OVER £50
In the heart of Primrose, this breathtaking display of fresh red roses radiates both classic elegance and a touch of local sophistication, curated by skilled hands at Primrose Florist. Dozens of roses, their colour a saturated, velvety crimson, are nestled tightly together within a sleek matte black hatbox whose modern lines contrast strikingly with the softness of the petals. Each individual rose transitions from tightly furled centre to gracefully opened edge, building a harmonious, domed silhouette that exudes abundance and generosity. Encircling the top of the box, a lustrous, wide satin ribbon in deep red is deftly tied at the front in a flawless bow-a small sparkling beadwork brooch at its heart playing with the light, adding quiet opulence reminiscent of boutique windows along Regent's Park Road. The white background heightens the intense reds and smooth black, focusing all attention on the detailing: every velvet petal, every shadow, every glimmer of crystal. This arresting arrangement is crafted to evoke celebration, whether marking a milestone, expressing undying devotion, or simply delighting someone cherished in the Primrose area. The bouquet's elegant form and refined ornamentation make it ideal for luxurious occasions-Valentine's Day, anniversaries, or dramatic declarations of affection-while its carefully structured composition ensures a lasting impression. The sensation is one of tactile richness and subtle fragrance, like a quiet moment spent in a rose-filled garden just off Chalcot Square, conjuring memories and emotions that linger long after the last petal falls.
SOMETHING SPECIAL
£250.00
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BE MY HERO
BE MY HERO
£85.00
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PINK POP
PINK POP
£72.00
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SWEET LOVE
SWEET LOVE
£97.00
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SYMPATHY FLORIST CHOICE £100
£100.00
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FLORIST CHOICE 200
SYMPATHY FLORIST CHOICE £200
£200.00
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Nestled within an elegant, heart-shaped matte-black hatbox, this splendid floral creation by expert florists in Primrose features a generous cluster of flawless white roses-each bloom carefully chosen for its freshness and creamy depth. Some roses display their soft pearly petals in neat, unfurling layers, while others remain as tightly wound buds touched with hints of new-leaf green at their base, signifying their just-picked vitality. The design achieves a plush, full dome that spills gracefully over the top, celebrating the abundance and craftsmanship characteristic of Primrose Hill's boutique arrangements. The visual drama is heightened by a bold scarlet red satin ribbon, its high-gloss finish catching the light as it gracefully rings the hatbox, culminating in a classic bow set purposefully to the left. The exhibition, set against a pure white background, directs every eye to the contrasting tones and intricate petal textures. This premium bouquet, perfect for momentous occasions-whether a romantic dinner in St John's Wood, a heartfelt Mother's Day along Regents Park Road, or a dignified gesture of sympathy-embodies sincere emotion and enduring beauty. With every detail meticulously arranged, the display invites memories of tradition and the refined tranquillity unique to Primrose.
SINCERE LOVE
£100.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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SPRING CHARM
SPRING CHARM
£57.00
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Captured in radiant detail, this grand bouquet offers a sea of sumptuous red roses, each bloom bursting with velvety richness and artfully arranged into a generous, rounded cluster. The petals, a deep crimson, softly spiral outward, reflecting the classic romance felt on the morning walks of Primrose Hill. Gleaming dark green leaves fan around the base, grounding the luxurious roses with an earthy counterpoint reminiscent of the greenery found near Willow Road or Regent's Park Road. The bouquet is tied with an opulent, broad red satin ribbon-its loops and tails giving a theatrical flourish that echoes celebrations at local festivities. In natural Primrose light, the reds shift beautifully from ruby to wine, drawing the eye and inviting a sense of anticipation-perfect for commemorating deep affection, noteworthy anniversaries, or heartfelt proposals. Even without scent, one can almost inhale the heady fragrance and imagine the hands that expertly assembled each rose, drawing on the centuries-old ethos of local craftsmanship. The bouquet reflects both bold emotion and delicate artistry, making it a quintessential offering for romantic occasions or anyone hoping to infuse their day with a burst of Primrose passion and elegance.
RED EXUBERANCE
£299.00
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LOVES EMBRACE
LOVE'S EMBRACE
£150.00
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EVERLASTING LOVE
EVERLASTING LOVE
£110.00
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ALL OF ME
ALL OF ME
£100.00
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TRUE ROMANCE
TRUE ROMANCE
£110.00
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SWEET EXTRAVAGANZA
SWEET EXTRAVAGANZA
£99.00
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I CHERISH YOU
I CHERISH YOU
£80.00
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BALI DREAM
BALI DREAM
£95.00
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BLUE GROTTO
BLUE GROTTO
£100.00
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FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
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FLORIST CHOICE 200
FLORIST CHOICE £200
£200.00
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FLORIST CHOICE 300
FLORIST CHOICE £300
£300.00
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FRESH SCENT 2
FRESH SCENT
£43.00
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HOPELESS ROMANTIC
HOPELESS ROMANTIC
£65.00
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MIDNIGHT RUSH
MIDNIGHT RUSH
£105.00
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MOONLIGHT DANCE
MOONLIGHT DANCE
£115.00
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MUM-TASTIC BOUQUET
MUM-TASTIC BOUQUET
£70.00
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NATURE THRILLS
NATURE THRILLS
£65.00
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SANTORINI DREAM
SANTORINI DREAM
£119.00
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SUGAR VELVET
SUGAR VELVET
£110.00
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SUNSET COLADA
SUNSET COLADA
£105.00
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VIOLET SKY
VIOLET SKY
£115.00
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YOU ARE EXQUISITE
YOU ARE EXQUISITE
£65.00
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Echoing a stroll through the leafy enclaves of Primrose, this lush bouquet captures the true artistry of local floristry with its vibrant fusion of colour, form, and emotion. Dominating the arrangement are generous globes of hydrangea in an evocative palette: deep cobalt, gentle teal, and tranquil dusky purple, their petals densely layered like the serene dusk skies over Chalcot Square. Entwined amongst them, delicate lavender roses and snowy white blooms unfurl with grace, their petals soft and cool as a morning breeze along Regent's Park. Thick clusters of white ranunculus nestle in, their tightly structured forms offering a touch of opulence, while slender, pale yellow lisianthus buds and open blossoms add height and luminosity throughout the design. Vivid sprays of bright fuchsia intersperse the arrangement with playful vibrancy, complemented by the floating, whisper-light texture of pale pink astilbe at the fringes-bringing to mind wildflowers gathered after a weekend market. Lace-like accents of Ammi Majus or similar delicate greens add further nuance and intricacy, resting against a foundation of deep-green foliage that enhances the richness of the blooms. The bouquet's stems are expertly gathered and circled at the base with a luxuriant, royal purple satin ribbon-a nod to Primrose Florist's signature style and dedication to fresh, seasonal design. Altogether, this bouquet emanates joyful warmth, making it perfect for special occasions, commemorations, or simply sending a gesture of cheer to someone dear in the Primrose community.
TIMELESS VICTORIAN
£57.00
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3 MONTH FLOWER SUBSCRIPTION
3 MONTH FLOWER SUBSCRIPTION
£100.00
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A perfectly rounded floral arrangement of vivid yellow roses and deep red Leucadendron rests in a charcoal-black hatbox, composed with the calm precision of an experienced Primrose Hill florist. The roses form a dense, domed canopy, packed shoulder to shoulder so closely they seem to lean into one another like friends gathered at a café on Regent's Park Road. Their petals are soft and velvety, spiralling outward in layers of warm, honeyed yellow that catch the light and give the whole arrangement a gentle glow. Rising between them are sleek spires of Leucadendron 'Safari Sunset', their pointed bracts burgundy and maroon at the tips, shifting to earthy green toward the stems, introducing both contrast and structure. Around the base, deep green leaves create a polished collar, some broad and lustrous, others light and feathery, with wisps of fine, fern-like foliage slipping between the blooms and just over the edge of the box. A slim band of white lace trims the hatbox rim, its delicate pattern softening the strong silhouette and evoking a hint of old-fashioned charm amidst the modern, matte-black container. The background is bright and uncluttered, drawing your focus entirely to the interplay of colour and texture, much like a single striking window display you might notice while walking from Primrose Hill to nearby Camden. The bouquet feels joyful yet composed, equally suited to celebrating a new job in NW1, offering thoughtful thanks to a neighbour, or simply bringing a pocket of sunshine to a quiet Primrose living room on a grey London afternoon.
BOX OF SUNSHINE
£115.00
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DEVOTION
DEVOTION
£57.00
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