Multiple layers of foliage-glossy, broad lily leaves and finer filler greens-unify the elements and create depth from front to back. Soft, even lighting emphasises the varied textures and the bouquet's rounded silhouette. Crafted with the attentive hand of a local florist, this arrangement suits celebrations, thoughtful congratulations, or a bright bedside gift for someone strolling through Gloucester Avenue or visiting Camden Market. Primrose Florist prepares this style for local delivery across Primrose, Regent's Park and nearby streets, presenting a versatile bouquet that balances colour, scent and structural artistry.
TROPIC GETAWAY
£64.00
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An artist's arrangement presented against clean white space, this bouquet balances theatrical colour with tender detail: large, fiery orange-red Asiatic lilies dominate the view, their speckled faces and visible stamens creating an immediate focal point, while unopened buds add a sense of future unfolding. Nestled among them, vivid red Gerbera daisies supply a bold, circular rhythm-petals fanning outward from dark centers that ground the composition-while blush-pink roses soften the overall effect, their layered petals folding in on themselves like small, private vows. Tiny clusters of bright red hypericum berries glint like beads threaded across the arrangement, bringing playful texture and a jewel-like quality that catches the light. The greenery is generous and varied-broad, solid leaves form a verdant canvas, variegated foliage introduces pale green and cream accents, and slender lily leaves give vertical movement. The bouquet's full, rounded silhouette is the result of considered placement and skilled hand-tying; elements overlap and breathe, creating pockets of shadow and highlight that reveal each flower's unique surface, from the papery sheen of lilies to the velvet softness of roses and the glossy, almost ceramic finish of the berries. In a calm morning light the scent would be a nuanced blend of sweet rose and a faintly spicy lily note. This composition reads as a joyful, confident statement-an ideal gift for celebratory moments or as a striking centrepiece for gatherings in Primrose or nearby Chalk Farm.
TROPICAL OASIS
£64.50
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A luminous cluster of vibrant pink oriental lilies stands tall in a clear glass vase, pictured against a clean white studio surface to emphasise colour and form. The arrangement presents a generous halo of large, six-petalled blooms in a rich spectrum from rosy pink to fuchsia, each blossom curving into an almost sculptural star shape; their centres glow chartreuse-yellow that gently fades to creamy white, setting off the intense outer tones. Dark, wine-coloured stamens dusted with pollen punctuate the open faces, while numerous elongated buds-some with pale green tips, others tightly furled in deep pink-hint at days of unfolding beauty. Glossy, lanceolate leaves and sturdy upright stems create a verdant framework, and the transparent vase, with its glimpse of trimmed stems and clear water, signals fresh handling and considered construction. Controlled studio lighting brings out the petal texture, the satin sheen of the surfaces, and soft reflections on the glass without distracting from the flowers themselves. As a local florist attuned to Primrose and nearby Camden markets, Primrose Florist often composes bouquets like this for births, Mother's Day, and thoughtful get-wells; the arrangement reads as both celebratory and soothing. Imagine it set on a kitchen island near Gloucester Avenue, filling a compact city flat with scent and colour-an arrangement chosen by hands who know the neighbourhood and understand how a single vase can lift an everyday room.
VIBRANT DELIGHT
£60.00
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This refined, tall arrangement reads like a painted study of blue and white - curated with an experienced hand and a local eye. Central to the piece is a dense globular mass of deep blue hydrangeas, each tiny floret forming a lush, tactile surface that feels almost cloudlike. Nestled around the lower and outer edges are creamy white roses, their layered petals folding inward in a reassuring, tactile rhythm that softens the hydrangeas' boldness. Rising above, several white calla lilies extend with an elegant, architectural sweep; their trumpet-shaped blooms catch the light and introduce a satin sheen that contrasts beautifully with the hydrangea texture. Interspersed among these are taller sprays of white snapdragon or stock, lending vertical interest and a delicate, botanical punctuation. Throughout, rich green foliage - glossy broad leaves and lighter, feathery fern fronds - provides a verdant backdrop and frames the composition, some leaves gently spilling over the rim of the vase. The simple clear glass vessel reveals neatly arranged stems and fresh water, a small detail I pay attention to when preparing bouquets for delivery across Primrose and nearby Gloucester Avenue; it signals freshness and professional care. As a florist working locally, I picture this design on a quiet table near Regent's Canal: it reads as both peaceful and celebratory, appropriate for sympathy or a thoughtful birthday or anniversary gift. Primrose Florist composes pieces like this to balance formality with warmth - a serene statement that comforts, commemorates, and elevates a room without shouting.
YOU ARE EXQUISITE
£65.00
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An opulent bouquet of fresh white lilies and deep red roses is presented as the sole focus of the image, set against a plain white backdrop that highlights every detail of the florist's work. The lilies, clearly Oriental in style, stretch outward with long, elegant petals that form star-like trumpets, their snowy white surfaces gently curved and slightly ruffled along the edges. At their centres, prominent stamens tipped with dark rust-brown pollen create a striking focal point, while a few green-tipped buds stand tall among the open blooms, promising even more beauty over the coming days. Between these majestic lilies, red rosebuds form rich pockets of colour, each bloom tightly layered, as if just beginning to unfurl in a slow, romantic gesture. Thick, polished green leaves and sprays of finer, grassy foliage weave around the flowers, giving the arrangement a full, abundant silhouette. All of this is cradled in a voluminous wrap of bright pink, semi-translucent cellophane, its shiny folds catching subtle highlights and curving upwards like satin waves around the stems. A slim lime green ribbon is tied snugly at the base in a simple bow, introducing a playful, modern twist that links the pink wrapping with the lush greenery. The overall mood is both elegant and cheerful, the kind of bouquet a Primrose resident might choose for a milestone birthday, Mother's Day brunch overlooking Primrose Hill, or a surprise delivery to a friend's studio near Gloucester Avenue, carrying the gentle fragrance of lilies and the timeless charm of roses.
YOURS TRULY
£65.00
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